Special Edition, 2020 Issue #1

Ethics & Aesthetics

HOUSE OF SUNNY
Produces small runs of each collection in a bid to act against fast
fashion. Producing just two seasonal collections a year allows the
design team to spend more time researching and sourcing sustain-
able fabrics and manufacturing methods.
 EthicsCON&T -----

04 20

7 FORMS OF SUSTAINABLE
FASHION
Growing interests in sustainablitity
within fashion industry and how
sustainable fashion dates back into
history
12
ROCKFELLER AND SWAROVSKI
COLLABS
Swarovski collaborates with philan-
throphist and conservationist
Susan Rockefeller - panda-themed
jewellery will help protect giant
pandas in China and other envi-
ronmental programmes
HOW SUSTAINABLE IS STELLA
MCCARTNEY
Highlighting the uniqueness of this
collaboration between the queen of
vegetarian luxury brands and the
king of the white sneakers.

08 16
------------------------

BIRTH OF PILLARS OF
FASHIONNOVATION SUSTAINABILITY

02
&TENTAes
S
------
theti cs
38

28 50
GUCCI GOING CARBON ECO-VEGAN SHOE BRAND HOROSCOPES
NEUTRAL

Announces Upcoming Fashion Taylor & Thomas, founded by two What fashion industry beholds for the
runway in Milan to be carbon females , a luxury vegan shoe brand zodiac signs?
neutral stealing hearts of all the animal
lovers.

32 46
------------------------

GLOBAL CHANGE HOW ETHICAL IS

AWARD VEGAN LEATHER?

03
 The 60s were a time which saw young
people rebelling against the establish-
ment, through their choice of clothes,
lifestyle and music. These young people,
the ‘hippies’, were also anti-fashion. They
embraced the natural fabrics and were
all for a return to the simpler mode of
life, as against the prevailing highly con-
sumerist society of that time. They were
the founders of the sustainable fashion.
The Goth and Punk movements of the
70s-80s rejected conventional fashion
and preferred the unique vintage and
second-hand clothing of earlier eras,
thus in a way starting the trend of recy-
cling or re-wearing clothes.

04 https://youtu.be/NDx711ibD1M
 The sustainabili-
ty movement en-
compasses three
core elements:
collection, col-
laboration, and
craft.

WHAT IS
SUSTAINABLE
FASHION?
Despite the growing interest in sustaina-
bility issues within the fashion industry,
writes Anna Brismar, currently there is no
common definition of what sustainable
fashion actually means.
Make it last uses Green Strategy’s defi-
nition of “more sustainable fashion” as a
starting point:
“More sustainable fashion can be defined
as clothing, shoes and accessories that
are manufactured, marketed and used in
the most sustainable manner possible,
taking into account both environmental
and socio-economic aspects. In practice,
this implies continuous work to improve
all stages of the product’s life cycle, from
design, raw material production, manu-
facturing, transport, storage, marketing
and final sale, to use, reuse, repair, remake
and recycling of the product and its com-
ponents.” Melba Blouse made of silky organic
Tencel by SHIPSHEIP. Kitty-Pants by
HØYEM, made with black twill of or-

05
 RENT THE RUNWAY
1. Pick your look
2. Wear.Swap.Repeat

06
07
 ----------

Fbelieve.orward Thinker. “First, think. Second, dream. Third,

And finally, dare.”
– Walt Disney

A mbitious with Purpose. “Intelligence without ambi-

tion is a bird without wings.”
– Salvador Dali

Splexiand
mplicity. “The definition of genius is taking the com-
making it simple”
– Albert Einstein

H appy. “The purpose of our lives is to be happy”

– Dalai Lama

Igrounds
nclusivity. “Diversity and inclusion, wich are the real
for creativity, must remain at the center of what
we do.”
– Marco Bizzarri

O ptimist: “No pessimist ever discovered the secrets of

the stars, or sailed to an uncharted land, or opened a new
heaven to the human spirit.”
– Helen Keller

N ever Give Up: “Most of the important things in the

world have been accomplished by people who have kept on
trying when there seemed to be no hope at all”
– Dale Carnegie

08
 Birth of Fashionnovation
Founded by Marcelo and Jordana Gui-
marães in 2018, Fashinnovation brings to-
gether international business leaders, CEOs,
entrepreneurs, and fashion designers, to
inspire and ignite conversations that lead to
revolutionary change within the industry.
Since launching with their debut conference
at New York Fashion Week, Fashinnova-
tion has built a community of powerhous-
es and brands such as Fern Mallis, Diane
Von Furstenberg, Louis Vuitton, Chromat,
WGSN, Wearable X, Mara Hoffman, Boxed
Water, Refinery29, Fast Company, among
others.
Marcelo & Jordana Guimaraes – husband
and wife – are the founders of FASHINNO-
VATION. Marcelo has been in the entre-
preneurial ecosystem throughout his life,
always dealing with enterprises incorporat-
ing innovations and technology. Jordana has
been in the fashion industry, in the market-
ing and public relations department.
When Marcelo presented a thought to
Jordana of developing an event to assemble
a group of diverse entrepreneurs to inspire
via panel talks, and followed it up with one
simple question: “Would it make sense to
mix enterprises and technology with the
world of fashion?”. With where Fashion is
headed today, Jordana jumped at the oppor-
tunity to share ideas with him, which in turn
launched FASHINNOVATION.
Values:
Mission
Connect entrepreneurs and innovators to
create positive change in the fashion indus-
try by ways of technology
Vision
Become the worldwide reference business
platform to innovation + technology in the
fashion industry
What they do?
Conference
Bring in global names to speak about fash-
ion technology trends around the world,
inspiring an entrepreneurial mindset.
Content
Deliver content from our learnings, our
events and our community.
Community
Build a diverse community of like-minded
individuals in intersecting industries, keep-
ing everyone abreast the latest in trends/
innovations
Connection
Connect Enterprises that want to reach
Startups and Startups that want to reach
Enterprises.
https://fashinnovation.nyc/
https://youtu.be/Q5QBmWAW7Do
09
10
Questions to ask yourself before shopping:
https://www.thegoodtrade.com/features/questions-conscious-consum-
ers-should-ask-before-buying-clothing
11
 LAB GROWN
B R IL L IA N T E A R T H
Are you looking for the perfect engagement ring? Then custom-
ize your own and surprise your significant other with a very
special hand-crafted Brilliant Earth piece. Select your diamonds
and gemstones by shape, cut, color, clarity, and carat. Choose
from different precious metals which are primarily recycled
& re-refined (platinum, 18K yellow, and white gold, 14K rose
gold or silver) and decide what style you like your ring to be.
The options are endless. And you will feel extra good: Brilliant
Earth is the global leader in ethically sourced fine jewelry. Aside
from their “Beyond Conflict Free” natural diamonds, they use
lab-created diamonds to make their exquisite jewels. We could
spend hours on their website. Free international shipping.
Price range: $450 -$3.290 USD
Website: brilliantearth.com
Instagram:@brilliantearth
12
 LARK & BERRY
Supermodel Martha Hunt was one of Lark & Berry’s first sup-
porters and was proudly wearing their lab-grown diamond
pieces during the Cannes Film Festival. Besides their colorless
diamonds of category F and VS+ in clarity (eye-clean), Lark &
Berry also creates beautiful gemstones using lab technology.
Find their most precious jewels in the “Fine Jewelry” section
that features pieces in platinum and 18K gold with fancy cul-
tured gemstones and diamonds. In the Demi-Fine Jewelry, you
can shop playful 14K gold (white, yellow & rose) pieces with
cultured diamonds. Bespoke items are coming soon! Free de-
livery on all orders to wherever you are. You can also come by
their store in London.
Price range: £200 – £78.000
Website: larkandberry.com
Instagram: @larkandberry
N DIAMONDS

