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The company directly employs over 4,000 people and has the largest distribution network
with 200,000 outlets across Pakistan. Mobilink corporate social responsibility program
contributes significantly in key areas of health, education, social uplift and cultural
development causes in Pakistan and the company is the official cellular service of the
Pakistan Cricket Board. Mobilink is the only corporate in Pakistan to issue a 'high-yield'
bond worth US$ 250 million in the International Market and has portrayed a positive
image of the country as a secure destination for business activity.
2SWOT analysis
SWOT analysis is a strategic planning method used to evaluate the strengths, weakness,
opportunities and threats involved in a project or business venture. It involves the
specifying the objectives of business ventures or projects and identifying the internal and
external factors that are favorable and unfavorable to achieving that objective. This
technique is credited to Albert Humphrey who led a convention at Stanford University in
the 1960s and 1670s using data from Fortune 500 companies.
Strengths: attributes of the person or company that is helpful to achieving the
objective(s).
Weaknesses: attributes of the person or company that is harmful to achieving the
objective(s).
Opportunities: external conditions that is helpful to achieving the objective(s).
Threats: external conditions which could do damage to the objective(s).
SWOT analysis of Mobilink
Basically Mobilink hire from reference so SWOT analysis is based on this source. What
they lose due to this source and what are the advantages of this source are discussed
below:
STRENGTHS:
•Considered very strong and reliable
•Captured most of the potential customers (28 million and growing)
•Covering over 10,000 cities, towns and villages across the Pakistan
•First operator to introduce IR for the people of Pakistan
•Only cellular service in Pakistan to provide coverage on the M2 motorway.
3•A very strong brand image
•Highest market share not only in terms of number of subscribers but also in terms of
revenue.
•Mobilink has signed bilateral roaming agreements with 50 operators around the world to
have true roaming service operational in over 42 countries of the world.
•In order to facilitate its international Roaming subscribers traveling to USA and Canada,
Mobilink is offering Motorola Timeport Triband (TT) handsets on rental basis. These sets
are available at all Mobilink's Customer Service centers.
•Mobilink's short message service center allows Vehicle Tracking and Fleet (VTF)
Management services
.• Large number of corporate customers
.• Economy of scale.
• Mobilink and Muslim Commercial Bank have made a combined effort in order to
maximize the ease and the satisfaction of their respective customers by offering them all
banking services from their very own mobile handset.
•Only company offering corporate packages
WEAKNESS
•Currently providing not good quality service because of changing their network from
900 MHz to 1800 MHz.
•Fewer advertisements now days.
•Most expensive telecom company both in call rates and SMS
•Engineering department of Mobilink is not that well competent as compared to its new
competitors
4•Customer retention Side is weak due to expensive packages
OPPORTUNITIES:
•Can expand its networks in the uncovered areas