Models are graphic representations of reality that can organize systems, help explain complicated information, and predict outcomes. Newcomb's model of communication identifies three factors of a message: the code or symbols used, the content or information presented, and the treatment or selection and arrangement of code and content by the source. The model also describes three aspects of a communication channel: the modes of encoding and decoding, the vehicle carrying the message, and the means of transmission.
Models are graphic representations of reality that can organize systems, help explain complicated information, and predict outcomes. Newcomb's model of communication identifies three factors of a message: the code or symbols used, the content or information presented, and the treatment or selection and arrangement of code and content by the source. The model also describes three aspects of a communication channel: the modes of encoding and decoding, the vehicle carrying the message, and the means of transmission.
Models are graphic representations of reality that can organize systems, help explain complicated information, and predict outcomes. Newcomb's model of communication identifies three factors of a message: the code or symbols used, the content or information presented, and the treatment or selection and arrangement of code and content by the source. The model also describes three aspects of a communication channel: the modes of encoding and decoding, the vehicle carrying the message, and the means of transmission.
1. Organizing Function – orders and relates system to
each other 2. Heuristic Function – helps explain complicated or ambiguous information 3. Predictive Function – a basis for assigning probability NEWCOMB’S MODEL OF COMMUNICATION 3 FACTORS OF MESSAGE :
1. CODE – symbols that are arrange ina meaningful order (syntax)
2. CONTENT – information presented in a form of order or flow (structure) 3. TREATMENT – the decision the source makes in SELECTING and ARRANGING the CODE and CONTENT.