3.

2 Marketing Mix Decisions

3.2.1 Product/Service

Stars & Stripes has developed a new state of the art technology called the optical scanner. This optical

scanner is a contact lens type technology in which it can scan everything you desire. It starts scanning

with the use of your phone connected to the contact lens using bluetooth. It scan anything from

pictures, to documents, surroundings, and objects. This means that the optical scanner can even scan

3D objects with a simple push of a button from your phone.

3.2.2 Pricing Program

Stars & Stripes prices their products based on the total cost of producing the optical scanner. Any cost

related to the creation of the optical scanner will be used to price the product, costs such as labor,

materials, and advertising. After all these costs are accounted for, the company will add a 25% profit

margin to arrive at the final price

3.2.3 Distribution Channel

Stars & Stripes' distribution channel starts from the suppliers of the materials to be used in the

production, followed by the production itself from our very own company, the final products then go

to our designated distributors, and then ultimately, to the customers themselves