Introduction

The number of subscribers with wireless access to the Internet through laptops,
personal digital assistants (PDAs), cellular phones, pagers, and other wireless devices
is rapidly increasing. In 1998, 1.2 million people had wireless web access. IDC
predicts that in 2003 the number of wireless Internet subscribers will be 40.4 million.
Because this market is growing at such a fast rate, content providers see an
opportunity to enter the market by forming partnerships with wireless carriers to
deliver data applications to wireless devices. In fact, companies solely dedicated to
this type of service are starting to appear. 

Analysts predict that e-commerce will be a key application for wireless Internet
access. Buying books, trading stocks, reserving hotel rooms and renting cars from
anywhere will be easy and consumers will demand these types of services. IDC states
that the wireless Internet transaction value in 1998 was $4.3 billion. This number is
expected to increase to $38 billion in 2003. IDC predicts that carriers will eventually
charge a flat monthly fee for wireless access. Fees for wireless access will drop to be
equal to or less than voice services in the next few years, allowing most people to
afford wireless access to the Internet.

Wireless Content: Internet Portals

The Strategis Group defines a wireless portal as "a customized point of entry through
which a wireless subscriber can access a limited number of Internet sites and
services." Many wireless carriers offer internet content to their subscribers through
partnerships with some of the large internet content portal companies. For example,
AT&T offers its wireless Internet Digital PocketNet subscribers content from
ABCNews.com, Bloomberg.com, AOL, and ESPN.com. Sprint PCS partners with
AOL, CNN.com, Amazon.com and The Weather Channel. Other wireless carriers,
such as USWest and AirTouch, have similar deals. Wireless networks that transmit
data at speeds equivalent to or under 56 Kbps, or narrowband networks, are currently
more readily available today than wireless broadband networks. Data delivery to
wireless devices will be restricted by narrowband networks. Access to graphics and
content best accessed throu

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Introduction
The number of subscribers with wireless access to the Internet through l
(PDAs), cellular phones, pagers, and other wireless devices is rapidly in
had wireless web access. IDC predicts that in 2003 the number of wirele
million. Because this market is growing at such a fast rate, content provi
market by forming partnerships with wireless carriers to deliver data app
companies solely dedicated to this type of service are starting to appear. 
Analysts predict that e-commerce will be a key application for wireless I
stocks, reserving hotel rooms and renting cars from anywhere will be ea
types of services. IDC states that the wireless Internet transaction value i
is expected to increase to $38 billion in 2003. IDC predicts that carriers
fee for wireless access. Fees for wireless access will drop to be equal to
few years, allowing most people to afford wireless access to the Internet
Wireless Content: Internet Portals
The Strategis Group defines a wireless portal as "a customized point of e
subscriber can access a limited number of Internet sites and services." M
content to their subscribers through partnerships with some of the large i
example, AT&T offers its wireless Internet Digital PocketNet subscriber
Bloomberg.com, AOL, and ESPN.com. Sprint PCS partners with AOL,
Weather Channel. Other wireless carriers, such as USWest and AirTouc
networks that transmit data at speeds equivalent to or under 56 Kbps, or
more readily available today than wireless broadband networks. Data de
restricted by narrowband networks. Access to graphics and content best
connections will be limited. Instead, time-sensitive and personalized dat
activities, will fuel the initial drive for the wireless content market.
Wireless portals will be targeted toward broad consumer markets and tow
expected that portals will serve as personalized information aggregators
portal solutions may offer secure end-to-end wireless connectivity for bu
intranet. Analysts expect two types of consumer portals to appear. "Push
set up custom information that they would like delivered to them periodi
both deliver personalized content to the end-user and allow the end-user
Corporate wireless portal solutions will provide customized services like
monitoring and integration, billing capabilities, sales force automation, a
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gh high-speed connections will be limited. Instead, time-sensitive and personalized

data delivery, as well as e-commerce activities, will fuel the initial drive for the
wireless content market.

Wireless portals will be targeted toward broad consumer markets and toward vertical
business markets. It is expected that portals will serve as personalized information
aggregators for end-users. Corporate wireless portal solutions may offer secure end-
to-end wireless connectivity for business end-users, similar to a wireline intranet.
Analysts expect two types of consumer portals to appear. "Push" portals will enable
the end-user to set up custom information that they would like delivered to them
periodically. "Push and pull" portals will both deliver personalized content to the end-
user and allow the end-user to search the portal for information. Corporate wireless
portal solutions will provide customized services like time sheet and expense report
monitoring and integration, billing capabilities, sales force automation, and access to
inventory databases.