13
 “I B EL I E V E B E
F EL L A R S
CO L L E C TIO

Accessories and jewellery brand Swarovski unveils a

collaboration with philanthropist and conservationist
Susan Rockefeller. Part of the proceeds from sale of the
panda-themed jewellery will help protect giant pandas in
China and other environmental programmes.
“I really believe that beauty can save us. When we lead
with it, things can transform – this doesn’t happen when
you intellectualise too much. This collection is a reminder
of nature and our need to protect it.”

Unlike other members of New York’s society set, Rockefel-

ler admits that she isn’t much of a clotheshorse. When we
meet during her recent visit to Hong Kong she is wearing
ASTACKOFSIXRINGSFROMROCKFELLER-SWAROVSKIACOLLECTION
a simple, yet elegant blouse and trousers in understated
black.
“I’ve really adopted my own uniform, as I really feel it’s
important to be sustainable with what we wear. It’s about
simple silhouettes that you can accent with accessories
like jewellery,” she says while introducing the key pieces
from her collection for Swarovski, called Beautiful Earth,
which lands in stores in January.

The 15-piece range celebrates the natural world, and spe-

cifically one of China’s greatest treasures, the giant panda.
The designs – mix-and-match earrings, necklaces, brace-
lets, cocktail rings, bags – are elegant with a playful touch.
The panda takes centre stage along with bamboo, its sole
form of sustenance.

Drop necklaces echo bamboo’s clean geometric lines and

are accented with leaves, while crystal-encrusted pandas
come in shades of green instead of the usual black and
white. A portion of the revenue from sales of the collec-
tion will be donated to the The Nature Conservancy, the
work of which in China includes forest protection, tree
planting, local community outreach and education to

ABRACELETFROMSUSANROCKEFELLERANDSWAROVSKI’SCOLLABORATION

14
EAUT Y C A N SAV E U S”, S U S A N R O C K-
K-
SAYS AS SWA R OVS KI J E W EL L ERY
ON ON PA NDA T HEM E S HE HEL P ED
D
DEESI
SI GN L AUNCHES
AUNCH ES

protect the panda’s natural habitat. Winners included Melephant, which makes organic
dyes from waste such as coffee grounds; Heyuan, which
Rockefeller has long been committed to protecting nat- develops safe water treatment systems for prints and dyes;
ural environments. Her mother was an anthropologist and FeiLiu Technology, which is uses AI to serve smaller
and educator, and her father a businessman and conser- designers and limit overproduction.
vationist. She studied environmental studies and spent She says that China’s designers are leading the way when
three years living with Inuit tribes in the Arctic to learn it comes to sustainability.
about subsistence culture. Before her trip to Hong Kong,
Rockefeller was in Shanghai, where she was invited to
be a judge for the Kering Sustainable Innovation Award,
which recognises Chinese start-ups and technologies that
are creating a positive environmental and social impact.

15
 VEGAN SHOES

MIREIA PLAYÀ
It was a pair of lettuce green sandals that inspired founder Mireia to create her own
shoe brand. Mireia’s creations are designed in Barcelona and produced in Alicante
(Spain). They prove that you don’t need to use animals to look fashionable. Simply
combine their vegan ankle boots to jeans, dresses or a miniskirt and you are ready
to go. We mean, look at these Eire Booties  PETA-approved shoes range from wood,
breathable and antibacterial vegan materials to vegan suede & snake-effect faux leath-
er.
Website: mireiaplaya.com
Instagram: @mireiaplaya

16
SUSI ST UD I O
After opening the first vegan restaurant in the Philippines, founder Bianca Moran
started to design animal-friendly shoes in Los Angeles. Her mission is to inspire others
by making sustainable footwear stylish and accessible. Susi Studio uses eco-friendly
natural materials and faux leather from recycled plastic bottles. Furthermore, each
pair is fairly produced in small factories in Portugal and Hong Kong which are owned
and operated entirely by women. Yeees.
Website: susistudio.com
Instagram: @susistudio

