Malabanan, John Michael M.

Parto, Zachiele D.

Peramo, Sharmaine M.

CE-5204

Narrative Report

Market Research aims to understand the reasons why consumers will buy your

product. It is one of the most important part of doing a business plan. We have decided to

do the market research in Paul and Harris cafe in Ibaan, Batangas.

Paul and Harris Cafe is one of the famous cafes in Poblacion, Ibaan, Batangas. It is

founded on December 23, 2019 by Mrs. Analyn Guerra-Caringal who is a nurse by

profession. It is the only cafe in the municipality that offers brewed coffee. We have

interviewed Mrs. Caringal regarding the business and why she decided to venture such

business. Considering Batangueño’s love for coffee, she wants them to taste brewed

coffee from high quality beans which made her pursue the business. Their target market

is people of all ages and their goal is to offer a place where people can relax and do

whatever they have to do while having coffee. They started the business with a large

capital, and she said that she can’t say that it is already successful because they are still

working on improving every aspect of the business, and that offering good service is

what they are after and not profit. One of their business strategies is giving it a name that

is already familiar with people. The cafe is named after Paul Harris, the founder of rotary.

They are the only cafe that offers brewed coffee the area so the only competitors that they

have are the few milk tea shops nearby. The barrier that they have encountered in the

business is the supply because they buy their products from Manila.

We have also interviewed the crews of the cafe. They said that the cafe is open from

7 AM to 11 PM.

We have also interviewed some of the customers of the cafe. First is the group of

three students who went to the cafe to study. They said that the cafe is the best place for

them to meet up and study because of the cafe’s relaxing and peaceful ambiance. They

live around the area which made it more convenient for them. Their favorite in the menu
are milk tea and frappe. According to the group of four people who came to the cafe after

Sunday mass, they are regular customers of the cafe and they first knew about the cafe

through word of mouth. What they love about the cafe is the ambiance the the quality

service it offers. Next, we interview a family who also came after the Sunday mass. They

live in Pasig and came to Ibaan for the mass. They saw the cafe while passing by, so they

decided to try it out. Their favorite in the menu is the tuna pesto. We have also

interviewed a couple who came to the cafe because they can’t meet up in Lipa due to

Buling Buling. The girl is a regular while it is the boy’s first time in the cafe. They knew

about the cafe because the girl’s dad is a friend of the owner. Their favorite in the menu

is butterscotch. According to one of the customers we have interviewed, she usually go to

the cafe for a business meeting or for her work because the cafe’s ambiance is peaceful

that made it the best place for business meetings. Her favorite in the menu is coffee.

Some of the customers we have interview said that the reason why they love the cafe are

the delicious foods and good service it offers. It is cozy place and it is open from 7 AM to

11 PM which makes it a perfect place for breakfast and late hangout. Most of the

customers said that they knew about through word of mouth, and through facebook.

You have to leave a good impression to your customers because as what we

observed, most of the customers knew about the cafe through word of mouth, so if you

leave a good impression, they would share about how good their experiences are in the

cafe to others which would attract more customers. Also, knowing your target market

well and the business opportunities and resources in your chosen market area is essential

in creating a good business plan.

DOCUMENTATION

Paul and Harris Cafe

Interview with the owner, crew and customers.