Conclusion

As Renault is expanding its business in recent year through its subsidiary dasia and Samsung
Renault and Nissan implement each other in different markets. Renault design india, the first
vehicle design studio set up by foreign manufacturer in India was establish in Mumbai in
September 2008.

The main objective of the study is to study the various sales promotion activates carried out by
Renault India Pvt, Ltd and Renault provides various schemes in which it promotes sales.

Many customers agreed that sale promotional activates created immense awareness about brand.

At present the service quality is little bit low so its suggested to improve service quality to
attract more customers.

This effort for the innovation in sales promotion of Renault car will help the road shows, TV
Advertisement, Mouth publicity etc.

Give information on time to customers about sale promotional activates and also tell about new
launched car and new features used in car.

And other thing is provide some offers like Discount, Diwali offers, Free Gift like music system,
Accessories etc.

So to attract many customers Renault have to gives more schemes other promotional activates
like road show banners, hoarding sale promotion campaign etc to increase the sale of company.

My project is a key to open the door of greater comfort to the all segment.