KENICHI- BIG DATA & BUSINESS

INTELLIGENCE/BIG DATA
MARKETING
Introduction
This report present about the Li Books organization which mainly deals with the sell-in
form of all kind of the multiple books like in the field of the education, theme-based as
well as children boxes in a huge way. Along with it also deal in sell the multiple books
mainly associated with the two types of the languages into it like French-based as well
as Spanish based into the arena of the large part of London city. It makes up its process
of the sells book on the online mode which helps in attracting the high range of the
customer to use up its service. As a result, they conduct the online competition in the
form of writing up any story and provide the prize to the winner in the form of post their
content online. The view to increasing the sale it develops its content profile on the
social media platform which provides the customer or reader to attract them in a high
manner to invest it and read the content but the development of the large company
does not build the Li Book market in an effective way. For this, it helps to make the
process of big data in the field of marketing to compete with them by use of the tools
which they work under the rebuild process of the Li Book organization that attracts the
high customer on large bases. The proper recommendation in it under the umbrella of
the club and the program of loyalty which developed a good sense of merits in it.
Table of Contents
Introduction....................................................................................................................................2

Examination the rehearsal and tool in large organizations....................................................4

Exercise perform by the big Companies which suggest for Li Books...................................6

Web-based data investigation valuable for customers...........................................................8

Exploration of a data link with an online store of the organization......................................10

Loyalty Program Associated with Penguin Random House.................................................12

Commendation in the Li Books by applying the policy and fundraising......................................14

Conclusion....................................................................................................................................16

References...................................................................................................................................17

List of Figures
Figure 1: Penguin Random House.............................................................................................4
Figure 2: CRM illustration............................................................................................................6
Figure 3: Analysis of Tools Property..........................................................................................9
Figure 4: Metrics Formation in Marketing................................................................................11
Examination the rehearsal and tool in large organizations
The Penguin Random House is the largest organization under the selling of books as
well as a novel in the market of Brazil. In which it organized its business set up under
the city of the mountain area of the brazil in the year of 2013 by providing the motive of
the to provide the book sell service to more than the 250 companies which should be
directly connected with it in an online as well as offline mode. Along with the mission to
provide a good source of the information to the user which can use up its novel, books
as well as a journal of the organization. In which it provides the information in the form
of a good source of inspiration to youngster which developed the business criteria or
handle the decent sense of the building ideas under it. Along with it develop the service
by use of the effective contribution from each of the member of the organization from
the collected the information and sells the books online by handling the database
system under it effectively (penguinrandomhouse 2020). The logo associated with the
organization must be shown below as: -

Figure 1: Penguin Random House

(Source: Coindesk 2020)

It contains the practice regrading to increase the sales in the arena of the market by
providing the correct as well as high-quality information to its reader which applies in the
better development of the society. Some of the areas:-
1. New Market: - It proves as the challenge in the initial phase of the implementation
but termed as a game-changer in the later phase of the book sales.
2. Use of Tailor: - It includes the more advertise the set of knowledge among the
reader by generating awareness among the daily user which affect most of its
working.
3. Future goal: - It contains the buildup of the future graph by know up the current
condition under the scenario of the organization from each and every point of the
view.
4. Social Media: - It practices must be consumed by the large organization in terms of
the providing the benefit to the needed one by providing the good quality set of the
data in it which include the high set of the innovation of the things to increase the
overall book sales business in the global market of the City as the lane of the Online
Medium (Nolan & Dane 2018).

The tool which should be developed under the strategy of the big data into the analysis
the strategy of the global market related to the books must include the following orders
such as: -

1. Mixpanel: - It helps to check the behavior of the multiple customers which should be
directly connected to the organization to handle the reaction of the large readers in
the market in the collective bases. This helps to generate the future prospects of
them (Mahajan et al. 2019).
2. Skytree: - This should easily detect the reaction of the customer by the set of the
ML technique connect by the database in store the information of it. It must be the
most frequent and capture data in real-time.
3. Talend: - It cleans the unnecessary data store under the system by remove from the
book database to prevent to affect the other content connected with them in decent
approaches.
 Exercise perform by the big Companies which suggest for Li Books
The big companies which should be developed their business under the field of selling
the book to its valuable customer in the minimum amount of the time by cover the high
range of the customer in the large area of the region. In which it adopts a certain
measure which surely proves the gems in the organization development. Big companies
must utilize multiple tactics to develop a better set of organizations in the modern world.
In which it uses the following strategy like: -