17
 THE PILLARS
OF
SUSTAINABLE
FASHION

Environmental concerns related to tainable fashion that scientific and research evidence
suggests are the most likely to deliver change of the scale
fashion: and pace needed to respond to challenges like climate
change. Earth Logic’s point of departure is that the plan-
The textiles and fashion industries are amongst the et, and its people, must be put first, before profit. It re-
leading industries that affect the environment neg- places the logic of economic growth, which is arguably
atively. One of the industries that greatly jeopardizesthe single largest factor limiting change towards sustain-
environmental sustainability is the textiles and fash- able fashion, with the logic that puts earth at its center.
ion industry, which thus also bears
great responsibilities. Globalization
Social concerns re-
has made it possible to produce
clothing at increasingly lower pric-Call it eco fash- lated to fashion:
es, prices so low, and collections
shifting so fast, that many consum- ion, if you like, One of the main social issues re-
ers consider fashion to be dispos-
able.However, fast, and thus dispos-but I think it’s lated to fashion concerns labor.
Since the Triangle shirtwaist fac-
able, fashion adds to pollution and
generates environmental hazards, just common tory fire in 1911, labor rights in
the fashion industry has been at
in production, use and disposal.
Putting the environmental per- sense. the center of this issue. The 2013
Savar building collapse at Rana
spective at the center, rather than -LIVIA FIRTH Plaza, where 1138 people died,
the logic of the industry, is thus put the spotlight once again on
an urgent concern if fashion is to become more sus- the lack of transparency, poor working conditions
tainable. The Earth Logic fashion research action and hazards in fashion production. Attention is in-
plan argues for “putting the health and survival of creasingly being placed on labour rights violations
our planet earth and consequently the future secu- in other parts of the whole fashion product lifecycle
rity and health of all species including humans, be- from textile production and processing, retail and dis-
fore industry, business and economic growth.” In tribution and modelling to the recycling of textiles.
making this argument the Earth Logic plan explicit- Whilst the majority of fashion and textiles are pro-
ly connects the global fashion system with the 2018 duced in Asia, Central America, Turkey, North Afri-
IPCC Special Report on Global Warming of 1.5 °C. ca, the Caribbean and Mexico, there is still production
Furthermore, the Earth Logic fashion research action across Europe where exploitative working conditions
plan sets out a range of possible areas for work in sus-
18
from brands and retailers in the form of low prices
and short lead times contribute to exploitative work-
ing conditions and low wages. Also “local” production,
such as garments labeled as “Made in Italy” are en-
gaged in global sourcing of labor and worker exploita-
tion, bypassing unions and social welfare contracts.
It is generally accepted that at least 25 million peo-
ple, the majority women, work in garment manu-
facture and up to 300 million in cotton alone. Nev-
ertheless, it is really difficult to estimate exactly how
many people work in the production sector, because
small-scale manufacturing and contracting firms that
operate illegally continue to exist within the industry.
On the 24th of April 2013, Rana Plaza disaster hap-
pened as one of the biggest tragedies in history of
the fashion industry. The search for the dead end-
ed on 13 May 2013 with a death toll of 1,134. Ap-
proximately 2,500 injured people were rescued from
the building alive. It is considered the deadliest gar-
ment-factory disaster in history, as well as the dead-
liest structural failure in modern human history.
The environmental impact of fashion also affects
communities located close to production sites. There
is little easily accessible information about these im-
pacts, but it is known that water and land pollution
from toxic chemicals used to produce and dye fabrics
and have serious negative consequences for the peo-
ple living near factories. At the global level, fashion is
contributing to climate change and threatens biodi-
versity, which have social consequences for everyone.
Economic con-
cerns related to fashion:
At the heart of the controversy concerning “fast fash-
ion” lies the acknowledgement that the “problem” of
unsustainable fashion is that cheap, accessible and on-
trend clothes have become available to people of poorer
means. This means more people across the world have
adopted the consumption habits that in the mid-twen-
tieth century were still reserved for the rich. To put it
differently, the economic concern of fashion is that poor
people now have access to updating their wardrobes as
often as the rich. That is, “fast” fashion is only a prob-
lem when poor people engage in it. In alignment with
this, blame is often put on poor consumers; they don’t
buy quality goods, buy too much and too cheap, etc.
The economic concerns of fashion also means many
of the sustainable “solutions” to fashion, such as buy-
ing high-quality goods to last longer, are not acces-
sible to people with less means. From an economic
perspective, sustainability thus remains a moralizing
issue of educated classes teaching the less educated
“responsible consumption,” and a debate that main-
ly concerns promoting frugality and austerity to
those with less means. It is seen as an opportuni-
ty by businesses that allow resale of luxury goods.
The distribution of value within the fashion industry is an-
other economic concern, with garment workers and tex-
tile farmers and workers receiving low wages and prices.
19
20
 Millennials Care About Sustainability,
But They're Not Shopping That Way
The publication claims that millennials aren’t able to buy the sustainable
clothing that they want because companies either don’t make the product
or don’t market it properly.

By the end of 2018, millennials will have more spending power than any
other generation so big brands should be paying attention to their values.
A number of studies show that sustainability is one of these values. BoF’s
2018 State of Fashion report claimed that 66% of millennials are willing
to pay more for sustainable products. Other research, conducted by fashion
business school LIM College, found that 90% of millennials believe they
can convince businesses and governments to become more sustainable. The
same percentage of respondents said they would boycott a brand if it wasn’t
sustainable. However, only 34% of the millennials surveyed by LIM Col-
lege said that they have actually made sustainable purchases.

21
 Maxi multi-layer ve-
gan sunny dress, made
in organic cotton from
Portuguese dead stock
found in Barcelona, by
AVASAN. Cardigan Zilly,
100% Cashemere, by ED-
ELZIEGE. Hand-made hat,
stylist’s own.

22
23
 How sustainable is
Stella McCartney?
One of the first things seen in Stella McCartney’s
website just before Christmas 2019 was a state-
ment about the brand’s commitment to creating
the first vegan Stan Smith’s sneakers highlight-
ing the uniqueness of this collaboration between
the queen of vegetarian luxury brands and the
king of the white sneakers.
Since 2001 when Stella opened her own brand
in a joint venture with Gucci Group (now Ker-
ing Group), she promoted a cruelty-free and
ethical philosophy and stood against the use of
leather, fur, skins and feathers in her catwalks
and collections. This statement and philosophy
followed
© Stella McCartney Resort 2020

24
 Stella McCartney
The brand adopted an honest and conscious approach
sharing the complexity of using faux materials that are
non-biodegradable, made from either acrylic, polyester,
wool, and mohair. Therefore encouraging their cus-
tomers to care for their items as long as possible, since
luxury does not mean landfill – it means forever.
Using the Environmental profit and loss tool invented
by the Kering group Stella McCartney is measuring its
business impact since 2012. Every step of the business is
measured, from raw materials, the making process and
selling in the stores. The tool measures greenhouse gas
emissions, water use, water pollution, land use, air pol-
lution and waste across the entire global supply chain
and then translated into a monetary value, mapping the
hidden costs and benefits from each operation. These
insights drive the company’s innovation and help make
better, more sustainable decisions.
In the past few years, Stella’s name and her brand at-
tached to it were connected to almost any sustainable
fashion event, conference, innovation, and collabora-
tion in the industry. In many interviews, Stella is aiming
to lead the fashion industry to an era where she and her
team challenge and push boundaries to make luxurious
products in a way that fits for the world today and to-
morrow: magnificent and sustainable, without any com-
promises. Stella McCartney is a member of the Ethical
Trading Initiative since 2012, annually reporting them
on all activities and progress in the code of labor of the
company. The initiative based its code of labor on the
International Labour Organisation (ILO). Since 2016
The brand also reports annually a modern slavery state-
ment according to a British law passed in 2015. Besides
requiring regular reporting the act requires businesses
to face transparency to ensure modern slavery doesn’t
exist in their operations or supply chains.
 
All of these actions highlight the importance Stella
McCartney puts also in the human capital that are part
of her brand’s story.
25
The brand main focus is to invest
a lot in pushing towards circu-
larity, innovative materials and
cutting-edge technologies that de-
crease the brand’s environmental
impact
 The Stella McCartney team are seeking and
supporting new technologies that will enable
them to recycle polyester fabrics back into
fabrics, since only 1% of textiles are currently
recycled back into textiles. The team believes
it’s time for the fashion industry to deal with
its own waste. Although the brand use since
2012 for their bags lining fabric made from
recycled polyester instead of virgin one just
by 2025 the brand aim to only use recycled
polyester. This is five years later than recycled
nylon simply because the technology to reach
this aim is not yet available in a sustainable
and circular way.
In 2017, the brand partnered with Parley for
the Oceans to raise awareness for ocean con-
servation and fight marine plastic pollution.
As part of their mission to combat marine
plastics, two new products were created made
from Parley Ocean Plastic™: the Adidas by
Stella McCartney Ultra BOOST X sneakers
and the ‘Ocean Legend’ Falabella GO back-
pack.
strengthening worker’s voices and advocating
for vulnerable groups and human rights.
The brand took control of its supply chain in
2016, mapping its manufacturers and product
suppliers all the way down tier 2 globally. In
order to gain insights and collect information
about the ethical conditions of their manufac-
turers and suppliers, the brand holds regular
and unannounced audits to identify potential
risks. The team is supporting and having an
open discussion with their suppliers and being
involved in the suppliers’ training process. If
some obstacles occur the suppliers are invited
to participate in improvement projects. The
improvement projects include understand-
ing and addressing the causes of particular
challenges and developing a mechanism that
prevents such issues from occurring again.
Some of these projects are done in collabora-
tion with other brands and local stakeholders
to maximize the impact.

