BSB126 CRA – Marketing Plan – Feedback for Students
Student name: ______________________________________ Student number: __________________________________
GRADE 7 6
Higher Order Thinking (HCO) 2.1: Investigate real world business issues and situations through the effective analysis, evaluation and synthesis of theory and practice.
7.0 to 6.0
You present a thorough
SITUATION discussion of the current
ANALYSIS marketing situation that
[70 marks] includes an insightful and
critical analysis of the
company and the most
relevant macro–
environmental forces.
10 to 8
You present a refined
marketing goal that includes
MARKETING GOAL a focus and realistic
AND STRATEGY benchmarks. Your
[100 marks] marketing strategy is
appropriate and fully
developed. You present a
critical profile of your target
customers and value
proposition, strongly
supported and justified by
research findings and critical
analysis.
5.9 to 5.0
You present a complete
discussion of the current
marketing situation that
includes a critical analysis of
the company and the
macro–environmental
forces.
7.9 to 7
You present a clear and
realistic marketing goal that
includes a focus and
relevant benchmarks. Your
marketing strategy is well
developed. You present a
profile of your target
customers and value
proposition, supported by
research findings and
analysis.
5 4
4.9 to 4.0
You present a discussion
of the company and the
current marketing
situation and identify
some of the key macro–
environmental forces with
some analysis on how they
impact the situation.
6.9 to 6.0
You present a realistic
marketing goal that
includes a focus and
benchmarks. Your
marketing strategy is clear
and you identify your
target customers and
value proposition,
supported by research
findings.
3-1
4.0 to 3.5 < 3.5
You present a basic You present information
overview of the company regarding the current
and the current marketing marketing situation, but
situation and identify do not analyse the
some of the key macro– company and do not
environmental forces. identify the key macro–
environmental forces.
Or - Significant sections
have been plagiarized or
poorly cited.
5.9 to 5 <5
You present a marketing You present an
goal that includes a focus incomplete or
and benchmarks though inappropriate marketing
may need further goal that lacks focus
refinement. Your and/or benchmarks.
marketing strategy Your marketing strategy
identifies your target does not identify target
customers and value customers and value
proposition, generally proposition. Lack of
supported by research research evident.
findings and some
analysis. Or - Significant sections
have been plagiarized or
poorly cited
 Knowledge and Skills (KS 1.1): Demonstrate and apply integrated discipline (including technical) knowledge across the broad field of business with depth in one or more
core business disciplines.
16 to 14 13.9 to 12 11.9 to 10 10 to 8 <8
You propose highly You propose effective You propose marketing You present your You do not present your
MARKETING effective marketing tactics marketing tactics that are tactics that link to your marketing tactics and marketing tactics and/or
TACTICS that are aligned to your clearly linked to your goal goal and strategy, are attempt to make links to do not present tactics
[160 marks] goal and strategy, are and strategy, are within mostly within budgetary your goal and strategy. that suit your goal and
within budgetary budgetary constraints and constraints and are You consider budgetary strategy. You do not
constraints and are strongly are supported by academic supported mainly by constraints and use the correctly cite your
supported by academic and and industry findings. academic findings. unit materials to support sources. You do not
industry findings and your approach. present a budget or the
analysis. budget is impractical.

Or - Significant sections
have been plagiarized or
poorly cited

Professional Communication (PC 3.1): Use information literacy skills, and communicate effectively and professionally in written forms and using media appropriate for
diverse purposes and contexts.
7.0 to 6.0 5.9 to 5.0 4.9 to 4.0 4.0 to 3.5 < 3.5
Your marketing plan Your marketing plan Your marketing plan Your marketing plan Your marketing plan
CLARITY AND adheres to the checklist adheres to the checklist generally adheres to the mostly adheres to the does not meet the
PRESENTATION requirements. Meaning is requirements. Meaning is checklist requirements. checklist requirements. checklist requirements.
[70 marks] always clear with no or few usually clear with few errors Overall meaning is clear Overall meaning is clear Overall meaning is
errors in spelling, grammar in spelling, grammar and/or with some errors in with some inconsistencies unclear with significant
and/or punctuation. punctuation. spelling, grammar and/or in expression, errors in inconsistencies in
punctuation. spelling, grammar and/or expression, errors in
punctuation. spelling, grammar
and/or punctuation.

Or - Significant sections
have been plagiarized or
poorly cited

Penalty (if applicable) for word count: minus 4 marks (10% of total marks) for every 200 words, or part thereof, over 2000 (+10%) word count