DPP B2(d)

Kolej Kemahiran Tinggi MARA

Kemaman

ASSIGNMENT SHEET

PROGRAMME ALL PROGRAMME

SESSION JAN – JUNE 2020 SEMESTER : 4

CODE/COURSE DUB 40022 START-UP ENTERPRISE SHEET NO : AS 2

LECTURER MR MOHD ASRI BIN MOHD AZHAR WEEK : 14

Unit 4 : Business Plan

TOPIC
Unit 5 : Financial Planning

4.1 Defining a Business Plan

4.2 Components of Business Plan
SUB-TOPIC
5.1 Defining Financial Plan
5.2 Components of Financial Planning

At the end of the lesson, student should be able to:

LEARNING
1. Develop comprehensive business plan.
OUTCOME
2. Analyse the potential of the products or services to be suitable
with the demand of the market.

MARKING SCHEME Please refer to Buku Panduan Domain Afektif.

PLO 7
Syllabus: page 55 – 58
Rubric: page 43 – 44 & page 81 – 85
Marking: page 114 – 116 (individual marking scheme)

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TASK:
You are required to prepare and present a complete Business Plan of the business intended to be
operated. The concept of the business is “Start From Home”. You need to develop a business plan by
using your own house as the main outlet / premise. This individual assignment will need you to start
thinking and planning all the business processes from analyzing market trend, executing market survey and
developing comprehensive business plan. You may also develop this business plan on behalf of your future
family business.

TOPIC: BUSINESS PLAN

INTRODUCTION:

Businesses environments today are dynamic, complex and subject to continual change. In order to gain
and retain sustainable competitive advantage, achieve stated objectives and a range of efficiencies, an
entrepreneur must have a good business plan. A business plan is a detailed program or roadmap outlining
every conceivable aspect of entrepreneurs proposed business venture.

Evaluation of the Business Plan emphasize on these aspects:

1. Executive summary
 A one-page summary consists of the brief explanation about what this business plan is all
about. All the important elements should be included as attractive first impression for the
reader. Executive summary is important in order to provide complete overview of
forecasted business performances in future.
 Executive summary should include the main purpose of business plan, business
background, the main elements of administration plan, an overview of marketing strategies
and forecasted financial statement.

2. Purpose of preparing business plan

 This section justifies the purpose of preparing the business plan and also the stakeholders
involved in this business plan.

3. Business profile
 Included the business background such as name of the business, address, contact number
(telephone and fax), form of business ownership (sole proprietorship, main business
activities, suggested date of commencement, business logo and its meaning.
 Background of owner. Personal particular included full name, identity card number,
permanent address, telephone number, date of birth, age, marital status, academic
qualification, courses attended, skills, present occupation and working experience. Vision
and mission of business plan.

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4. Organizational plan
 Organization structure. Number of staffs.
 Schedule of business hours.
 Allocation budget for salaries for staff.

5. Marketing plan
 Prepare all strategies for every 4Ps or 7Ps elements.
 Identify prospects’ characteristics.
 Identify competitors (Analysis of strengths and weaknesses of the competitors) if any.

6. Operational plan
 Justify business concept. (Kiosk, dropship, agent, own product)
 Flow chart of ordering system.
 Suppliers’ Profile

7. Financial plan
 Forecasted Cash Flow for one year (Sales, Purchases, Expenses)
 Pro Forma Profit & Loss Statement

8. Summary and attachment

 1 minute of Commercial Video on You Tube (provide link in simplified bit.ly)
 SSM Registration.

*IMPORTANT GUIDELINES

 Format : Microsoft Word Document

o Paper : A4
o Line spacing : 1.5
o Font : Arial
o Font size : 12

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PRESENTATION

IMPORTANT GUIDELINES

o Aids & Props : Prepare power-point presentation. Bring along suggested products.

Presentation Content :
 Purpose of business plan & business background.
 Marketing plan : target market & 4 P’s
 Financial plan : Cash Flow & Profit Loss Statement
 Summary

 Deadlines : The deadlines for all assignments will be strictly adhered to. Late submission shall not
be entertained.

 Please refer with your lecturer for consultation and presentation schedule.

Submission date for Business Plan: TBA

Presentation : TBA

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