ANGELA SEREDNICKI

Contact: ​angelaserednicki@gmail.com
Portfolio: ​angelaserednicki.strikingly.com​ | LinkedIn: ​linkedin.com/in/aserednicki

CONTENT CREATION | DIGITAL MARKETING

Creative and collaborative professional with 7+ years of experience as a writer, editor, and digital media marketing
coordinator. Pitches, develops, and publishes high quality storytelling across various mediums and optimizes content for
maximum reach for online and social media audiences. Collaborates on editorial teams both as a colleague and in
leadership positions to ensure fast, accurate, and compelling content production for email audiences.

● Email Marketing
● Trend Analysis
● Brand Development
● WordPress CMS Management
CORE COMPETENCIES
● Writing Expertise
● Journalistic Judgement
● Editorial Content Creation
● Adobe Creative Suite
● Marketing & Communications
● SEO Optimization
● Social Media Outreach
● Google Analytics Certified

CAREER SYNOPSIS
Travel Content Specialist (Product Development Analyst) ​ | Kensington Tours Nov. 2019 – Apr. 2020

Overview: ​Produced internal/external communication materials according to brand guidelines and feedback from the
product director. Wrote content for Latin America, Asia Pacific and North America as it appears in itineraries and the
brand’s in-house booking tool. Directly responsible for the itinerary management process; from research and pricing to
updating live itineraries on the Kensington Tours’ website. Role was eliminated due to Covid-19’s impact on the travel
industry.

Editor-In-Chief​ | The Dialog, George Brown College Student Association Jan. 2019 – Apr. 2019

Overview: Managed team of student reporters to produce captivating content for the college audience, monitoring
schedules and meeting deadlines for timely newspaper publication. Increased e-newsletter open and click-through rate
by 50% in six weeks, analyzing past trends and prioritizing top-performing stories to establish student newspaper voice
and content personality.

Social Media Coordinator​ | Pinch Social Oct. 2018 – Jan. 2019

Overview: Executed creative social media, marketing, and communications campaigns, offering administrative support
for clients and assisting with marketing and ticket sales for Social Media Week Toronto as part of co-op for Digital Media
Marketing postgraduate program.

Marketing & Comms. Coordinator (Contract)​ | Legal Innovation Zone at Ryerson University Oct. 2017 – Mar. 2018

Overview: Collaborated with the director to design and deploy all corporate communications and marketing for Legal
Innovation Zone (LIZ). Oversaw content on all social media accounts and developed graphic design materials, managing
website by writing and uploading blog content. Planned and managed marketing events, reaching audiences for ticket
sales using MailChimp while coordinating events day-of.

Assistant Digital Editor​ | Best Health Magazine, Reader’s Digest Canada Sep. 2016 – Sep. 2017

Overview: Pitched, wrote, and produced top-performing health, nutrition, beauty, style, and fitness content, producing
and publishing up to 6 stories daily. Optimizing content for online using SEO keywords while representing Best Health
brand at industry events. Quickly moved from intern to editor through demonstrated ability to produce well-developed
and clickable content.
ANGELA SEREDNICKI ​angelaserednicki@gmail.com

Selected Accomplishments:

✔ Pitched and wrote articles that were picked up for syndication with MSN News.
✔ Prepared and led interviews with celebrities such as Grammy-Award-winning artist Alessia Cara, celebrity chef Chuck
Hughes, actress Sarah Rafferty, environmental activist David Suzuki, and various Canadian Olympic gold medalists.

EARLIER NOTEWORTHY EXPERIENCE

Marketing Assistant​ | Leonardo Worldwide Corporation Jan. 2016 – Apr. 2016
Editor​ | The Ryersonian Oct. 2015 – Dec. 2015
Editorial Intern​ | Today’s Parent Sep. 2015 – Oct. 2015
Travel Blogger​ | College Tourist Jul. 2015 – Oct. 2015
Media Relations Assistant ​| DMZ Jan. 2013 – Dec. 2013
Online Editorial Intern​ | Weddingbells.ca May 2013 – Aug. 2013

AREAS OF EXPERTISE
▪ Website & Social Media Maintenance: O​ ptimizes written content for social media and website deployment,
designing and implementing SEO-focused content packaging. Schedules publication on HootSuite, live tweets events,
and produces Instagram content to maximize online content engagement.
▪ Writing & Content Development:​ ​Establishes understanding of audiences to pitch relevant and engaging story ideas,
using SEO keywords and trends to produce clickable content. Conducts research and leads interviews to produce
accurate and in-depth articles and blog posts while taking editorial direction and managing multiple deadlines.
▪ Engagement Monitoring: ​Tracks article engagement online, analyzing past successes and current trends to enhance
story performance and build knowledge of optimal publication practices.
▪ Editorial Leadership:​ ​Manages reporter teams to direct editorial direction of publication, assuming accountability
over all journalistic practices. Edits copy to ensure clean and concise content while maintaining unique publication
voice, tone, and brand. Collaborated with editorial teams to strategize content production across various platforms.
▪ Marketing Strategies:​ ​Researches and deploys marketing strategies for individual issues of publications,
collaborating with marketing teams to determine most effective strategies for email newsletters and social media.
▪ Relationship Development:​ Collaborates with editorial and marketing teams for smooth flow of information during
the production process while learning from industry professionals in internships. Maintains key relationships with
editors, brands, and colleagues to stay abreast of fast-moving trends in changing industry.
​EDUCATION

Digital Media Marketing Certificate​ | George Brown College Spring 2019

Bachelor of Journalism​ | Ryerson University Spring 2016
Multimedia Journalism & World Politics​ | Danish School of Media and Journalism Winter 2015