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Video Mercadeo
Video Mercadeo
GUIÓN
MA PAULA - The world has gone into confinement. Residents of hundreds of countries are locked
in their homes because of Covid-19.There are thousands of dead people around the world. Fear and
uncertainty invade homes around the world.
NATHALIA - Animals go out the streets to regain their habitat. The absence of the human being
makes them walk freely. We've been guilty of taking the planet's life, we've treated it badly without
thinking that we're slowly killing our lives.
MA PAULA - Plastic has been the enemy #1 of our planet earth, thousands of animals die from the
misuse we have given to plastic.We have polluted oceans, earth and air, we have ended up alive,
with our own lives.
NATHALIA - The cosmetic industry is sadly one of the leading polluters in the world by using
plastic in product packaging.Imagine the possibility of reducing plastic consumption through
cosmetic products.
MA PAULA - Consumer!!! We want to help the planet by creating awareness in your mind. It is
very simple, you must download an app and scan the QR code of the cosmetic product you want to
buy.
NATHALIA - This lets you know the percentage of plastic that your product contains and the level
of pollution it gives to the planet. You'd probably prefer to buy an environmentally friendly product,
right?
MA PAULA - For that reason, our app will offer you an environmentally friendly L'Oreal product
that meets with your expectations. Isn't that amazing? You will help the planet by simply
downloading an app!
Escena 3 P1 Imágenes del Voz en Off Plastic has been the 17”
enemy #1 of our planet
Noticias efecto del plástico MARIA earth, thousands of
del mal uso en el mundo PAULA VIVAS animals die from the
misuse we have given to
del plástico (MÚSICA plastic.We have polluted
en el DRAMA DE oceans, earth and air, we
planeta FONDO, have ended up alive, with
our own lives.
VIDEO
MUTEADO)
Imágenes capturadas por drones muestran las calles del mundo vacías por el coronavirus
(VIDEO ESCENA 1)
https://www.youtube.com/watch?v=OPopYCS3ri8
VIDEO
https://www.youtube.com/watch?v=vzxgQ9Zf9iI
https://www.youtube.com/watch?v=ojasIjgZIrg
IMÁGENES
Imágenes escena 3
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https://www.google.com/url?sa=i&url=https%3A%2F%2Fwww.chilebio.cl
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https://www.google.com/url?sa=i&url=https%3A%2F%2Fwww.unenvironment.org
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contaminacion&psig=AOvVaw2531ENU8iZkK0gpdEViuXv&ust=1586902362077000&so
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https://www.google.com/url?sa=i&url=https%3A%2F%2Fwww.infobae.com
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Imágenes escena 4
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ambiente&psig=AOvVaw0rIeJupkhwswn91NaTT9Cq&ust=1586902519041000&source
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%2F2019%2F09%2F04%2Fmexico-uno-de-los-paises-donde-mas-se-experimenta-con-
animales-para-industria-cosmetica
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https://www.google.com/url?sa=i&url=https%3A%2F%2Fwww.ecoticias.com
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cosmeticos-aguas-
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https://www.eluniversal.com.mx/sites/default/files/u15267/ingredientes_de_los_cosme
ticos_que_danan_el_ambiente_3.jpg
https://www.google.com/url?sa=i&url=https%3A%2F%2Fwww.surferrule.com%2Flos-
peligros-la-cometica%2F&psig=AOvVaw1dR-
BJE3o_DIuAsZCZCze5&ust=1586903034454000&source=images&cd=vfe&ved=0CAIQj
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