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Quality Printed Books on Front-End, Design, UX... https://www.smashingmagazine.

com/printed-books/

OUR CHARMING

Printed Books

14 PRINTED BOOKS

Quality matters. Our printed Books are crafted to deliver in-depth knowledge
and expertise shared by experts and practitioners from the industry. They are our
editorial flagships — and the most recent one, Click!, a practical handbook on how
to drive sales sustainably without losing customers with shady tricks.

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Quality Printed Books on Front-End, Design, UX... https://www.smashingmagazine.com/printed-books/

Click! How To Encourage Clicks Without


Shady Tricks
The web has become a noisy place with millions of companies trying to get
users’ attention. No wonder many of them apply increasingly desperate
techniques to encourage users to act on their websites. We’ve seen an
explosion of dark patterns attempting to manipulate users into handing
over personal data or make a purchase. Jump to table of contents.

However, these manipulative techniques come with hidden costs in


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customer data, maintenance, support, return processing fees, and social
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media backlash. They cost a fortune and hurt business irrevocably. Download
to improve your
a free Privacy
experience. PDF sample (22.6 MB) (ePUB, Kindle).
settings & policy.
How, then, do we encourage users to act? If dark patterns are not the answer,
what�is? How do we increase clicks without shady tricks? These are
Okay!
then
the questions that Click! answers.
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Quality Printed Books on Front-End, Design, UX... https://www.smashingmagazine.com/printed-books/

BROWSE ALL SMASHING MAGAZINE TOPICS

• Accessibility • Android • Animation • Apps • CSS • Design • Design Patterns


• Design Systems • E-Commerce • Freebies • Graphics • HTML • Illustrator
• Inspiration • iOS • JavaScript • Mobile • Pattern Libraries • Performance
• Photoshop • Plugins • React • Responsive Web Design • Service Workers • Sketch
• Typography • UI • Usability • User Experience • Wallpapers • Web Design
• WordPress • Workflow

With a commitment to quality content for the design community.


Founded by Vitaly Friedman and Sven Lennartz. 2006–2020.
Smashing is proudly running on Netlify.
Fonts by Latinotype.

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