In 2018, the brand co-sponsored an exciting

prize with PETA- the Biodesign Challenge-
the first-ever Animal-Free Wool. encouraging
participants worldwide to develop biofab-
ricated vegan wool. The best results were
showcased in the MOMA in New York City.
The winners from Bogota, Colombia created
Woocoa vegan wool made from hemp and
coconut fibers treated with enzymes extracted
from the oyster mushroom.

Besides the vast investment in measuring ma-

terials impacts, new innovations and technol-
ogies the brand doesn’t forget the people be-
hind the garments and products. Making sure
that the people that the brand depends on are
happy, treating everyone in their supply chain
with respect and dignity from beginning to
end. The only way for Stella McCartney to
succeed as a fashion business today is to build
modern and resilient supply chains provid-
ing desirable jobs, fostering people’s skills,
27
28
29
 Where Craft and Sustaina
Noi Mohi is a brand of KOSHA
INDIA it is a parternership of Priyanka Kaushik
and Prayaag Barooah, a sericulture and handloom CORE BRAND VALUES
based firm in Guhawati, Assam. It is a small scale
handloom and craft brand focussed on telling > Empowerment of local weavers
stories of traditional artisans and farmers of North > Co-creating and making artisans heroes of the
East. It is a brand which believes in delivering brand
quality and close experience of textiles and prod- >Provide sustainable income to artisans
ucts connecting artisans and rural farmers to end >Revival of tranditional motifs
consumers. >Using indigenous materials sustainably
These products are not only best in class but also
ensure sustainability, these are made using pure
and eco friendly raw materials that have low im-
pact on environment. BRAND EXPERIENCE
They ensure quality products and fair trade policies
amongst craftspeople while maintaintaining sus- >High quality fabric made with love by local arti-
tainability. sans
Kosha is a social organisation which aims to fos- >Use of natural resources locally available
ter growth of sericulture and handloom insustries >Making consumers aware of artisan’s story
across North East India by organising, restructur-
ing and scaling up indigenous resources. It aims
to accelerate the growth of North East India and BRANDS LIKE NOI MOHI
upliftment of underpriviledged segments by of- (Sharing similar language of sustainability and
fering innovative solutions to market according to empowering artisans)
ongoing scenario.
* Ekaco, Delhi
Noi Mohi is a nature conscious brand which is *Anavila, Mumbai
rooted in values of mother earth. *Injiri, Jaipur
As a transparent brand it aims to promote the *Raw Mango, Delhi
heroes of the brand - the farmers, weavers, makers *Maku, Kolkata
that make the products for the brand. *Gangamaki, Uttarkhand
*Anka Fabrics, Kerala
Their core values is redefining luxury by making *Silk Concept, Assam
peope more aware of values of traditions and ex- *Oi Qua, Assam
periences that come with it. This brand contributes *Parisera, Hyderabad
for the revival of the faded yet immmortal craft *Anokhi, Jaipur
forms. This brand bridges the gap between the craft *Fabindia, Delhi
and the designer and bring an amalgamation in
skill and mindset. It also educate and sensitise con-
sumers about lives of people and the kind of effort
that has been put in fabrics making.

30
ability Goes Hand in Hand

31
32
Sustainable Fashion:
Interview with Connie
Nielsen during Youth
Fashion Summit 2018
https://youtu.be/d-6iV3oltls
33
 Bellatrix Leather top and Velum t
brand OLISTIC THE LABEL. It aim
en, preserving tradicional knowho
sericulture in India. Top is made o
sers are made of p

34
 trousers by ethical luxury
ms are empowering wom-
ow and supporting organic
of leather leftovers. Trou-
peace silk.

35
 GREEN

IS
GUCCI
WANTS TO
THE GO CARBON
NEUTRAL
NEW

GLAM

An unexpected Fashion
Week trend?
CARBON NEUTRALITY
36
American designer Gabriela Hearst’s New York show
was carbon neutral, and now Gucci has announced that
its upcoming Milan runway will be too. Gucci even
went a step further, announcing that it plans have a ful-
ly carbon-neutral supply chain by the end of September.
Gucci has been on a green mission since 2017, when it
announced it would be going fur-free. Since then, the
luxury brand has announced a  ten-year sustainability
plan and rolled out a site dedicated to it. But this is the
most ambitious step to date.
CEO Marco Bizzarri confirmed to the New York  Times
that Gucci will offset the travel emissions of the guests,
models, and staff working its Milan event (1,900 peo-
ple). What that means: Gucci’s show will still produce
emissions, but the brand will purchase carbon cred-
its that cancel them out. The money from the carbon
credits will likely go to fund renewable-energy projects,
to programs that protect the rain forest, or other green
activities. Gucci isn’t the only brand to use carbon off-
sets in this manner — cult sneaker brand Allbirds went
carbon neutral for 2019 by purchasing carbon offsets,
and you can buy carbon offsets on Reformation’s web-
site. But they are the biggest name to make this kind of
promise.
Calculating a brand’s carbon footprint is a complicated
and imperfect process, and figuring out how Gucci the
brand can go carbon neutral is more complex than just
the show. According to a statement from the brand, 90
percent of Gucci’s emissions come from its supply chain
and raw material sources. Which makes sense, because
fabrics will go through many different stages before
going into a Gucci dress or top. Take cotton — someone
has to pick the cotton, someone has to gin the cotton,
someone has to spin the cotton, someone has to dye it,
and then Alessandro Michele can work his magic. Guc-
ci collected data from over 1,000 suppliers to make its
Environmental Profit and Loss statement, which then
informed how many carbon credits it would need to
purchase to become carbon neutral.
37
 S YDNE Y BR OWN
Sydney Brown offers luxurious vegan shoes ranging from ankle boots, balle-
rinas (we love the V-Flat Iridescent) and sneakers for conscious women and
men. To name just a few of their environmentally- and animal-friendly mate-
rials: microfiber derived from recycled plastic bottles, cork, wood, and natural
rubber latex. Sydney Brown also works with a factory near Porto, Portugal,
which is committed to sustainability, high performance, and new technology
constructions.
Website: sydney-brown.com
Instagram: @sydneybrownshoes

38
 BAHATIK A
No animals, no pain. Bahatika is a PETA-approved shoe brand based in Germany. So if you
like shiny metallic sneakers, stylish mules, pretty sandals & more you are totally right here.
All shoes are ethically produced in Spain and Italy. They feature vegan eco-leather, vegan
suede, and more sustainable materials. For the inner linings, they mainly use non-allergic,
antibacterial, breathable microfiber material which is mainly 100% free from toxic sub-
stances.
Website: bahatika.com
Instagram: @bahatika_official

