Research Workshop: Survey and Experimental Research

IIM Kozhikode
Professor Anol Bhattacherjee, abhatt@usf.edu

Overview:

Survey research and experimental research are two of the dominant research methods currently
employed in quantitative research. This workshop will delve into these two research methods,
along with their benefits and challenges, and provide some illustrative exemplars of how to
design and conduct these types of research.

The format of the workshop will be a combination of lecture and discussions. Participants are
expected to come to the workshop having read the assigned readings and ready to discuss them.
Participants are also encouraged to explore if and how these methods can be used in their own
research and seek the professor’s guidance if needed.

Readings:

Survey Research (Morning Session):

Chapters 6, 7, 8, and 9 of the book Social Science Research: Principles, Methods, and Practices,
by Anol Bhattacherjee, Free download at http://scholarcommons.usf.edu/oa_textbooks/3/ (you
can read other chapters too, if you want).

Tsai, W., "Knowledge Transfer in Intraorganizational Networks: Effects of Network Position

and Absorptive Capacity on Business Unit Innovation and Performance," Academy of
Management Journal (44:5), 2001, 996-1004.

He, Z.L. and Wong, P.K., “Exploration vs. Exploitation: An Empirical Test of the Ambidexterity
Hypothesis,” Organization Science (15:4), 2004, 481-494.

Experimental Research (Afternoon Session):

Chapter 10 of Social Science Research: Principles, Methods, and Practices, by Anol

Bhattacherjee, Free download at http://scholarcommons.usf.edu/oa_textbooks/3/

Anderson, E.T. And Simester, D.I., “Effects of $9 Price Endings on Retail Sales,” Quantitative
Marketing and Economics (1), 2003, 93-110.

Gino F., Ayad, S., and Ariely, D., “Contagion and Differentiation in Unethical Behavior: The
Effect of One Bad Apple on the Barrel,” Psychological Science (20:3), 2009, 393-398.

Kern, M. C. and Chugh, D., “Bounded Ethicality: The Perils of Loss Framing,” Psychological
Science (20:3), 2009, 378-384.