 Sachindra Kumar

e-Mail:sachindra.iim@gmail.com
Virtual: sachin9553 (Skype)
Voice: +91 7982057271 / 9310268440 (alt.)

I Love Data Driven Marketing to Accelerate Sales Engine in terms of Leads ‘coz ONLY ROI MATTERS!!

Proud Moments:
 MBA from Indian Institute of Management, IIM Kashipur (2017-19) (A+ in Major Marketing Subjects)
 Got 3rd in National Level Technical Paper Presentation in 2010 (On Android)
 Got 1st among 114 B+ College in Digital Campaign Design for Thailand Tourism (Organized by
DBE, April, 2018)
 Grabbed ~16L Revenue (16.77% ROAS) on investment of 90K for E-Commerce Firm in Delhi NCR
(World Trade Merchandiser) 2017
 Delivered 12 Hours of successful Training (Cognizant Team for Google New Product) 2015
 Trained over 850+ Corporate/Students (For Company/Colleges) with Avg. feedback of 9.1/10
(Google Ads/ Google Analytics/ Google Digital Sales Certified, Inbound Certified, Drip Marketer)
Passionate in TTL, BTL & ATL & worked for B2B (51%), B2C(38%), 11% others.
Startup Experience: Yes (40%)

 For Kockpit Analytics- Topped Google Search for CEO CFO Business Analytics Tools & Won Best
Marketing Plan & Execution Team in North India Region. (17Customers New in 1Yr,Deal 1.36Cr)
 For Ql’a Delhi Based (A European Restaurant/Corporate Event Place)
Earned Avg. 3 Cr. /Yr revenue with Audience engagement via SM Platform & e-Mail Marketing
CHECK->>> G-Drive Work: https://drive.google.com/open?id=1 Hv7TRaxLMVB497tQpHSpNKL7c3bHH2

Companies I happily  worked with: (~63 Months/5.2 Yrs. Exp.) “Now days Active as a Consultant”
Firm Name From-To Designation Nature of Duties Full time/ part time

Magicbricks (TOI) July 2019 July 2019 Audited All Digital Marketing 7 Days(Consultant)

KLR Group of August2017- DM Handling overall Digital Consultant

Institution Till today Consultant/Advisor Marketing
Oct2017-Till Sr. Digital Marketing Auditing Digital Marketing & Consultant
Info Castel Pvt. Ltd Today Manager/Consultant Planning
Search Result Media March 2017- Sr. Digital Marketing Client Management (Paid Contract (5
(Canada based Firm) Nov2017 Manager Campaign Auditor & Planner) Hours/Day)

Team Computers P Ltd Oct2015- Digital Marketing Heading Digital Marketing Full Time
Oct2016 Manager Team (Planning & Execution)
Icon Resources Aug2014- Digital Marketing Planning and Execution and Full Time
(Singapore) Sept2015 Specialist post Analysis

Nov2012- Assistant Digital DM Trainer and Company Full Time

MWPL/ApexTGI July2014 Marketing Manager Digital Marketing
(Others) May2017- Digital Consultant Planning FB and PLA Google Consultant
World Trade Merchandiser August2017/Oct2 Campaign for e-commerce business
Pvt Ltd/ShopsYour 017-Till Today
Also, active as Marketing Admission Consultant for 7+ Private ITIs in Bihar
“Love doing Revitalization & Reinforcement of Product & Services with the help of different marketing Mantras”

IIM Kashipur, Sachindra Kumar  Profile

 Love for:

Expertise I have:

My achievements in last few Years:

 Generated Lead for Sales Team with ROI of 390% via Google AdWords and Facebook for UK
firm SRM (Search Results Media)
 From Scratch, Planned Digital Budget for ~ $18K/Month (~90Lakhs) into different digital
platforms i.e. Google, FB, LinkedIn, SMS, WhatsApp, Twitter, e- Marketing, freelancing.
 Helped in increasing Footfall for Product/Services Launch Event by targeting interested
Audiences for Microsoft, Dell, Samsung, Lenovo, Apple, Tableau, Qlik, IBM Cognos and for more
brands
 Trained over 850+ Corporate/Students (For Company/Colleges) with Avg. feedback of 9.1/10
(Impact of Digital Marketing in Tradition Marketing, designing, Lead Generation and planning
over all successful Marketing Plan within Limited Budget to get Max. ROI)
 Expert in Handling Big Marketing Budget efficiently to enhance return
 Earned Mature1300+ Admission Leads via Digital Marketing, email marketing for Govt.
approved ITI colleges in Bihar
 Worked on Automation & tools (HubSpot, Google Analytics, Adwords, CrazyEgg, Hotjar others)

Geography I worked for: PAN India, Singapore, NJ, Toronto Area, and Moscow.

Acquired Bookish Knowledge: (Education)

 MBA from IIM Kashipur (Except this  )

 MCA from IMS Noida (71.33, YOP- 2012)
 BCA from NSHM Business School Kolkata (CGPA 7.49, YOP- 2009)
 12th BVV, CBSE (75.00, YOP- 2006), 10th DAV, CBSE (76.00, YOP- 2004)
What I frequently do to get Business Results & My Professional Areas of Expertise -

• Brand Auditing to know How my Plan working & how to work on –ve & lacking areas.
• Lead Generator via inorganic (e-Mailing, Ad Words, FB, Twitter etc)
• Behavioral & Programmatic Marketer, Inbound, Drip Marketing, ATL/BTL Marketing
• Event Promotion, Footfall enhancer (Products, Services, New Launch, Awareness Events)
• Content Blaster n Sync Marketing, Landing Page Expert, Creative Content Planner
• Search Engine & Email Marketing Nerd, Branding (Online/Offline), Digital Advertising (Video, Text, gifs)
• Video Production and Editing (Know the Tools) & Believer of “Market Research & Analytics”
• Corporate Trainer and Consultant (Trained 850+ Corporate & Graduates )
• Digital Advertising Platforms (Facebook Advertising, Google, LinkedIn Ads IG)

My Fun time with Firm includes:

Content Strategy - Leading the creative team and working with internal/external freelancers to execute
design and content elements for Social Media Marketing, Email Marketing, Digital Advertising, Blogging,
Branding, and PR.

Social Media Marketing - Executing the social media strategy and roadmap for multiple clients and
team according to the project requirements across multiple touch points like Facebook, LinkedIn,
Twitter, Instagram etc.

Project Management – POC between the creative team & clients. Includes writing briefs, ideating with
the design team, creating compelling stories, and running campaigns multiple channels, working closely
with the SEO team to understand and report, content strategy for multiple clients, measuring, reporting.

Content and Creative Strategy - Right from planning, designing, and deployment, takes care of
managing the stakeholders' requirements and getting the final outputs ready.

Branding - Responsible for defining the identity of the brand in Digital World

New Company Website – Act as Key member in finalizing all the funnels for the new website

Sales Campaigns - Starting from ideating, coming up with creative concepts to increase the number of
registrations for that particular day, my responsibilities also include increasing the landing page
conversion rate.

Copywriting - Writing, editing and reviewing multiple Ad copies, Blogs, Landing Page Content, Marketing
and Sales Emails, Subject lines, Website content, Presentation content etc

++ Not Limited to above. Visit LinkedIn Profile

IIM Kashipur, Sachindra Kumar  Profile