39
40
 “
Global Change Award was initiated 2015 by H&M Foundation, a non-profit
global foundation, privately funded by the Stefan Persson family, founders and main owners of
H&M group. By catalyzing early-stage innovations that can accelerate the shift from a linear to
a circular fashion industry, the aim of the Global Change Award is to protect the planet and our
living conditions. Each year the five winning teams share a grant of €1 million and get access to a
one-year accelerator program provided by the H&M Foundation, in collaboration with Accenture
and KTH Royal Institute of Technology. Neither the H&M Foundation nor the H&M group take any
equity or intellectual property rights in the innovations. The H&M Foundation’s overall aim is to ac-
celerate the progress needed to reach the UN Sustainable Development Goals by 2030. It focuses
on four areas; Education, Water, Equality and Planet.” explains the H&M Foundation

41
 “Sustainable Sting” by Green Nettle
fibers made from organic stingin
comes to farm
OPINION, SUSTA
The New Plastics Economy May
Jonah Mwangi, co-founder of Gre
ing will be invested in order to brin
With the facility and equipment a
plan to invest a majority of the crow
number of farmers engaged in com
on wastelands, and remaining in in
marke

“The Loop Scoop” by Berlin-based company circular.fashion

creates product– and system innovation to make fashion
circular and recyclable, from sketch to scrap.
Ina Budde, co-founder of circular.fashion: “A crowdfunding
campaign can raise awareness that circularity is not a
limitation but a huge driver of innovation and creativity and
provides benefits to everyone; material suppliers, fashion
brands, user, sorters and recyclers. We want to spread this
solution-oriented mindset. A crowdfunding campaign could
be a part of this process.”

“Clothes that Grow” by Petit Pli pre

made from wind- and waterproof b
that grows w
Ryan Yasin, Founder of Petit Pli: “A
opportunity for us to experiment wit
which we currently are unable to ac
additional hires we would need ahe
Petit Pl

“Sane Membrane” by dimpora is a non-toxic, fluorine-free

and biodegradable mineral-based membrane for outdoor
wear.
Anna Beltzung, co-founder of Dimpora: “So far, we worked
in the laboratory on the engineering parameters and im-
proved our material in comparison to the industry stand-
ards and opinions of industry leaders. The B2C connection,
which is established through the crowdfunding, will reveal
the true need of our end-customers once they wear a bi-
odegradable garment. This will show us how much trust is
already established in biodegradable clothing and how we
focus best on overcoming potential hesitation.”
42
 e Textile creates sustainable fashion
ng nettles and provides steady in-
mers in Kenya.
AINABLE FASHION
y Be A Wolf In Sheep’s Clothing
een Nettle Textile: “All crowdfund-
ng direct change to the community.
already acquired via the grant, we
wdfunding money in expanding the
mmercial stinging nettle production
ncreasing production capacity and
eting.”

Lab Leather by Le Qara uses microorganisms to create ve-

gan biodegradable lab leather.
Isemar Cruz Loayza, co-founder of La Qara: “Receiving
funds through crowdfunding would mean that our efforts
to create a vegan alternative to leather are being heard.
And that people are really feeling the need for change so
much that they are willing to invest in our idea and take
this next step forward with us. It’s a sign that people are
ready for our product.”

esents eco-friendly children’s clothes

biodegradable toxic-free membrane
with the child.
Additional funding could unlock the
th recycled fibers, colors and patterns
chieve at our size. As well as making
ead of entering scaled production of
li suits.”

43
 LAB GROWN
JEM
JEM is the first Paris-based ethical jewelry brand. And we are
“amoureuse” with their truly outstanding Octogone collection
that reinvents the classic round shape. But check out all of their
unusual geometrical pieces which definitely attract attention
by remaining simple, contemporary and yet timeless. Ethical-
ly made from Fairmined™ Gold and beautiful GVS lab-grown
diamonds, JEM guarantees social responsibility, environmental
awareness, and transparency. Each piece is ethically handcrafted
using traditional techniques in one of the most renowned jew-
eler’s workshops located in the heart of the Vosges Mountains in
France. Thanks to a serial number on every item, you can trace
it back to its origins. Free deliveries in France and Europe. Price
range:€250 -€9.500
Website: jem-paris.com
Instagram: @jem_jewellery
44
 NORRFLOKS
The sustainable and ethical jewelry brand from Sweden makes
minimalist, super simple diamond pieces we love. Whether
to a cocktail dress or to jeans and a white shirt, you can wear
their tiny rings, studs, and necklaces to anything, every day.
The 0.03-0,1 carat round brilliant cut diamonds are responsibly
produced by Europe’s largest lab-grown diamonds supplier, lo-
cated in Antwerp, Belgium. They are of the highest clarity and
D-F colorless which means that they are perfectly transparent
and sparkly. Each item comes with recycled 14k solid yellow or
white gold that is ethically handcrafted by Alfonso, a third-gen-
eration manufacturer in Spain. Online-only and free shipping
for all purchases over €100! Price range: €80 – €370
Website: norrfolks.com
Instagram: @norrfolks

N DIAMONDS

45
Taylor & Thomas: Eco-Vegan S

46
Shoe Brand From DTLA
The female-founded luxury vegan shoe line Taylor + Thomas founded by Jessica Taylor
Mead and Elizabeth Thomas James is winning over the hearts of vintage enthusiasts
and animal lovers. Made in Los Angeles and inspired by muses from the 70s, the future-
orientated brand places great importance on the health of our planet, animals, and people
without compromising high quality and design.

Design Inspired By The Roaring 70s

Taylor + Thomas curated a capsule collection of 3 iconic styles in homage to 70s babes
Jane Birkin, Talitha Getty, and Patti Smith. We think the shoes carry their names rightly so.
Available in the colors dark marine blue, vintage brown, ivory or mustard, the retro looks
revive rebellious times and the self-actualization of women. At the same time, Taylor +
Thomas creates shoes that are only as pretty as the production and materials behind them.
The two co-founders Elizabeth and Jessica met in a footwear design class at Otis College
of Art and Design. “We both recognized the need for the fashion industry to adopt more
sustainable and cruelty-free practices,” says Elizabeth.

Sustainable & Vegan Materials

Thomas + Taylor uses only sustainable & PETA-approved cruelty-free materials from the
US and Italy. They use chemical-free microsuede which looks and feels just like soft leather
for uppers, FSC-certified sustainably harvested beech wood for the heels, recycled rubber
for the outsoles, castor beans and recycled rubber for the insoles, and 50% corn / 50% PU
for the linings. We simply love the signature tumbled brass T+T rivets that give the shoes a
cool vintage look.

Ethically Manufactured In DTLA

The curated shoe collection is locally crafted by expert artisans in a small factory in
Downtown Los Angeles. The factory is 15 min. drive from their studio so they can easily
visit the factory at any time. “Each stitch and silhouette pay homage to generations of
craftsmanship, while simultaneously pushing the construct of modern luxury itself.”

Sustainable Packaging
The nylon sock is made from recycled nylon, the cotton bag is made from organically-
grown cotton, even the carton is made from recycled cardboard. Each and every detail is
thoughtfully designed and produced.

