Content

1. History........................................................................................................................3

2. Business Turn.............................................................................................................4

3. Services to Offer........................................................................................................4

4. Value Chain................................................................................................................5

5. Business Challenge....................................................................................................5

6. Improvements.............................................................................................................6

7. Data Involved.............................................................................................................6

8. Information Involved.................................................................................................6

9. Information System....................................................................................................7

10. Money Income........................................................................................................7

11. Conclusions and Recommendations.......................................................................8

12. References..............................................................................................................9
Table Content

Table 1: Value Chain.....................................................................................6

YTable 2: Information System.......................................................................8

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 1. History

Booking.com was formed when bookings.nl, founded in 1996 by Geert-Jan Bruinsma,

merged in 2000 with Bookings Online, founded by Sicco and Alec Behrens, Marijn

Muyser and Bas Lemmens, which operated as Bookings.org. The name and URL were

changed to Booking.com and Stef Noorden was designated as its CEO. In 1997,

Bruinsma wanted to publish an advertisement in De Telegraaf, the Dutch newspaper

with the largest circulation. [ CITATION Com17 \l 3082 ]

Booking.com is a website that started operating in Enschede (Netherlands) in 1996.

Booking.com is a subsidiary of The Priceline Group which operates with its brand

Booking.com, world leader in online accommodation reservations. Every day more than

1,200,000 nights are booked through Booking.com. The website and the Booking.com

applications receive visitors in search of leisure and business stays internationally.

[ CITATION Com17 \l 3082 ]

In July 2005, the company was acquired by Booking Holdings (or Priceline Group, as it

was named at the time) for USD133 million, and then collaborated with

ActiveHotels.com, a European online hotel reservation company, purchased by Booking

Holdings / Priceline for USD161 million. [ CITATION Wik19 \l 3082 ]

Darren Huston was appointed Executive Director of Booking.com in September 2011

by his parent company, and also served as President and CEO of Booking Holdings

from January 1, 2014 until his resignation on April 28, 2016 after a labor relationship

revealed. Huston was the former executive of Microsoft Corporation, the world's largest

software company in 2003. Later, he served as President and Chief Executive Officer,

Microsoft Japan since 2005 and Corporate, Consumer and Online Vice President of

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Microsoft Corporation since 2008. Gillian Tans She is currently the executive director

of Booking.com, since 2016. [ CITATION Wik19 \l 3082 ]

2. Business Turn

Founded in 1996 in Amsterdam, Booking.com has grown from a small Dutch start-up to

one of the world’s leading digital travel companies. Booking.com’s mission is to make

it easier for everyone to experience the world.

By investing in technology that takes the friction out of travel, Booking.com seamlessly

connects millions of travelers to memorable experiences, a variety of transportation

options, and incredible places to stay – from homes to hotels, and much more. As one of

the world’s largest travel marketplaces for both established brands and entrepreneurs of

all sizes, Booking.com enables properties around the world to reach a global audience

and grow their businesses.

3. Services to Offer

Accommodations: The search for accommodation includes hotels and apartments.

Activity Tour: Different types of tour depending on the destination, these include the

guided tour and transportation.

Car rentals: It works with different rental companies and the customer chooses their best

option.

Taxi to the Airport: Airport shuttle service.

Flights: Work with different internationally renowned airlines.

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 4. Value Chain

Infrastructure of the Company

Server Rental Space

Development of Technology

Work Material Stock

User
Application Commercial Support
Logistics and  
Development Marketing and Management
Hosting
and Publicity and  
Operations
Programming Negotiation

Table 1: Value Chain

5. Business Challenge

Until a few years ago, finding where to stay when traveling was a bit complex, people

had to search for hotels or rental houses by calling, or even approach travel agencies

physically and find out prices in the case of hotels or find places to rent in the

newspaper, which meant a longer process. Then, thanks to the internet, apps like

BOOKING are created, which facilitate you and bring you different hosting options in

one place according to your requirements. [ CITATION Com17 \l 3082 ]

Booking has solved a great need today, it saves time not only for tourists but also for

businessmen who make short trips and can hire all the services of the same app, with

total security and for an additional cost they can also have insurance. [ CITATION Boo19 \l

3082 ]

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 6. Improvements

• Administrative: Hotel money is saved by the logistic decrease they will

have; additional online advertising is cheaper and more customers can be

reached. Reduction of personnel responsible for advertising, this means cost

savings.

• Organizational: Fees were eliminated in the hierarchical pyramid of the

company, since it will not be necessary to have intermediaries to make the links

between hotels and clients.

• Technological: A search is created through filters, either referring to

prices, type of installation, among others

7. Data Involved

Booking.com since 1996 guarantees the best prices for all types of accommodation,

from small family-run bed and breakfasts to exclusive apartments and luxurious 5-star

suites. Booking.com is available in more than 40 languages, and offers 1,136,997 active

accommodations in 225 countries and territories. [ CITATION Com17 \l 3082 ]

Booking.com is available in 43 languages and offers more than 28 million

accommodation options, including more than 6.2 million options in homes, apartments

and other unique accommodations. No matter where you want to go or what you want

to do, Booking.com makes it easy for you and offers you 24-hour customer service,

every day. [ CITATION Boo19 \l 3082 ]

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 8. Information Involved

Each of the users who use this means to have a better hotel or lodging experience, is

provided with information on each of the places available according to the country /

city, without leaving behind information on each of the services they offer, prices,

guarantees, among others.

9. Information System

Table 2: Information System

10.Money Income

The BOOKING company generates revenue through the business model called CPC. In

the CPC model, the advertiser does not pay based on the audience that sees an

advertisement, but rather on the basis of the user who responds to the advertisement,

clicking and expressing his interest in visiting the advertiser's website to learn more.

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The 15% charge to suppliers who want to be shown on the digital platform.[ CITATION

PAU19 \l 3082 ]

11. Conclusions and Recommendations

Booking is a company that benefits millions of users around the world, its download is

completely free and the search and reservation service too. Also has a highly reliable

security system and additional insurance (with cost) for any service contracted. Booking

should include, low cost Airlines options for short trips. Booking offers a high-quality

service with experience in the market and its market is constantly growing.

It provides comfort and agility for all its users; it is ideal for travelers because you can

book absolutely all the necessary services for a trip.

Its interface has improved a lot and is quite fast, it is a very useful application and even

has a strong competition with other similar apps, this one is very positioned in the

market.

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 12.References

Booking. (4 de Enero de 2019). Obtenido de

https://www.booking.com/content/about.es.html

Como Funciona Hoy. (8 de Diciembre de 2017). Obtenido de

https://comofuncionahoy.com/booking/

SUGGETT, P. (11 de Noviembre de 2019). Obtenido de The Balance:

https://www.thebalancesmb.com/how-to-make-money-with-google-ads-39108

Wikipedia. (12 de Noviembre de 2019). Obtenido de

https://es.wikipedia.org/wiki/Booking.com#Historia