1 ) Write short notes on E- Security Firewall Marks:5.

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'A firewall is a system designed to prevent unauthorized access to or from a private network.
You can implement a firewall in either hardware or software form, or a combination of both.
Firewalls prevent unauthorized internet users from accessing private networks connected to the
internet, especially intranets. All messages entering or leaving the intranet (the local network to
which you are connected) must pass through the firewall, which examines each message and
blocks those that do not meet the specified security criteria.

Packet filtering: The system examines each packet entering or leaving the network and accepts
or rejects it based on user-defined rules. Packet filtering is fairly effective and transparent to
users, but it is difficult to configure. In addition, it is susceptible to IP spoofing.

Circuit-level gateway implementation: This process applies security mechanisms when a TCP
or UDP connection is established. Once the connection has been made, packets can flow between
the hosts without further checking.

Acting as a proxy server: A proxy server is a type of gateway that hides the true network
address of the computer(s) connecting through it. A proxy server connects to the internet, makes
the requests for pages, connections to servers, etc., and receives the data on behalf of the
computer(s) behind it. The firewall capabilities lie in the fact that a proxy can be configured to
allow only certain types of traffic to pass (for example, HTTP files, or web pages). A proxy
server has the potential drawback of slowing network performance, since it has to actively
analyze and manipulate traffic passing through it.

Web application firewall: A web application firewall is a hardware appliance, server plug-in,
or some other software filter that applies a set of rules to a HTTP conversation. Such rules are
generally customized to the application so that many attacks can be identified and blocked.

In practice, many firewalls use two or more of these techniques in concert.

In Windows and macOS, firewalls are built into the operating system.
Third-party firewall packages also exist, such as Zone Alarm, Norton Personal Firewall, Tiny,
Black Ice Protection, and McAfee Personal Firewall. Many of these offer free versions or trials
of their commercial versions.'

3 ) Write short notes on IMC metrics Marks:5.00

'Seven common methods of marketing communication are described below:

Advertising: Any paid form of presenting ideas, goods, or services by an identified sponsor.
Historically, advertising messages have been tailored to a group and employ mass media such as
radio, television, newspaper, and magazines. Advertising may also target individuals according
to their profile characteristics or behavior; examples are the weekly ads mailed by supermarkets
to local residents or online banner ads targeted to individuals based on the sites they visit or their
Internet search terms.

Public relations (PR): The purpose of public relations is to create goodwill between an
organization (or the things it promotes) and the “public” or target segments it is trying to reach.
This happens through unpaid or earned promotional opportunities: articles, press and media
coverage, winning awards, giving presentations at conferences and events, and otherwise getting
favorable attention through vehicles not paid for by the sponsor. Although organizations earn
rather than pay for the PR attention they receive, they may spend significant resources on the
activities, events, and people who generate this attention.

Personal selling: Personal selling uses people to develop relationships with target audiences for
the purpose of selling products and services. Personal selling puts an emphasis on face-to-face
interaction, understanding the customer’s needs, and demonstrating how the product or service
provides value.

Sales promotion: Sales promotions are marketing activities that aim to temporarily boost sales
of a product or service by adding to the basic value offered, such as “buy one get one free” offers
to consumers or “buy twelve cases and get a 10 percent discount” to wholesalers, retailers, or
distributors.
 Direct marketing: This method aims to sell products or services directly to consumers rather
than going through retailer. Catalogs, telemarketing, mailed brochures, or promotional materials
and television home shopping channels are all common traditional direct marketing tools. Email
and mobile marketing are two next-generation direct marketing channels.

Digital marketing: Digital marketing covers a lot of ground, from Web sites to search-engine,
content, and social media marketing. Digital marketing tools and techniques evolve rapidly with
technological advances, but this umbrella term covers all of the ways in which digital
technologies are used to market and sell organizations, products, services, ideas, and
experiences.

Guerrilla marketing: This newer category of marketing communication involves

unconventional, innovative, and usually low-cost marketing tactics to engage consumers in the
marketing activity, generate attention and achieve maximum exposure for an organization, its
products, and/or services. Generally guerrilla marketing is experiential: it creates a novel
situation or memorable experience consumers connect to a product or brand.

'

4 ) Explain e-marketing’s seven step plan. Marks:10.00

E- Marketing Plan

A Seven Step E- Marketing Plan

Step-1: Situation Analysis

Step-2: E- Marketing Strategic Planning

Step-3: Objectives

Step-4: E- Marketing Strategies

Step-5: Implementation Plan

Step-6: Budget
 Step-7: Evaluation PlanWhat is a marketing plan?

Before you can jump right in with creating your plan, it’s important to have a solid
understanding of what exactly it is. Typically included as an expanded piece of your overall
business plan, a marketing plan is just what it sounds like: a document that details everything
you need to know in order to successfully promote your business.

