Samsung Life Insurance

Parent Company Samsung Group

Category Health care

Sector Health and life insurance

Tagline/ Slogan A partner for life

Most valuable financial brand in South Korea supporting a number of

USP social contributions over the years

STP

Segment Health care policies

Life and health insurance, Annuity products to individual customers and

Target Group corporate clients

Positioning largest insurer in Korea with widest product portfolio

SWOT Analysis

1. Market leader in Korean life insurance market

2. Robust capital position provides strength for future expansion
3. Strong IPO resulting in a valuable company by market capitalization
4. Company operates 900+ branch offices and 90 regional centers, and
2,400+ agencies across Korea

Strength 5. Strong backing of powerful parent brand

1. Inability to sustain new policy growth

2. Higher exposure to interest bearing assets affecting investment returns
Weakness 3.Difficult for geographical expansion outside Korea due to synergy issues

1. Korean life insurance market expansion

2. New product launches and ventures could accelerate growth
Opportunity 3. Strong economic growth in Korea

1. Likely increase in competition

2. One of benefits from IFRS 4 (Phase I) adoption could be unavailable
henceforth
Threats 3. Troubled relationship with North Korea

Competition
 1. ING Life Insurance Korea
2.Korea Life Insurance
Competitors 3. Kyobo Life Insurance