T + T donates 1% of their sales to the charity 1% For The Planet each season. Together
with NativeEnergy, the company also attaches great importance to off-set their carbon
footprint.
We hope to see some more new styles in the near future. We are just wondering which
female icon from the 70s could inspire the next shoe design? What do you think, any
ideas?
Jane Shoe – Mustard, Image: Taylor + ThomasTalitha Shoe – Ivory, Image: Taylor + Thomas
Text: Mia Windisch-Graetz and Antonia Böhlke, Photos: Mochni
47
 C ÉMÉLÉ PARIS
The avant-garde shoes from Cémélé (some of them are unisex!) are
designed by Coline Burckel in Paris. They use no plastic but almost
only biodegradable materials such as pure rubber milk for the soles,
metal zippers or vegan wax to make their shoes waterproof. Their
brand signature is their soH wood material which has a unique aes-
thetic and comes in different shades. All components of each pair
come from Europe and are manufactured in their workshop in Spain.
Strong designs with strong values! Soon to come: exquisite derbies!
Trendy for girls & boys!
Website: cemele.fr

48
 S LOWERS
Organic, vegan and bonito: Maria and her four-legged friend Ringo
founded the vegan footwear label out of love for nature, animals, and
people. Slowers offers cork wedge sandals (we love them!), espadrilles
and many more shoes for women and men. They produce ethically
and don’t use any animal materials (PETA-approved). Instead of leath-
er, Slowers uses GOTS-certified organic cotton, linen, hemp, natural
cork, and other natural materials.
Website: slowers-shoes.com
Instagram: @slowers_shoes

49
 An Ecofrie

P u ff e r s e a s o n m a y h a v e s t a r t e
t h is y e a r, b u t W o o lr ic h m a r k e d
W e d n e s d a y n ig h t w it h a n e v e n
it s n e w c o lla b o r a t io n w it h G r iffi n
d e s ig n fi r m b a s e
F o u n d e r J e ff G r iffi n w o r k e d w
ia n -o w n e d , P e n n s y lv a n ia -b o r n
c o lle c t io n t h a t w a s e q u a l p a r t s
p a r t n e re d w it h a fa b r ic m a n u fa
fo r e x a m p le , o n a z e ro -w a t e r p r
a m o u n t o f w a t e r is w a s t e d d u r in
y ie ld .) T h e y a ls o p a r t n e re d w it h
fi g h t in g m a r in e p o llu t io n , t o u s e
p la s t ic fo u n d o n S p a n is h c o a s
s c a v e n g e fo r lit t e r, w h ic h is t h e n
c e n t re c y c le d p o ly e s t e r. T h e c o
E c o R a m a r C lo t h — a fa b r ic c o
a n d re c y c le d It a lia n n y lo n . O f c
c o a t is t h e m o s t s u s t a in a b le o p t
o n e , G r iffi n a ls o p ro d u c e d a lim
c o lle c t io n m a d e fro m d e a d s

50
That Doubles a
endly Puffer

d a lit t le la t e r t h a n u s u a l
it s u n o ffi c ia l b e g in n in g o n
t c e le b r a t in g t h e la u n c h o f
n S t u d io s , a c a r b o n -n e u t r a l
d in t h e U .K .
w it h t h e 1 8 9 -y e a r -o ld It a l-
c o m p a n y t o p ro d u c e a
s t y lis h a n d e c o fr ie n d ly . H e
c t u re r fro m N o r t h e r n It a ly ,
ro d u c t io n p ro c e s s . (A la r g e
n g fa b r ic d y in g , w it h a s m a ll
h S e a q u a l, a n o r g a n iz a t io n
e fa b r ic m a d e fro m re c y c le d
t s , w h e re 1 ,5 0 0 fi s h e r m e n
n t r a n s fo r m e d in t o 1 0 0 p e r -
o lle c t io n a ls o in c o r p o r a t e s
m p o s e d o f o r g a n ic c o t t o n
o u r s e , n o t b u y in g a p u ff e r
t io n , b u t if y o u n e e d a n e w
m it e d -e d it io n “S e c o n d L ife ”
s t o c k , o r le f t o v e r fa b r ic s .

as Sleeping Bag 51
 Kimono H2O by
inspired by the
H2O footprint. It i
tified and painted
GARCÍA. Extra wi
stretch

Collection & C
imal leather
materials. W
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Design your ow
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52
 AVASAN, from the Sky Mirrors Water Collection,
e ocean with the intention of remembering our
is beautiful unbleached cotton sateen GOTS cer-
d by hand with water based silk paint by ARACELI
ide vegan black trousers in heavy organic cotton
h GOTS certified. 100% Made in Spain.
Website: https://avasan.es
Instagram: @avasan_

Co’s PETA-approved shoes are made of no-an-

rs and a variety of up-cycled and eco-friendly
We especially love their Piñatex collection, a
of the pineapple industry. Among their ankle
als and high heels, their collection boasts two
nisex sneakers. Collection & Co manufactures
ted quantities in a small factory in Greece.
Website: collectionandco.co.uk
Instagram: @collectionandco

ork-based brand that offers unique jewellery

ted out of recycled materials and sustaina-
one of the many labels stocked on Noa Vee,
tainable fashion hub, where you can shop
ems while being eco-friendly in the process.
rom an innovative standpoint, initially focus-
ability while using unusual home-goods and
refurbished elements.
: https://www.edasitalia.it/en/brand/
Instagram: @ __edas

wn wedding ring or modify one from the Miadonna

y limits set here: all of their bridal jewelry is made
free, socially responsible IIa lab-created diamonds
s. The jeweler from Portland, Oregon also uses only
recycled precious metals such as platinum, solid
& rose gold and palladium. And with each item you
rtion of the proceeds goes straight to development
frica funded by their The Greener Diamond (TGD)
charity foundation.
Website: miadonna.com
Instagram: @miadonnadiamond

