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ECON13B Managerial Economics
ECON13B Managerial Economics
ECON13B Managerial Economics
Cavite Campus
College of Business Administration
Effective First Semester, AY 2018-2019
SYLLAB U S
Educational Philosophy
Lyceum of the Philippines University (LPU), an institution of higher learning, inspired by the ideals of Philippine
President Jose P. Laurel is committed to the advancement of his philosophy and values: Veritas et Fortitudo (Truth and
fortitude) and Pro Deo et Patria (for God and Country)
Vision
An internationally accredited university dedicated to innovation and excellence in the service of God and Country.
Mission
Lyceum of the Philippines University, espousing the ideals of Jose P. Laurel is committed to the following mission:
1. Advance and preserve knowledge by undertaking research and disseminating and utilizing results – RESEARCH
2. Provide equitable access to learning through relevant, innovative, industry-based and environment-conscious
programs and services in the context of nationalism and internationalism – INSTRUCTION and QUALITY
3. Provide necessary knowledge and skills to meet entrepreneurial development and the managerial requirements of the
industry – INSTRUCTION
4. Establish local and international linkages that will be the source of learning and growth of the members of the
academic community – INSTRUCTIONAL AND DEVELOPMENT
5. Support a sustainable community extension program and be a catalyst for social transformation and custodian of
Filipino culture and heritage – COMMUNITY EXTENSION
6. Build a community of God-centered, nationalistic, environment conscious and globally competitive professionals
with wholesome values and attitude – PROFESSIONALISM AND VALUES
Core Values
L – Love of God J - Justice
P – Professional Integrity N – Nationalism P - Perseverance
U – Unity L - Leadership
College Vision
To be recognized as the center of excellence in Accountancy, Business Administration, Custom Administration and
Real Estate Management that developed responsible business leaders and nurtures entrepreneurial attitudes, skills and
competencies.
College Mission
Commitment towards the formation of competent, socially oriented, spiritually integrated and globally competitive
business professionals through
1. Continuous discovery of new knowledge by undertaking relevant researches
2. Innovative teaching strategies
3. Involvement in community outreach and services
4. Development of positive attitudes and ethical values.
College Objectives
Today’s business leaders seek employees who have both the knowledge and experience necessary to make
immediate and significant contribution the workplace. The academic programs of the College of Business Administration is
designed to meet this demand by
1. Inculcating in the students the social, moral, spiritual and ethical values,
2. Providing the necessary knowledge and skills to meet entrepreneurial requirements
3. Developing the students to become globally competitive graduates who possess the necessary skills in
communication and leadership and information technology
4. Training the students to become creative and analytical thinkers
Course Description:
Managerial Economics is concerned with the application of economic principles and methodologies to key
management decisions within organizations. It provides principles to foster the goals of the organization, as well as better
understanding of the external business environment in which an organization operates.
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Course Outline
Introduction to the Course Relate the VMO of LPU- CBA to the course.
•Introduction of oneself
•Review of University and College VMO as applied to the Inform the students on the rules and regulations, expec-
course tations and course requirements.
•Overview of the course
•Discussion of requirements and class policies Internalize the mission and vision of the university.
•Expectations setting
•Research principles For the students to be familiar with the principles and
•Community Service basic applications of research.
•Core values of the university.
To introduce to the students the concepts of community
service.
CORPORATE PLANNING AND ECONOMICS Examine the role played by the managerial economics
Components of strategic planning in the increasingly popular process of corporate
Long range planning planning.
PROFIT MAXIMIZATION Identify how planning pervades all the functional areas
Profit of business.
Marginalism
Examine profit maximization fundamentals
ECONOMICS OF FINANCE Relate the concept of value and income in finance and
Theoretical framework economics.
Risk and Imperfect market
Assess the ability of their assets using inflation.
SUBTOTAL HOURS
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DECISIONS UNDER UNCERTAINTY Distinguish between risk and uncertainties.
Decision strategies
Decision Tree Describe how a decision tree can be used in making
Minimax decisions
FINAL EXAMINATION Assess the learning of students during the final period.
Course Requirements:
1. Creative Academic Performance
1.1 Attendance
1.2 Recitation
1.3 Quizzes
1.4 Seat works, Assignment, Class participation
1.5 Project/Research
2. Major Examinations
2.1 Preliminary Examinations
2.2 Midterm Examinations
2.3 Final Examinations
Computation of Grades:
G1 = 40% PE + 60% CAP1
G2 = 40% ME + 60% CAP2
G3 = 40% FE + 60% CAP3
FG = G1 + G2 + G3
3
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