This document discusses the relationship between market growth and market share. It presents four categories for products in an industry: Boston boy, which may be making a loss and sold off; dogs, which are sometimes kept for strategic reasons to block competitors; starts, which require investment to maintain a large market share in a growing market and have potential to become cows; and cows, which are profitable products that provide funds for business growth and can be "milked" for life.
This document discusses the relationship between market growth and market share. It presents four categories for products in an industry: Boston boy, which may be making a loss and sold off; dogs, which are sometimes kept for strategic reasons to block competitors; starts, which require investment to maintain a large market share in a growing market and have potential to become cows; and cows, which are profitable products that provide funds for business growth and can be "milked" for life.
This document discusses the relationship between market growth and market share. It presents four categories for products in an industry: Boston boy, which may be making a loss and sold off; dogs, which are sometimes kept for strategic reasons to block competitors; starts, which require investment to maintain a large market share in a growing market and have potential to become cows; and cows, which are profitable products that provide funds for business growth and can be "milked" for life.