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    Online Target Marketing: Predictive Analytics Use Case

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    A company can use Google Analytics to track its website and determine which marketing campaigns are most effective. It can then create more targeted campaigns using predictive analytics to increase sales and return on investment. Specifically, a KNN classification algorithm analyzes factors like cost per click and campaign costs to predict a campaign's likelihood of success and classify it, helping the company optimize its marketing.

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    Online Target Marketing: Predictive Analytics Use Case

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    A company can use Google Analytics to track its website and determine which marketing campaigns are most effective. It can then create more targeted campaigns using predictive analytics to increase sales and return on investment. Specifically, a KNN classification algorithm analyzes factors like cost per click and campaign costs to predict a campaign's likelihood of success and classify it, helping the company optimize its marketing.

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    A company can use Google Analytics to track its website and determine which marketing campaigns are most effective. It can then create more targeted campaigns using predictive analytics to increase sales and return on investment. Specifically, a KNN classification algorithm analyzes factors like cost per click and campaign costs to predict a campaign's likelihood of success and classify it, helping the company optimize its marketing.

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    2 views13 pages

    Online Target Marketing: Predictive Analytics Use Case

    Uploaded by

    PNG networks
    A company can use Google Analytics to track its website and determine which marketing campaigns are most effective. It can then create more targeted campaigns using predictive analytics to increase sales and return on investment. Specifically, a KNN classification algorithm analyzes factors like cost per click and campaign costs to predict a campaign's likelihood of success and classify it, helping the company optimize its marketing.

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    of 13

    Online Target Marketing

    Predictive Analytics Use Case


    Online Target Marketing
    Sample Application

    Description A company that uses Google analytics to track its website or


    app can determine what types of marketing campaigns
    perform well for the business and can create more targeted
    campaigns to increase sales and ROI.
    Online Target Marketing
    Sample Application

    Target
    Marketing Campaigns
    Online Target Marketing
    Sample Application

    Influencing Campaign related information such as Cost Per Click (CPC)


    and cost.
    Factors
    Online Target Marketing
    Sample Application

    Algorithm(s) KNN Classification is the method used for classifying


    numeric data into two or more groups, based on predefined
    categories.
    • Higher classification accuracy (>=70%) means the results
    are reliable and accurate.
    • Lower classification accuracy (<70%) means the model
    needs to be rebuilt using different input parameters.
    Online Target Marketing
    Sample Application

    Model
    Visualisation
    Online Target Marketing
    Sample Application

    Model
    Visualisation
    Online Target Marketing
    Sample Application

    Model
    Summary
    Online Target Marketing
    Sample Application
    Interpretation
    Online Target Marketing
    Sample Application

    • Likelihood/probability of campaign performance


    Result • Campaign classification based on CPC and cost
    Online Target Marketing
    Sample Application

    Campaign prediction with probability value can be performed


    using APPLY functionality shown below
    Result
    Online Target Marketing
    Sample Application

    Result
    Online Target Marketing
    Predictive Analytics Use Case

    For more information, contact us today.


    www.Smarten.com
    contact@Smarten.com

    Smarten – Online Target Marketing Use Case - 2019

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