53
 Vegan
leather
is isn't as
ethical as
you think...

54
Cruelty-free synthetics come with serious environmen- don’t live very long if they become a tanner in certain
tal costs. parts of the world.” Chemicals used in tanning include
When it comes to leather, a vegan faces two choices: formaldehyde, coal-tar derivatives, and some finish-
wear synthetic or wear none at all. But is synthetic es that are cyanide base. One study of the Chiampo
leather, sometimes called vegan leather, really the bet- Valley, a tanning region in northern Italy, showed that
ter option? The answer is complicated. more than 30 solvents were released into the air from
While it’s easy to understand what vegan leather is the surrounding tanning factories.
not—animal product—understanding what it is can be Ultimately then, what can give leather an environmen-
tricky. Items that qualify as vegan or faux leather can be tal edge is its sustainability. PVC and polyurethane
produced from materials as varied as cork, barkcloth, aren’t going to last nearly as long as leather and, as
glazed cotton, waxed cotton, paper, polyvinyl chloride Dent points out, when synthetic leather does begin to
(PVC), and polyurethane. wear out, it doesn’t wear out as attractively.
“There have been concerns over the last few years
about PVC because of production challenges and The holy grail of sustainability is a closed-loop system.
because they release dioxins, potentially hazardous “The carcass of an animal can decay in the ground and
chemicals, if burnt,” says Dent. nurture plants that are eaten by the next generation of
As a rigid plastic, PVC requires that plasticizers such animal.” Faux leather, on the other hand, won’t decay
as phthalates be added in order to make it flexible. and, is at best, “down recycling,” meaning it can’t be
“Certain phthalates have been banned and others are made into another item of faux leather. That would re-
under review because they can leach out,” says Dent. quire a complete molecular breakdown in order to then
All PVC-based fabrics use phthalates, which means re-manufacture it. Instead, if PVC or polyurethane
that toxicity levels just depend on the type of phthalate faux leather is recycled at all, it is usually repurposed as
used. something like a vinyl awning.
Currently, the most popular alternative to PVC for The real question we should be asking, then, isn’t
faux leather is polyurethane. The chemistry behind it whether to buy real leather or faux leather, it’s wheth-
is complicated, which causes the price point to go up, er to buy anything at all. We must consider its entire
and also creates a wider variation in quality and perfor- lifecycle. “How long will this product last, when will I
mance. From an environmental perspective, the main need to replace it, how will I use it, how long will I use
concern with polyurethane-based synthetic leather is it, and then, when I do dispose of it, what will happen
that solvents are used. The production process involves to it?” Certainly a lot more than just, real or fake?
painting polyurethane in liquid form onto a fabric
backing. Making polyurethane into a liquid requires a
solvent, and those can be highly toxic.
“The newest versions of polyurethane are using a wa-
terborne coating, and those are a lot better,” says Dent.
But is it better or worse than actual leather? Dent says,
“It depends on who you ask and it depends on how you
assess.” Obviously, for the vegan whose ethical con-
cerns favor animal life above all else, leather is out. But
for those who don’t put animal ethics at the top of the
list, there are other factors at play. The biggest is that, as
Gwendolyn Hustvedt, an associate professor in Fashion
Merchandising at Texas State University points out,
“most cows don’t die to become a purse.” The bulk of
hides used in leather production come from cattle that
are raised for beef and milk, so not using their hides
could be deemed wasteful. This by no means alleviates
concern over animal cruelty or other environmental
concerns like deforestation, it’s just that, for those who
do eat meat, this gives leather, environmentally speak-
ing, an advantage.
It’s an advantage, however, that can be easily rendered
moot by the tanning process. “The tanning process for
leather has traditionally been awful,” says Dent. “People

55
 GOOD SOCIE T Y

High Rise Flared Jeans by GOOD SOCIETY, they are made in Italy from a denim fabric
with finest organic cotton yarns. Using the newest eco-friendly technologies saves about
half of the water consumption.

56
 EDELZ I E G E& MA R I TA M O R EN O

Dress by EDELZIEGE. It is 100% Cashmere. The company

does not support mass production, starvation wages and a en-
vironmentally damaging methodes of production.  Shoes by
ethical portuguese brand MARITA MORENO, inspired by the
“wings” of the Jamanta and the beautiful colors of the corals in
the waves of the sea. In cork, natural bioleather and rubber sole.

57
WHAT FASHION BEHOLDS

58
FOR YOU ZODIAC SIGN?

59
 ARIES
The fire sign that you are, you do everything with confi-
dence, passion, and bluntness, Aries. You don’t exactly beat
around the bush. In general, Aries like a streamlined, street-
styled look that can transition from day to night with a few
accessory changes. Understated, tonal, but always on trend,
you’ve been in your professional, focused mindset, but now,
it’s time to have some fun! Pattern mixing is the perfect
way to fall back in love with your wardrobe without buying
anything. A mix-and-match dress is the perfect look to take
you all the way through the day into night. The bold mix of
patterns is a perfect way to fuel your individualistic nature
while still feeling comfortable. Stray away from your tonal
outfits, and see how you can bring your prints alive.
Aries are innovators!
Getting in the car, they’re revolutionizing underwear as
outwear sweetie. The concept of the naked dress is already
daring, flashy, and innovative, but to add feathers? That’s
Aries level drama.

TAU R A S

As an earth sign, you are in your zone and Aquarius season

is the perfect time to get out of there. Taureans are known
for two major things: comfort and fashion. Never afraid to
be out there, Taureans love to make a statement, and now is
a perfect time to take it further — with neons. Your love for
color deserves more, so take a risk and see just how many
colors you can wear at once. And remember, the brighter
the better.
These neon pants are a great way to combine comfort and
boldness. They’re also a great foundation for creating a
color explosion of an outfit. To tone it down and let the neon
be the star, wear these with just a white or black t-shirt. Em-
brace the rainbow, Taureans, embrace the neon rainbow.
They are all about being expensive, Big Marilyn Monroe
vibe and classics.
Though never tacky, Taurus lives for Ornate jeweling, An
embellished bodice, this kind of beauty and indulgence.
More jewels! A longer train! Rich coloring!

60
 GEMINI

Oh, Geminis, you love to take risks, turn heads, and be on-
trend. Your signature style does not exist, because you love
jumping from one to another without any loyalty. And while
that is totally valid, why don’t you try mixing them together
this season? Who says you can’t wear a maxi skirt and camo
in the same outfit? That is why your fashion risk for the new
year is leather shorts.
As the twin sign, duality should be where you thrive. Chan-
nel that into your fashion with leather shorts. They may not
sound as risky as you think, but the sheer amount of things
they pair with will leave you reeling, Gemini. From blazers
to bra tops, ruffled shirts, and more, your challenge is to
mix feminine and masculine, professional and rebellious,
hard and soft.
Punk couture donned in sleek silvery pajamas and a polka
dot suit. So wacky! So fun! So fresh! Classic Gemini sense of
humor!

CANCER

As the soft, sweet, gentle soul of the zodiac, feminine, clas-

sic, and sophisticated ring true in your style, Cancer. But
it’s time to break out of that box. There is more to life than
the refined styles you love — sometimes fashion can just be
fun. What is more fun than sequin pants? It’s not cute or soft;
it’s just glam.
These sequin and metallic pants from are the definition of
fun. Just imagine the way they would sparkle around you as
you dance. They’re eye-catching, upbeat, and cool. Out of
your comfort zone? Yes. Worth it? Totally. Live a little, Can-
cers!
Cancer is ruled by the moon, and has a strong connection
to all that is surreal and unspoken - the emotional world.
They’d rock the shining goth magical moon mother witchy
look.

61
 LEO

Fearless, vibrant, and confident describe Leos to a tee. You

love to just put it all out there. Whether it’s wild patterns,
extra-short hemlines, or big accessories, you wear what you
want loud and proud. As much as you love to be the center
of attention, sometimes it is important to take a step back.
That is why your 2020 fashion risk is mom shorts.
Longer than Leos usually prefer, mom shorts will force you
to move past your ultra-sexy hemlines and find new ways
to look at your closet. There is nothing wrong with wearing
something baggy every once in a while — and spoiler: It’ll
still look sexy. The shorts keep your love of bright colors
strong while trying something new.
Leo loves a head-turning moment, and makes a habit of
showing up overdressed.
You love unashamedly showstopping outfits, and will stop at
nothing to be the focal point of every room they walk into.

