The Busy Cook

TBC Corporation by Ma. Leony Xenia Nicolasora, Ma. Isabel Gertrude Montinola, Archelle Samson,
Criezel Anne Bayag, Cherrie Ann Asistin

TABLE OF CONTENTS

Table of Contents

Executive Summary

General Company Description

Products and Services

Marketing Plan

Operational Plan

Management and Organization

Financial Plan

Startup Expenses and Capitalization

Conclusion

Appendices

EXECUTIVE SUMMARY
GENERAL COMPANY DESCRIPTION

Mission

To provide convenience to people in terms of delivering food directly to their homes and to promote a
healthy lifestyle by offering a fresh and nutritious menu that can be appealing to both children and
adults.

Vision

Our vision is to strategically position ourselves among the most admired distributors of food and to
meet the various needs of consumer everyday by serving food in high quality.

b) Company Goals and Objectives:

Goals:

To achieve the ROI (Return of Investment) by the end of the year

To establish high quality jobs for career advancement opportunities, including good wages and benefits
and for target food service employees.

To expand three store locations in five years

To be efficient in business operations

Objectives:

To provide good quality products in considerable prices

To offer good quality customer service

To create a unique, innovative, and entertaining menu

To maintain and expand business

c) Business Philosophy:

Prioritize customers and build good rapport in order to gain brand loyalty

Retain employees and provide them with incentives

Efficiency is key to maintain good quality services

d) Target Market:
 Our target market is Urban families who do not have time to cook meals. Also upper-middle class
families with children below 6 years old.

e) Describe your industry:

f) Describe your most important company strengths and competencies

Strengths:

Competencies:

Providing a reward system

Fostering Teamwork

Developing employees skills by retooling

Managing performance

g) Legal form of ownership

The Busy Cook will be established as a corporation with Isabel Montinola, Leony Nicolasora,
Archelle Samson, Criezel Anne Bayag, and Cherrie Ann the sole owners. It was chose this type of
ownership because it has a limited liability and so, owners are not personally responsible for the debts
and liabilities of the business; thus, creditors cannot pursue owners' personal assets to pay business
debts.
IV. Products and Services

Product and Service Description

The starting menu to be offered is as follows:

Breakfast

Meal 1: Rice, Boneless Bangus, with egg on the side and Ube Panna Cotta as dessert

Meal 2h egg, and C

Meal 1: Rice, Tinola

Competitive Comparison

The competition facing the TBC company is vast. This include every eating establishment in Jaro area.
Major competitors includes Andoks, Mang Inasal, Jollibee and many other. Furthermore, there is a large
number of substitute suppliers from grocery stores that offer prepackage meals to upscale sit down
restaurants. Drawing any sort of general conclusions from such a vast array of competitors is difficult,
but you can say about every taste is encompassed within this group.

Sales Literature

Our main sales literature will consist of flyers sent through the mail, and promotional advertisement
offered to local businesses. Relevant information such as a comprehensive menu, costs, description
and address and delivery number will be included.

Future Products and Services

 Ms. Asistin and Ms. Nicolasora is planning on introducing new menu items as time profitability
permit.

V. Marketing Plan

Meals can be picked up at The Busy Cook headquarters at Jaro Plaza or it can be delivered at
customers houses with an added fee. Orders always arrive 30 min. - 1 hr. before breakfast, lunch, or
dinner

For orders, customers can text or use the mobile application of The Busy Cook. They can also send
their queries to readily accessible customer hotline number.

The Busy Cook company must have a proper sanitation from the preparation of food to serving to
customers.

VI. Operational Plan