The document discusses the output and limitations of a decision support system (DSS). The output of a DSS includes decision suggestions presented through charts, reports, or tabular summaries to help two managers interpret the results and decide on actions to increase sales or product promotions. Some limitations of relying solely on a DSS include managers may not be aware of its assumptions, data collection can be incomplete, not all factors can be quantified, it can result in information overload, and overemphasis on its recommendations without considering all aspects of a problem.
Original Description:
pros and cons of MIS
Original Title
Limitations and adoption of Market Intelligence System
The document discusses the output and limitations of a decision support system (DSS). The output of a DSS includes decision suggestions presented through charts, reports, or tabular summaries to help two managers interpret the results and decide on actions to increase sales or product promotions. Some limitations of relying solely on a DSS include managers may not be aware of its assumptions, data collection can be incomplete, not all factors can be quantified, it can result in information overload, and overemphasis on its recommendations without considering all aspects of a problem.
The document discusses the output and limitations of a decision support system (DSS). The output of a DSS includes decision suggestions presented through charts, reports, or tabular summaries to help two managers interpret the results and decide on actions to increase sales or product promotions. Some limitations of relying solely on a DSS include managers may not be aware of its assumptions, data collection can be incomplete, not all factors can be quantified, it can result in information overload, and overemphasis on its recommendations without considering all aspects of a problem.
Decision suggestion to be part of the output of the DSS
The output of a DSS must offer information that is accurate, relevant and complete. In this sense, the information provided should be suitable in order for the two managers to interpret. The decision suggestion resulted from the output of the DSS can be a chart, a report or a tabular data summary. It can also be any representation that displays the results from queries or analyses. Depending on the interpretation of the resulted charts or summaries, the two managers can decide which actions to take in order to increase sales, whether to display products together, promote certain types of products according to the time they are being bought etc. 2. Limitations/weaknesses of the proposed solution Unawareness of assumptions: decision makers (in this case, the two managers) may not always be fully aware of the assumptions a DSS has taken into consideration when analyzing certain data. Consequently, managers should bear in mind the fact that DSS is only a supporting tool that has its own limitations. Difficulty in collecting the required data: the managers should be aware that the values the DSS presents may not be 100% true, so there is the possibility of not capturing all the data. Difficulties in quantifying all the data: Managers should always use their own judgment when interpreting data. Sometimes, it may occur that some values cannot be defined in numbers by the DSS. Even though the DSS should quantify the values, the end result must always be adequately considered by the managers. Information overload: Sometimes it may be difficult for managers to ignore information that is not a priority, since the DSS may result in information overload. Due to the fact that it analyzes all aspects of a problem, it may leave the user in a difficulty of what to consider and what not. Overemphasis on decision making: Managers should always consider all aspects of a problem all the time and ensure the effective and optimal use of DSS.