A Report on Mayos Instant Noodles

(HSNPL)

SUBMITTED BY:

Passang Bhote

SUBMITTED TO:

Birat Prasad Shrestha

at the

Ace Institute of Management

Pokhara University

SUBMITTED ON:

13thth feb, 2020

 Acknowledgement

I would like to express my deepest appreciation to all those who provided me the possibility to
complete this report. A special gratitude I give to our instructor Mr. “Birat Prasad Shrestha”
whose contribution in stimulating suggestions and encouragement, specially in writing this
report. Special thanks goes to my colleagues in completing this report and helped me out with
their abilities and finally I would like to thank Ace Institute of Management whose direct and
indirect support was considered most in submitting this report.
Introduction

Himalayan Snax & Noodles Private Limited (HSNPL) was established in October 2000 in
technical collaboration with THAI PRESIDENTS FOODS Plc. of Thailand – providing
manufacturing technology expertise to HSNPL. The founding objective was to produce instant
noodles under the “Mayos” brand. The Company’s first Head Office was located at Kathmandu,
while the first factory was inaugurated at Banepa, Kavrepalanchowk District – 30 km east from
Kathmandu city. The plant is furnished with state-of-the-art Japanese machinery. HSNPL has
plans for expansion of its production facility. As an expansion plan, a second production plant
has been installed in the year 2008 at Kamhariya VDC, Rupandehi District – 11 km west from
Bhairahawa city. Bhairahawa city is well-known as the gateway to the birth place of Lord
Buddha, the Lumbini Zone.

HSNPL has been manufacturing various brands of instant noodles, i.e., Mayos, Mayos Shangri-
la, Shaka Laka Boom, Ru-Chee, Lekali, J-mee, Hurray, Doharee, Jhilke and Humpty Dumpty.
HSNPL understands the need of our valued consumers and converts them into reality.

In a short period of time, the company achieved a leading market share in Nepal and is ever
growing.

As it’s name suggests, HSNPL also produces various snacks. HSPNL’s extruded snacks like
Cheese Ball, Puff, Rings, etc. and fried snacks are very popular among the consumers.

Instant noodles are a noodle dish, sold in a dried and precooked noodle block, with flavoring
powder and/or seasoning oil. The flavoring is usually in a separate packet, although in the case
of cup noodles, the flavoring is often loose in the cup. Some instant noodle products are seal
packed; these can be reheated or eaten straight from the packet/container. Dried noodle blocks
are designed to be cooked or soaked in boiling water before eating, but can be consumed dry.

According to Rabindra Man Shrestha the CEO of HSNPL, they are the leaders and they
command around 40 percent of the market share. They are at the top if they put all our brands
together-Mayos, Ruchi, Hurray, Lekali and Shakalaka Boom. You have to go for the niche
market with segments like price and taste among others. In a short period of time, the company
has been able to achieve a leading market share in Nepal.

In addition, the achievement of national and international certifications, i.e. Nepal Standard (NS
138), ISO 9001:2000, SFA membership has created the highest confidence in our products.

HSNPL plans for diversifying into production of other snack items in future. Manufacturing of
Cheese Balls under the brand name of Mayos Munchy have already been introduced to the
market and still some other plans are under progress.

HSNPL vision is to be the best packaged Food Company serving International Standard Products
for the utmost satisfaction of its valued consumers.

HSNPL mission is that Our Company focuses on improving the best product quality, safety of
foods consumption, as well as having environmental concerns.

Quality Policy

•  HSNPL is committed to produce high quality wholesome products that meet the customer's
expectation.

  Each individual at every level will be quality conscious and responsible for product's quality.
Segment targeted

Mayos noodles specially focuses on the rural market and have re-introduces with new flavors
and packaging design. It targets the mass of all age group from children to old age. It is
affordable in price and easy on go. It can be consumed by any income level people as it is much
more affordable as compared to others. Mayos attracts the rural people because its tactics is to
have less competetion. It targets the household people, officials, field workers, street walkers,
children as a lunch or as the way of reducing hunger

Positioning, Value Proposition

Mayos, with its different flavors will compete with 2pm noodles, current, wai wai, and other
foreign noodles. The USP of the product will be attractive packaging, varation in flavors and
affordability. Since, its availability is very high in the rural area than in the urban arera. The
people of rural arera prefer more mayos than other noodles. Mayos also offers the cupon inside
the package of noodles. Where cash price is included in the cupon. The amount of magnesium is
all very less in mayos noodles which let us to encounter that the mayos noodles are very much
concerned about the health of the customers.

Marketing mix of 4P’s

Product
Mayos Instant Noodles is the first flagship brand of Himalayan Snack & Noodles introduced in
the market on 20th October. It weights 75gms. Mayos is a premium product, available in
Nepalese Instant Noodles market, prepared using superior quality ingredients under the
international standard production system using latest and advanced state of the art plant.

Mayos is one of the highest selling brands in the Nepalese market having 17% of the total market
share in brown noodles segment. It is available in 75 grams pack in both chicken and vegetable
flavors with nutritional value per pack are 363 calorie and 347.6 calorie respectively.

Pricing

Mayos is priced at Nrs. 15 per packet and Nrs. 545 for box which contains 30 packets. Which is
decent price for the noodles and economic as compared to other noodles in the present market.
Since, Mayos mostly target the rural customers however, it is seen in some department stores in
the urban areas. Customers feel much more cheaper than other fancy noodles avaiolable in the
market.

Promotion

For promotion of Mayos, the company has launched a campaign “Full Meal” to have a break
from the regualr meal ie: Rice, Daal, Vegetable, pickle etc. In this promotion activities they
opened a stall and served the customers a cooked noodles as a meal in the price of the regular
normal noodles. After the ups and downs in the mayos noodles the company reintroduced the
mayos noodles with varation in the flavors and started a promotion with a tag line “Zero MSG”
which was very competable withe leading noodles “wai wai”.
 Promotion campaign for Mayos.

Placement and Distribution

Mayos instant noodles is available in all the retail and wholesale shops of Nepal. However, it is
excessivley available in the rural areas. The HSNPL has extended dealerships and promises to make it
availabe in all over Nepal real soon.