1. Customer Relationship Management: - It should be the base in maintaining a good

relationship with the customer by know up the ideas of them in terms of the requirement
then implement in a strategic way that helps in generated the various set of better
leaders in the field of the marketing arena. It becomes more effective the strategy when
the planning should be conducted in the form of a group like a team that shares the idea
of the multiple regarding the book sell strategy. It includes all members from the
heading part to the junior as well as customer manner in a decent way (Abu Amuna et
al. 2017). The good amount of technology and globalized the network at all over the
organization by connecting the small and large companies together. The customer
relationship management must be shown as below: -

Figure 2: CRM illustration

(Source: entrepreneur 2017)

2. Value-Based Selling: - It is also the most famous technique under the big branding
organization of selling books in the market in which it gains knowledge about the
 business for business purposes. It connects the large no. of the firm in which the
salesperson can connect with each other to know about the process management in it
by know up the important question in it like nature, activity as well as scope associated
under it. It should analyze the deep set of knowledge in the field of selling the goods
and services handled by the customer in an effective manner. It also helps in knowing
about the outcome which should be set up by the goals as well as the mission in terms
of the long way and the short way.
3. Use of Motivation-opportunity-ability (MOA): - It helps in analyzing the reaction of
each set of the customer which must react in it by use of the sales and research market
person that should facilitate under the section of the marketing of the goods. The
opportunity which it must be provided to the other in sense of developing a good
research area by know up the capability of the organization under it. It mainly works at
the starting phase of the customer requirement knowing in a simple and decent way
(Terho et al 2017).

These all of the characters must be necessary to be implemented under the Li Book sell
organization to develop the effective selling of the multiple books in which design the
good set of the relationship build in know up the interest of it and generate the true facts
as well as figures based upon the relevant content in a systematic way. The maximum
use of the picture, as well as the image to attract the books of the children to get large
of them, must be involved to get attract from it. Along with it to maintain the good
relation the sale try to make the online marketing effective by using the VOA techniques
in which it designs the templates by use of the low cost and provide the competition of
the writer in a weekly bases to improve the large set of the online partner to get the
influence of it easily of its works. As well as the MOA framework help to protect the idea
of the customer match up the company policy and comes inside its rule of boundary
management which should not be exceeded from it.
Web-based data investigation valuable for customers
Web analytics is very important which helps to gain the knowledge of the work which
must be performed till data by the use of the graphical as well as visual manner. It helps
in understanding the principle of the business required in the selling of the book more
depth to evaluate each of the stages in a good manner. It mainly shares the cost in
each of the needed manners so that the profit value of the overall organization must be
increased by not develop the node of the loss under it. It should be used up the level
from the small companies to large multi-value distributed organizations. Initially, the
importance of the web analysis must be proposed as below: -

a. It helps in analyzing the data of the organization in term of the books selling by it in
an effective manner to know about the quality of the data which must be associated
with it along with the quantity of the data that must be generated over an economical
life cycle in its generation phase to the dispatch phases.
b. Other than it develops the good set of the relation with the online customer in form of
bringing the attractive web page by properly know about the response set in form of
conduct a beneficial survey in the life of the web analytics. It affects the large range
of the customer which must excite about exploring new things on the online mode.
c. It adapts the property set under the three tiers in which the first phase includes them
to know about the rate of the traffic in form of the outside source on the web page on
which the data set must be accessed. In the next level, it should know about the
level of the experience that must be connected with it to develop some set of values
in the new as well as the old set of the business. At last, it should be achieved in
good terms.

