Webinar Webinars are a B2B staple tactic.

They can extend the shelf life of content,

spur conversation and create buzz. But they are a lot of work to produce.
CHECKLIST Here’s how to get the most out of your next webinar.
for Content Promotion

Pre-Webinar Speaker Content

Have a speaker who is knowledgeable. Consider
employees, customers and thought leaders.
Create slides to support the discussion so your
audience can refer to them after the event.
Slides should be engaging. Incorporate charts, graphs,
infographics and photos. Avoid stale stock photography.

Bullet points and lists are acceptable – but not on every slide.

Use PowerPoint animation and transitions only if your

webinar platform supports it.
If you plan to live-tweet the event, include an event
hashtag in the footer of each slide.
Include social handles of the speakers and for your
brand. This can be added to the slides at the beginning, Vary the visual
in footers, and repeated at the end.
content
If you are filming the speaker, be aware that not all
geographies will have the bandwidth to see.
It can be distracting when it doesn’t work.

Keep video clips short.

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9 3

Pre-Webinar Set-Up 6

Optimum Webinar Times

The best time of the day for a webinar will vary by United States 11am-2pm
geography. Don’t assume international audiences Lunch Crowd

follow the same 9-to-5 practice as the United States.1 Europe 8am-11am
Brunch Crowd
Australia 11am
Late morning coffee
Asia 2pm-4pm
Late afternoon to
accomodate time difference
 Webinar
Follow landing page best practices on your registration CHECKLIST
page. Your page must have:
Event Title
Description - what value will the audience get by attending
Date and time
Registration form
Speaker bio and headshot

Develop an automatic email campaign to make sure

attendees are supported:
Handy Tip
Practice with a Dry Run
Invitation 1: Two weeks prior
one week prior. Do not skip
Invitation 2: One week prior (scrub registrants from previous week) this step! You’ll uncover
Registration Confirmation (to attendees) weaknesses in your script
Registrant Reminder: Day of event (to attendees) or typos in your slides.
Webinar Follow Up: Thanks for joining (to attendees)
Webinar Follow Up: Sorry we missed you (to no-shows)

Pre-Webinar Promotion to Drive Attendance

Promote across paid and organic media. Consider:
email, search, social (LinkedIn, Facebook, Instagram
and Twitter) and blogs.
If you have a guest speaker, ask him/her to share the
registration link on their social channels and blog.

During live Webinar

Find a quiet place.

Use a wired connection.

Dial in an hour before the event so that you have time

to address any technical issues. Ask guest speakers to
dial in 30-minutes in advance.

Stay on mute until the scheduled start time, but if

people join early, turn off mute with status updates.
(“Thanks for joining. We’ll be starting in 5 minutes.”)
 Webinar
Show respect to your audience and start on time. CHECKLIST

Let audiences know if the event will be recorded.

Let audiences know how to submit questions and leave

enough time to answer the most frequent ones at the end.
Assign roles and responsibilities. It does make the event
smoother if you can divide tasks among at least two people.
Responsibilities include:
Presenting
Managing audience questions about the content Handy Tip
coming from a Q&A feed
Managing audience technical questions Speak slowly and
avoid using too
Live-tweeting the webinar
many acronyms
Pause between slides for 2-5 seconds in case of display delays.

After the Webinar

Post recording on YouTube.

Post deck on SlideShare.

Update the registration page so it includes the

webinar recording.
Recap blog post - consider answering audience
questions that you didn't have time to cover live.

Share the recording through social channels.

Survey the attendees for feedback to improve your next webinar.

1“ The Best Time for a Webinar ,” Omar Zenhom, WebinarNinja

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