BSB 126 MARKETING PLAN

NAME: STUDENT NUMBER:

TOTAL WORD COUNT [for sections I-IV only, should be 2000 words +/- 200 words]

Tutorial Component
Week I. SITUATION ANALYSIS
2/3 [insert your situation analysis here]
Week II. MARKETING GOAL
2/3 [insert your method for growth and marketing goal here]
Week III. MARKETING STRATEGY – SEGMENTING, TARGETING, POSITIONING
4/5 [insert your marketing strategy here]
Week IV. MARKETING TACTICS
6/7 PRODUCT/BRAND DECISIONS
Week IV. MARKETING TACTICS
6/7 PRICE
Week IV. MARKETING TACTICS
8/9 PLACE/DISTRIBUTION
Week IV. MARKETING TACTICS
8/9 PROMOTIONAL/IMC

V. REFERENCES
[insert your references in APA format here]

VI. APPENDICES [insert or attach your appendices – 2 pages max]