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  • Brand Resonance Pyramid PDF

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    sabarinath
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    The document outlines 4 stages of brand development with goals for each stage. Stage 1 is Identity, where the goal is broad brand awareness. Stage 2 is Meaning, where the goal is establishing points of parity and difference. Stage 3 is Response, aiming for positive and accessible reactions. Stage 4 is Relationship, with the ultimate goal of achieving intense, active loyalty through resonance with customers.

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    brand-resonance-pyramid.pdf

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    The document outlines 4 stages of brand development with goals for each stage. Stage 1 is Identity, where the goal is broad brand awareness. Stage 2 is Meaning, where the goal is establishing points of parity and difference. Stage 3 is Response, aiming for positive and accessible reactions. Stage 4 is Relationship, with the ultimate goal of achieving intense, active loyalty through resonance with customers.

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    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pdf or txt
    118 views1 page

    Brand Resonance Pyramid PDF

    Uploaded by

    sabarinath
    The document outlines 4 stages of brand development with goals for each stage. Stage 1 is Identity, where the goal is broad brand awareness. Stage 2 is Meaning, where the goal is establishing points of parity and difference. Stage 3 is Response, aiming for positive and accessible reactions. Stage 4 is Relationship, with the ultimate goal of achieving intense, active loyalty through resonance with customers.

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    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
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    of 1

    Stages of Brand Development Goal at Each Stage

    4. Relationship = What about you and us? Intense, active loyalty.


    Resonance

    3. Response = What about us? Judgments Feelings Positive, accessible reactions.

    2. Meaning = What are we? Performance Imagery Point of parity & difference.

    Deep, broad brand


    1. Identity = Who are we? Salience awareness.

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