In which the tool must be followed up the critical diagram which should be illustrated as
follow: -
 Figure 3: Analysis of Tools Property

(Source: Hubspot 2020)

The tool which should be used up by the big book organization mainly includes the
analysis of the data set in it contain the following ones like: -

1. Google Analytics: - It is the most tool in the current situation of the market which
should deal with the selling of the good in the high number of the online site into the
various part of London. It generates the data in the form of the statics measurement
which develops the data under the node of the graphical section to cover their rate of
chances in it.
2. Yahoo Analytics: - The other most important tools under the arena of the market
includes the which is more advance of the previous one in term of access the real-
time data in the system. Along with the nature of free to use and implement under
the current system made up it's better to understand the logic in the generation of
the value set of the data.
3. Crazy Egg: - It is similar to the above two tools but it helps in tracking the visitor
which they performed on the online mode in form of the login to logout activity by
including the concept of the booking as well as generate the good set of the
competition on the online site in form of the writer as well as play with the code and
virtual cash that must be associated with the online read the book in form of the set
of samples used up by it (Itani et al. 2017).
Exploration of a data link with an online store of the organization
The data which is highly stored in the online medium can be fixed up in the set of the
tables in form of the rows as well as a column by depicting the set of the constraint
value under it. In which the data must be store is free from the data redundancy and the
data is protected from the outsider which views the information from the outside media
in a large set of manner. It is used as an umbrella property in the field of handle the
large amount of the transaction associated with the organization more easy way. Under
which the data visibility is so much high as compare to the traditional one in the set of
the business marketing which handles the set of the large query by the online readers in
term of face any problem by it which must be resolved on the online mode as soon as
possible by them and to assurance about the decent feature of the functionality into it.

It should be effective handle by use of the metric set included under it which is defined
as the matter that clearly helps in quantify the data in a good form and then it increases
the performance of the web site in a good manner. Its range should be clearly varied
from the high level in convert the data of the online collected under the graphical form to
depict the relation under it. It helps in analyzing the data on the multiple bases like the
weekly manner to collect the data so that it can be protected from it in the environment
of the marketing. Apart from that the monthly, as well as quarterly bases, are also used
which help to gather the high set of the data collected from the email mode as well as
cart system implemented under it.

The software metrics help to play a good role by knowing the development of the books
in the field of the sells book in the multiple readers based on their respective interests. It
aids in better control over the development of the organization in the form of the online
activity by knowing about the use of an effective set of resources must be used as per
need of them. In which the productivity metrics must be consumed which contain the
parameter like the cost, size as well as the quality of the books which must be
developed under the books selling organization. In including the analysis of the report
that must be classified as performance report in which it contains the growth rate of the
organization which conducts by use of the marketing tools on the multiple based to gain
the response value and knowledge about the overall sales of the bookselling company
in the large part of the country in an effective way. In an initial manner, it searches the
relative content by use of the PICO mechanism which evaluated as the population
which knows about the role of the individual member under the premises of the
organization of the book in a better strategy (Dias Canedo et al. 2019). Then it develops
the good set of intervention by knowing about the tool especially associated with the
organization and provide the good comparison in them which depict the position of the
sales done in a quarter of the year as the respective outcome must be associated with it
that measure the quality of the data which refer some set of selling the book into the
reader's zone in a sorted manner by ignoring the stone of hindrance under it. The set of
metrics should be displayed below as: -

Figure 4: Metrics Formation in Marketing

(Source: Hootsuite 2020)

Loyalty Program Associated with Penguin Random House
The loyalty program which should be associate herein with the context of the Penguin
Random House provides the same benefits to its regular set of readers which mostly
used up its online website as a medium to purchase the book and read them in the high
amount of the manner. In which it says that the PRH must provide the loyalty rewards
points which should be provided to the user that help them to read the free set of the
book of their own choice by consumption of these rewards. It should be varied from one
organization to the other in the form of the buy the books from multiple sources like
online in the form of the electronic media as well as printed bases. Apart from that it
also purchases from the offline mode by use of the retail which should be situated under
the main market of the city to access largely by the non-trivial customer in the huge
amount. The analysis by the top director should predict that it help in develop better one
to one relationship with the customer by knowing a large set of the choice by data
trapped method. It also helps in increasing the overall sale of the organization which
seen that the overall use of the website should be increased by the double manner in
comparison to the traditional one. It affects customer growth which should be adopted
by the big organization which sells books generally in various parts of the city. It should
be included that the reader in the purchase of the 12 books in dozen part help in gain to
a certain set of redeem code under it which must be set up to the length of the 12 digits
which implement during the purchase the good quality books from the reader on the
online manner. Along with the developed the better set of the dashboard on the online
manner to display the overall reading of the particular person (Publisherweekly 2019).

