THE CTC METHOD

A Simple Formula on How to Get Clients Even If

Nobody Has Ever Heard of You

By Naval Gupta
www.connectthenconvert.com
 CLEARLY
You’re a hustling,
passionate entrepreneur
who has a TON of value to
put into the marketplace.

You want to grow your business and bottom-line profits.

To do that, you need more qualified leads so you can pro-

vide your value to more customers and clients.

And as a smart entrepreneur, you know that Online Mar-

keting Funnels are the key to being able to do this...

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 But if you’re like most entrepreneurs, you
find yourself constantly dealing with three
specific struggles:

 You are running ads pitching your product or service

directly to cold audience. And it ends up in no sales.
But if you get any sales you hardly make any profits.
 Your R.O.I. on your online marketing dollars is horren-
dously unpredictable. Sometimes you get lucky, and
your Facebook ads are a homerun. Other times? Noth-
ing.
 You don’t have a system in place for sustainable lead
generation. You know that online marketing works but
it hasn’t worked for you yet. You’re relying on luck and
have an inconsistent lead flow.
When these three problem elements come together, you
end up with unnecessary hustling, very little profits, and
always searching for next best thing to generate more
business.
What if there were a better way?
A way to escape this energy and time draining cycle?

THE CTC METHOD

I’m Naval Gupta.

I help entrepreneurs like you grow their businesses by us-

ing effective online marketing funnels.

Most entrepreneurs I know are making this biggest mis-

take of only going after “hot” leads - those potential cus-
tomers who are ready to work with you right away.

If you’re also doing business this way, then

you’re missing out on

80%
of your potential business.

Think about that for a second.

EIGHTY PERCENT.

If you’re missing out on 80% of potential

business, then no wonder your business is
struggling?

But,

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 DON’T PANIC.
Once you’re aware of the problem, it’s possible to fix it.

And remember, 99% of business owners under

$1,000,000 in revenue…

Have the EXACT same problem.

SOLUTION?

Actually it’s pretty simple but still most of us don’t follow

it……

You ONLY need to learn how to speak directly and effec-

tively to those 80% of people who come to you but
aren’t quite ready to work with you yet.

You’re already targeting your “Decision Stage” leads. Now

you need to learn how to target Awareness Stage and
Consideration Stage. (Don’t worry, I’ll explain in detail
about these stages in next section of this guide.)

You need deploy this concept in your online marketing in

order to speak effectively to each “stage” of leads.

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Once you learn how to be relevant to each type of lead, a
huge amount of business suddenly opens up to you...Over
80% more.

Okay, as I said above, let’s understand about the

three Stages of the CTC Method:

AWARENESS STAGE

A prospect in the Awareness Stage doesn’t yet know they

even have a problem. You know they have a problem be-
cause they fit in your demographic and behavioural pro-
file, but they don’t know yet that they need your services.

It’s your job to convince them that something is missing in

their life and to point out the cause of the pain that they
feel.

In this stage, you want to ensure that whatever interac-

tions you have are short and to the point. At this point,
they don’t care about you, they care about their problem.

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So talk about that.
Focus on educating them about the pain in their life.
Don’t make it about you, but rather talk about them and
their pain and show them that you have a solution.
A great way to get Awareness Stage Lead is to use a small
lead magnet, which is simply something valuable you offer
someone in exchange for their email address.
Since an Awareness Stage lead is only going to give us 7-
10 seconds to decide whether or not they’re going to
download our lead magnet, we want to make it simple.
A guide that takes less than 5 minutes to consume is ideal
in this stage.

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 Consideration Stage
When a prospect is in the Consideration Stage they now
know what causes the pain they’ve been feeling in their
business or life.
Now, they want to know more about it. What is the solu-
tion for their pain?
How bad is the problem? If it goes unattended, what will
happen?
It’s our job in the Consideration Stage to begin to build a
relationship, help them view us as an authority, and edu-
cate them about their problem.
We want to focus primarily on showing them HOW the
problem is solved.
The Consideration Stage can be fairly extensive because
we are educating our leads on the process for curing their
pain.
A Consideration Stage lead is likely willing to take some
more time to learn about the problem because they’re
feeling the pain a lot more than someone in the Aware-
ness Stage.

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We also use a lead magnet in the Consideration Stage to
offer the opportunity learn more about the pain.

These lead magnets can take anywhere from 20-45

minutes to consume. It could be an eBook, a long form
guide, a video series or a challenge.

Decision Stage
A Decision Stage lead is in a lot of pain and they’re looking
for relief.
They know what the problem is, you’ve shown them how
to fix it and now they want to know how they actually get
the solution!
We again use a lead magnet to engage your prospect and
in the Decision Stage the lead magnet often doubles your
conversion rate, such as a webinar, video sales letter or a
strategy call.
The focus here is to show them how to apply the transfor-
mation you’ve shown them to their life or business.
Your lead magnet can take over 60 minutes to consume (if
a webinar) and the lead is likely to be ready to buy if the
conditions are right and their objections are handled.

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 NOW..
How to Create and Deploy the
CTC Method?

That’s a great question. Here’s a quick walkthrough of the

process.

And before I break down each piece in sequence, let me

give you a simplistic view of how the process works

A person reading this guide is probably in our Awareness

Stage. We’re trying to show them that there is a better
way to bring qualified leads into their business.

