Podcasts are a popular way for marketers to interact with audiences, as 45% of internet users aged 25-34 listen to podcasts worldwide. This document provides a checklist for marketers to effectively promote their brand's podcast content. It recommends publishing podcasts consistently, such as monthly or quarterly, and ensuring topics are relevant in audio format. The checklist also suggests investing in quality recording equipment, editing podcasts, and promoting episodes through blogs, social media, newsletters and to sales teams.
Podcasts are a popular way for marketers to interact with audiences, as 45% of internet users aged 25-34 listen to podcasts worldwide. This document provides a checklist for marketers to effectively promote their brand's podcast content. It recommends publishing podcasts consistently, such as monthly or quarterly, and ensuring topics are relevant in audio format. The checklist also suggests investing in quality recording equipment, editing podcasts, and promoting episodes through blogs, social media, newsletters and to sales teams.
Podcasts are a popular way for marketers to interact with audiences, as 45% of internet users aged 25-34 listen to podcasts worldwide. This document provides a checklist for marketers to effectively promote their brand's podcast content. It recommends publishing podcasts consistently, such as monthly or quarterly, and ensuring topics are relevant in audio format. The checklist also suggests investing in quality recording equipment, editing podcasts, and promoting episodes through blogs, social media, newsletters and to sales teams.
Podcasts are a popular way for marketers to interact with audiences, as 45% of internet users aged 25-34 listen to podcasts worldwide. This document provides a checklist for marketers to effectively promote their brand's podcast content. It recommends publishing podcasts consistently, such as monthly or quarterly, and ensuring topics are relevant in audio format. The checklist also suggests investing in quality recording equipment, editing podcasts, and promoting episodes through blogs, social media, newsletters and to sales teams.
Podcasts are listened to by 45 per cent of internet users aged 25-34
worldwide1. This strong adoption means podcasts are becoming a popular way for marketers to interact with audiences. If you already manage a CHECKLIST podcast, consider using it to support your content strategy. for Content Promotion
Step One Topic
Make sure you're posting consistently. Try monthly or quarterly for 20-30 minutes. When discussing brand content, an ebook for example, Remember it should feel natural to the listener. Tailor the ebook topic to be relevant in an audio format. Suggestions: 64% of podcast listeners are tuning Consider a guest speaker in from a mobile device. Your Tie into a current event in the news or your industry audience is on the go, so avoid rattling complicated metrics2. Once your theme is clear, develop an outline of the topic. Keep the outline loose instead of scripting each word to avoid sounding stiff.
Link to your content asset in the show notes.
Step Two Recording
Consider investing in a quality USB microphone. This is a no-frills way to significantly enhance the quality of your voice over a headphone microphone. Test your equipment and record in a quiet space. When speaking, do vary your pitch so that you don't sound monotone and don't talk too fast. Editing software is another important component. A couple of free options include Garageband and Audacity. Podcast CHECKLIST
Step Three Promotion & Subscribers
Treat the episode to some extra attention in your blog.
Mention the podcast on social channels.
Include a link in customer newsletters.
Distribute the episode to your sales team and encourage
them to share with customers.
1 GlobalWebIndex, October 28, 2016
2“Podcast StatPack: Who’s Listening? How Much are they Listening? What Are they Listening to?”, eMarketer, October 2016
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