Along with the set of features which should bring the set of choose book organization
better in comparison with the other. In which it includes the good amount of the
researcher by the reader in developing the good quality of the book under the
organization premises as well as the knowledge which it should present under must be
clearly depicted in form of the pictures associated with it. It helps in providing a good
quality book set in a low amount compare to other books organization as well as the
resources should be consumed in also the low manner that implements by the proper
plan under it. The most important the storybooks provided by it should be a concise way
so that no one can face the problem by reading this and the background color is also
represented well. The activity follows the large font size which displayed font color
included in it. As well as a concept on which it develops the book should match up with
the real-time scenario apart from developing in the assumed world which is very hard to
detect in the starting age of the children (Wamariya, C., & Weil 2018).
Commendation in the Li Books by applying the policy and fundraising
The commendation which should be proposed to the Li Book that must be a well-known
organization in sells the books in multiple fields like education, children as well as
language books must adopt the policy regarding the loyalty one program in comparison
with the club based program. It surely proves the benefit to the organization which must
be used up of it. In the loyalty program, the reader enjoys some set of the perks in form
of the reward which it should be collected from the online mode which produces their
daily set of the ranks among the level of other reader access the same Li Book
organization site. It should be divided under the set of ranks as well as the tier of the
individual city of London to promote the high amount of the customer should reach up
with it. The lots of the benefit which should be provided to the member that are partners
of the selling of the organization of the book in a term as: -

1. Largely engaged the customer: - It helps in attracting the high range of the
customer to access it due to the reward mechanism which provides benefits in terms
of reading the book as they want online by consumed those rewards on it.
2. Limited time policy: - The points or the rewards which should be generated include
some set of time limit after they should be expired. Therefore, it generates the race
among the reader to use it as soon as possible which increased the traffic level on
the site.
3. High Rate of Satisfaction: - The rewards programs help in develop a good level of
satisfaction by use of the books organization website in a huge manner for the
regular consumption of it and produce the result as they needed (antavo 2020).

The funding policy must be varied from one organization to the other in terms of the
member strength as well as the development level in it. The funding policy help to
strategy in a good sense of fund over the growth of the organization by select the
appropriate strategy which should help in the long term to the organization by build-up a
solid relationship with the customer engaged in it. They develop a good set of research
in the field of design the system at the uppermost level of selling the books under the
arena of the country. The fundraising is also important to cop up with the fund policy in
the situation of the worst situation faced by the organization in terms of large readers
negotiate the Li Book companies multiple books provided by it. It also saves from the
worse situation in providing the amount to the company regeneration process and again
should be set up on the wheels of the good sense of the economy of the country in the
multiple cities of it by regaining the confidence of the readers again in a decent manner
(azcentral 2019).
Conclusion
Hence, the report concludes about the Li Book that sells the books in the various part of
the city London by adapting the techniques of the sell-in form of the big data market is
utilized of the market place as well as talend which help in gain the customer analysis of
it which works into the sector of it. Along with the set of practices which should be
implemented like in term of the CRM, VOA, as well as MOA framework all of the three
together, better develop the organization by understanding the requirement and develop
them as per the needed of the customer interest in it. As well as analysis of the web
must be done to develop the service online effectively in form of the like of the
background color, provide easiness to understand the functionality as well as easily
book the favorite writer book on the online base without facing any kind of the hindrance
under it. The data which should be collected totally over the monthly bases should be
analysis by use of the big data tool in help to know about the maximum sell of the book
as well as customer response by using the set of the particular book in the daily context
of the reading and gain the required knowledge from it. The program related to the
penguin random house which is the largest seller of the book overall helps in them to
know about the loyalty phases done by it in good knowledge of the data set.
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