Current customers Starbucks Costa Coffee Café Coffee Day

What words would you

use to describe this
brand?

What problem does this

brand solve?

How well does the brand

solve this problem?

How does this brand

make you feel?

Would you recommend

this brand to your friends
and family?

What does the brand’s

logo make you think of?

How good is this brand’s

customer service?

How could this brand

improve customer
service?

Are you regular

customer? How frequently
do you visit an outlet?
Do you feel a sense of
community with other
customers and
employees?
Do you think you are
actively engaged with the
brand? If so, how?

Your good name, please? Location Age Gender Abhinav Verma

 Female PGDM – MSM
 Male TAPMI, Manipal
People in target
demographic who aren't Starbucks Costa Coffee Café Coffee Day
customers

Have you ever heard of

this brand?

Have you ever used this

brand?

What change should the

company do for you to
start vising its outlets?

What do you know about

this brand?

How would you describe

this brand to others?

What problem do you

think does this brand
would solve for you?

How does this brand

make you feel?

Your good name, please? Location Age Gender Abhinav Verma

 Female PGDM – MSM
 Male TAPMI, Manipal
Employees Starbucks Costa Coffee Café Coffee Day

How would you describe

your brand?

What is the brand’s

vision?

What problem does your

brand solve for
customers?

What is your company’s

brand promise?

How do you deliver on

your brand’s promise?

What keeps you from

delivering on that
promise?

What one thing would you

do to improve your brand?

What is the highlight

about your workday?

Your good name, please? Location Age Gender Abhinav Verma

 Female PGDM – MSM
 Male TAPMI, Manipal