Step 1: Know Your Business

You needed to do this exact same thing when working on your business plan, so this first step
shouldn’t be too difficult. After all, nobody knows your business quite like you do.

Think of this section as your opportunity to provide a general overview of your current business
operations, as well as your internal and external environment. How long have you been up and
running? What’s your business structure? Are you an LLC or a partnership? Do you conduct
business online or through a storefront? What sorts of products and services do you offer?

Within this section, some companies also choose to do a SWOT analysis—which details your
strengths and weaknesses as an organization, as well as any opportunities for growth, and threats
that could hinder that progress. It’s a great way to get a snapshot of your current situation in a
way that’s helpful and completely manageable.

Step 2: Determine Target Market

“Target market” is likely a phrase you heard repeated in any sort of marketing class you ever
took or article you’ve read. And, for good reason—it’s a key element for coming up with
effective and successful marketing strategies.
In this portion of your marketing plan, you should list anything and everything you know about
your ideal customer. This includes basic demographic information, such as gender and age. But
you should also dig deeper into their behaviors and decisions.

Step 3: Analyze Competitors

Wouldn’t it be nice if you operated in a vacuum and never had to worry about any competitors
infringing on your space or stealing your customers? Unfortunately, business doesn’t work that
way. Chances are, there are already companies out there doing something incredibly similar to
you—meaning you’ll need to work that much harder to stand out.

Step 4: Set Goals

Here comes the fun part—spelling out your marketing related goals for the year. What objectives
do you want to accomplish? Are there specific targets you want to hit?

Depending on your current situation and ambitions, goals can range from lofty and grandiose
(such as doubling sales or increasing market share) to smaller, more bite-sized ambitions (like
getting 100 new Instagram followers on your brand’s account or starting a blog for your
business).

Step 5: Outline Strategies

Now that you’ve outlined exactly what you want to accomplish, it’s time to detail the strategies
you’ll use to actually reach these objectives.

I recommend taking each goal separately, and listing the related action items directly underneath
it. This allows you to see exactly what needs to get done in order to push yourself toward that
accomplishment. It’s also a great way to get a handle on whether or not this goal seems realistic
or if needs a little adjusting. You want your goals to be motivating and far reaching, but not so
difficult that they’re just discouraging.
6 ) Explain Different types of payment modes Marks:10.00

'Different Modes or Types of Payment ?

The payment can be made in many different ways like by giving Cash, doing Telegraphic
Transfer or Mail Transfer, via Money Order or Postal Order, Bill of Exchange, Promissory Note,
Cheque, Bank Draft, etc.

1. Cash Payment

This is one of the oldest modes of payment. In this case, the buyer pays money in the form of
notes and coins to the seller. The seller on receipt of cash, issues cash memo or cash receipt. This
mode of payment is suitable only for small transactions.

2. Telegraphic Transfer or Mail Transfer

In this system, the payer deposits the money along with other charges in a bank which has a
branch office at the payee's place. On receipt of cash and other charges, the bank telegraphically
informs the branch office to credit the amount to the payee's A/C. The payee is accordingly
informed and can withdraw the money. The money can also be remitted by mail transfers, which
takes a little longer time. This method helps for quick remittance, but it is not a popular one.

3. Money Order or Postal Order

Payment can also be remitted through money orders and postal orders. Businessmen may prefer
more of postal orders because a large number of postal orders can be collected and encashed at a
time. Postal order is safer than a money order. Postal orders can be crossed for safety purpose.
However, traders normally do not use this method of payment.

4. Bill of Exchange

According to the Section 5 of Indian Negotiable Instruments Act, 1881, "A bill of exchange is an
instrument in writing containing an unconditional order, signed by the maker, directing a certain
person to pay a certain sum of money only to, or to the order of, a certain person to the bearer of
the instrument."

Some Advantages of Bill of Exchange are:-

The holder of the bill can receive the money even before the due date of the bill, by
 discounting the bill with his bank.

The bill can be transferred to another person.

It enables the buyer to purchase the goods without making actual payment. He accept the bill
& make payment at a later date.

5. Promissory Note

A promissory note is an instrument in writing (not being a bank note or e currency note)
containing an unconditional undertaking signed by the maker, to pay a certain sum of money
only to, or to the order of a certain person, or to the bearer of the instrument.

6. Cheque

Every businessman has a bank account to facilitate his business transactions. When the bank
account is opened, the bank gives a cheque book for making payments. cheque payment is a
convenient and safer mode of payment. To ensure safety the cheque may be crossed generally or
specially, so that the payment to a wrong person is prevented.

7. Bank Draft

A Bank Draft is defined as "An order to pay money, drawn by one office of a bank upon another
office of the same bank for a sum of money payable to order on demand."'