VIRGO
Well kept, meticulous, and vintage, you are a perfectionist,
almost to a fault, with extremely high expectations. You love
feeling prepared and practical. Athleisure and normcore
are where you are most at home, which is all well and good,
but the ease you had is about to dissipate. This Aquarius
season will offset your more emotional qualities, leaving
you feeling a little shaky. Try to lean into it with a tiny purse.

Imagine one day where you don’t carry around a water

bottle, sunglasses, bandaids, a book, or knitting needles.
If that sounds stressful, that’s all the more reason to lean in
to it. A tiny bag can maybe fit your phone, credit card, and
keys. Envision how light you will feel without everything
else pulling on your back.

You like sticking to the theme. You meet the requirements.

You know how much planning goes into an event, and you
respect the effort! As the sign of the virgin, you have a fixa-
tion with purity and being wholesome.

62
 LIBRA
The wild child of the zodiac, you love everything with an
edge. In general, Libras stay on the darker side of the color
wheel, channeling grays and blacks into their wardrobe.
Because you are chic, classic, and playful, but never over
the top, dare yourself this new year with feathers. Whether
a simple feathered detail on sleeves or a tube-top covered
in them, the bright colors and bold texture are a great way
to move past your stubborn, structured ways and make you
feel light all over.

The soft tanks are the perfect addition to your closet. They
will invigorate your summer wardrobe and add some
much-needed color. The feathers provide texture in a way
your streamlined palette is thirsty for. Step away from hard-
er aspects of your fashion sense and fly.
When it comes to fashion, you are the ultimate Material Girl.
Adorned with brightly colored parrots, gorgeous flowers,
and an array of colors, that’s a dress libras look for. Libra is
the sign most concerned with beauty.

SCORPIO

Scorpios are the chess masters of all the signs; you calcu-
late your risks constantly and play things close to the chest.
As the token sexy, mysterious star, you tend to prefer struc-
tured and edgy looks. But all work and no play is no way to
live, so take a risk on wearing tulle skirts.

There are ways to structure outfits beyond just layering, and

adding some serious volume is a great way to do that. The
tulle skirts bring a sculpted and fun edge to any closet —
not to mention some necessary color. This skirt may be on
the feminine side, but you can pair it with a leather jacket to
keep it punk, if that’s more your speed.

The ideal Scorpio look? Lingerie, but make it couture!

An ass-out favorite with slits to kill! Obviously the dress
might be sexy, but to wear it, you must possess the Scorpio
attitude: fearlessness, a love of making an impression, and a
disregard for public opinion.

63
 S AG I T TA R I U S

Understated, polished, and a hint of funky describes your

fashion sense, Sagittarians. As adventurous as you are in
your day-to-day life, your style often focuses more on your
love of sophistication and classic looks. You are the queens
of a work uniform with a subtle twist. Prim is a good look
but can end up a bit stifling if it’s your entire wardrobe.
Break it up with some metallics this year.

Business and pleasure can exist in one garment, and these

metallic pants are proof. Metallics bring a new palette to
your closet, making you a futuristic, 2040 babe with hardly
any work. Metallics aren’t as easy to pair as your favorite
pair of jeans might be, but taking a few extra minutes to
plan out an outfit will give you a new appreciation for your
wardrobe and the different way to wear what’s in it.

Sagittarius is well known for their enthusiasm. They like

doing it big. Sagittarians are fun-loving people, and are the
most likely sign to see the Met Gala as a bangin’ party.

CAPRICORN

You are practical, hard-working beings. As much as you

love clothes, comfort always comes first. Therefore, you fill
your closet with mostly basics, so you can focus your ener-
gy elsewhere. But, there are playful basics out there, which
is why I dare Capricorns to try puffy sleeves.

Puffy sleeves will fit right into your established style but
add a new dimension to your classic looks in the process.
They go with everything, so you don’t have to worry about
what to pair it with, yet the new volume will invigorate your
outfits.

Capricorns can be quite demure in their fashion sense. Be-

cause they lean towards maturity, practicality, and longevity,
they can gravitate towards black, simplicity, and pieces
that they can wear again. Capricorns pay attention to the
details, and admire the beading! The birdcage headpiece!
The vintage touches! This is no simple black dress! Capri-
corns are refined, elegant, and sexy.

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 AQUARIUS

You are confident and comfortable wearing clothes that

tell the world exactly who you are, and you aren’t afraid to
experiment with that. As we enter your season, you are feel-
ing powerful, proud, and maybe like you want to be a little
weird. Balance that out with a blazer.

Just hear me out, Aquarians; blazers create an extra layer

to play with. Channel your eccentric energy into finding
ways to take the blazer beyond its professional setting. In
summer, pair a colorful, light linen blazer with a bralette or
tank top, mix colors and patterns to keep it fresh. You don’t
like being pushed into one category, so don’t do the same
to your blazers.

The sense of adventure and inventiveness is very Aquarian,

But with an added layer of sophistication.
Aquarians always crave novelty!

PISCES
As a gentler member of the zodiac, Pisces are more drawn
to soft, flowing garments that lend themselves to a subtle
sensuousness. You love a bohemian look. You are probably
feeling dreamy, sure of yourself, and positive. A great way
to bring an extra layer of fantasy into your wardrobe is:
patterned shoes.
Pisces, you love your one pair of shoes so much. A simple
two-colored pattern like the cow print shoes can bring new
excitement to outfits you never thought of. You can mix and
match your patterns or just play with colors, but patterned
heels are the perfect way to spice up your closet in the new
year.
Pisces is easily the most spiritual of the signs. Most con-
nected to their dreams? Most likely to own a tarot deck?
Most likely to join a cult?
AND, among the most imaginative! Their creativity drives
them!
Pisces is renowned for their imagination, creativity, and
otherworldliness. Their visuals tend to be innovative and
unique, rather than simply appealing and classically beau-
tiful.

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 Developed by the Sustainable Apparel
Coalition, the Higg Index is a suite of
tools that enables brands, retailers, and
facilities of all sizes — at every stage in
their sustainability journey — to accu-
rately measure and score a company or
product’s sustainability performance.
The Higg Index delivers a holistic
overview that empowers business-
es to make meaningful improve-
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of factory workers, local com-
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It enables and encour-
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and manufacturers
to become transpar-
ent by communicat-
ing clear, compara-
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publicly. Using one common lan-
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ter informed purchasing decisions.
Higg Index transparency will ensure
accountability and enable the apparel
industry to thrive responsibly. To sup-
port members as they become more
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lines and support for transparency.
Higg Index simplifies sustainability.
Global supply chains are complex, and
figuring out where to focus your efforts
can be overwhelming and expensive.
66
Trying to do so alone has led more than
a few companies to analysis paralysis.
The Higg Index helps you take the
analysis one step at a time to figure out
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Higg Index protects you from unseen
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Higg Index is a one-stop shop. With
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Waste isn’tawasteuntil
we waste it.
- WILL.I.AM

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 There is no beauty in finest cloth if it
makes hunger and unhappiness.
- Matahma Gandhi

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