Whether they’re just tinkering with marketing or have a

full funnel, they’re missing out.
They may have come to the guide via a Facebook ad, re-
ferred by a friend, or came from our email list.
However they got here, we think they need to be con-
vinced that there is a pain.

From here the person may move to a video or a challenge

series, thereby transferring into our Consideration Stage.

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In this stage, I’ll teach them exactly how this all works,
how our 3-step proven formula has helped hundreds of
entrepreneurs, and I even give them the entire plan.
The idea is to provide free training and information to help
them understand and be informed.
Once they’ve proven to us that they’re serious about
growing their business, I’ll invite them to my webinar or
Video Sales Page, where I show them exactly how to un-
leash this and implement the plan.
At that point I’ll give them the opportunity to work with
me so that in less than 12 weeks, they have the ability to
“do it right” without making the mistakes that most peo-
ple make.
But if they never make it to the Decision Stage, I won’t
offer it to them.
I don’t offer it to those who haven’t proven they are seri-
ous. I want to ensure that they NEED it and that they
WANT the opportunity to work with me.
Now that you have an overall idea of how the funnel
works, let’s break down the process for each day.

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Day 1: Lead Mindset
It’s important here to understand your lead
mind-set.
Your Awareness Stage leads are simply
based on the demographic, geographic and
behaviours of your perfect customer.
They aren’t specifically looking for a “solution,” but you
can present a pain and turn them into a person looking for
a solution.
We are essentially bringing these leads from being una-
ware to seeing the pain as relevant. At this stage it’s not
about presenting ourselves or our solution, but rather pre-
senting a mind-set shift, a new concept or paradigm shift
in what they may be missing out on in their business or
life.

Day 2: Content Marketing

In order to build relevancy and authority to
our potential lead, we want to be able to
preface our communication with a series of
articles, videos or a podcast.
This piece of content should present a po-
tential pain and inform your perfect audience of some-
thing that is potentially missing from their life, business or
relationship.

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For example, if someone doesn’t have a marketing funnel
yet, I would write an article, “10 Reasons you MUST have a
Marketing Funnel in 2019” or “Why your Competition is
Eating you Alive if you don’t Have a
Marketing Funnel.”

You need to ensure that your content is easily consuma-

ble. It should take less than 2 and a half minutes to read/
watch/etc. and use as much engaging language and/or
content as possible, such as images.

Once your piece of content is ready, publish it to your

website, blog or landing page. Simple and easy!

Day 3: Lead Magnet

Based on your article, you need to have a lead
magnet for your Awareness Stage that explains
some type of concept or methodology that
helps them understand that they are missing
something in their life, business or relationship.
The lead magnet should be very simple, easy to access and
take less than 5 minutes to consume. An example of an
Awareness Stage lead magnet can be 3-4 page guides, tip
sheets and quizzes.

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Day 4: Landing Page

On the landing page you need to present your

specific lead magnet in less than 7 seconds. This
means you need to skip the filler and offer the
outcome, not the benefit.
Your page should contain a title, subtitle, qualifier, social
proof and call to action (CTA) image.
A qualifier tells the person what they are getting, a title
describes the outcome and the subtitle gives context to
the outcome.
Social proof can be a picture of yourself with logos from
publications in which you’ve been featured.
Finally, a CTA image shows exactly what the person will re-
ceive.

Day 4: Email Nurture Campaign

We need to put together a very specific email campaign to

nurture the person coming in the door.

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Giving them the lead magnet is fine, however we need to
take it to the next step.

Using relationship building (asking questions), authority

(showing how well you do your job), value (giving infor-
mation related to the reason they signed up) and storytell-
ing (showing you’re human), you can more easily connect
with that person.

An email stream should take a person from downloading

your lead magnet to actually building a relationship.

This is done by repeating the process of value, story, au-

thority and relationship in the stream.

If you were building an entire funnel structure, you would

start ascending this person up the stream, however here
we simply want to nurture them and keep us in their
minds.

Day 6: Online Advertising

It’s time to set up two different advertising campaigns.
You now want to bring traffic to the content ar-
ticle that you created. This will create low-cost,
highly relevant clicks from people that are with-
in your potential audience.

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Once this occurs, you can launch your lead magnet to this
audience. As your website clicks increase, you’ll be able to
start re-targeting those visitors with your lead magnet
offer.

If you wish, you can split test your lead magnet offer to a
colder audience.

A split test (also called an A/B test) involves sending a

small part of your audience one type of campaign, and an-
other part a different one to see which performs best.

However, when we test to warm traffic our costs per con-

version are typically 25-75% of a colder audience.

Day 7: Launch
Once you have all the pieces together, it’s time to launch
and deploy. Remember that it takes iteration and patience
for your marketing funnel to perform at its full capacity.
The moment you launch is the beginning of the optimiza-
tion process.

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 NEXT STEPS
Want to know exactly how to apply the CTC
Method to your business to automatically
generate leads?

5DAY
LEAD
GENERATION
CHALLENGE

Join the 5 Day Challenge to plan and implement every

piece of your fully automated lead generation system.
I’ll show you how to build a system that scales as you grow
so you can stop relying on “hustle” and instead have pre-
dictability and sustainability in your business.

TAKE THE CHALLENGE

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