Professional Documents
Culture Documents
Page No.: Chapter-Ii Literature Review Chapter-Iii Organization Profile
Page No.: Chapter-Ii Literature Review Chapter-Iii Organization Profile
Page No.: Chapter-Ii Literature Review Chapter-Iii Organization Profile
Page No.
CHAPTER-I INTRODUCTION
NEED FOR THE STUDY
OBJECTIVES OF THE STUDY
SCOPE OF THE STUDY
METHODOLOGY
LIMITATIONS
CHAPTER-II LITERATURE REVIEW
CHAPTER-IV CONCLUSION
CHAPTER-V BIBLIOGRAPHY
QUESTIONNAIRE
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CHAPTER-I
INTRODUCTION
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HUMAN RESOURCE MANAGEMENT
Human Resource Management is the organizational function that deals with issues
related to people such as compensation, hiring, performance management, organization
development, safety, wellness, benefits, employee motivation, communication,
administration, and training.
Organizations are not mere bricks, mortar, machineries or inventories. They are
people. It is the people who staff and manage organizations.
HRM functions are not confined to business establishments only. They are
applicable to non-business organizations, too, such as education, health care,
recreation, and the like.
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Introduction on Employee Retention:
A. Compensation
B. Growth
C. Support
D. Relationship
E. Environment
A. Compensation
Compensation constitutes the largest part of the employee retention process. The
employees always have high expectations regarding their compensation packages.
Compensation packages vary from industry to industry. So an attractive
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compensation package plays a critical role in retaining the employees.
Compensation includes
salary and wages, bonuses, benefits, prerequisites, stock options, vacations, etc.
While setting up the packages, the following components should be kept in mind:
Salary and monthly wage: It is the biggest component of the compensation package. It
is also the most common factor of comparison among employees. It includes
Basic wage
B.Growth
Growth and development are the integral part of every individual’s career. If an employee
can not foresee his path of career development in his current organization, there are
chances that he’ll leave the organization as soon as he gets an opportunity.
Work profile: The work profile on which the employee is working should be in
sync with his capabilities. The profile should not be too low or too high.
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limit the resources on which organization’s success depends. These trainings can
be given to improve many skills like:
Communications skills
Technical skills
In-house processes and procedures improvement related skills
C or customer satisfaction related skills
Special project related skills
Need for such training can be recognized from individual performance reviews,
individual meetings, employee satisfaction surveys and by being in constant touch
with the employees.
C. Support
Lack of support from management can sometimes serve as a reason for Employee
retention. Supervisor should support his subordinates in a way so that each one of them is
a success. Management should try to focus on its employees and support them not only in
their difficult times at work but also through the times of personal crisis. Management
can support employees by providing them recognition and appreciation.
Employers can also provide valuable feedback to employees and make them feel valued
to the organization.
The feedback from supervisor helps the employee to feel more responsible, confident and
empowered. Top management can also support its employees in their personal crisis by
providing personal loans during emergencies, childcare services, employee assistance
programs, counseling services.
Employers can also support their employees by creating an environment of trust and
inculcating the organizational values into employees. Thus employers can support their
employees in a number of ways as follows:
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By providing feedback
By counseling them
D.Relationship
Sometimes the relationship with the management and the peers becomes the reason for an
employee to leave the organization. The management is sometimes not able to provide an
employee a supportive work culture and environment in terms of personal or professional
relationships. There are times when an employee starts feeling bitterness towards the
management or peers. This bitterness could be due to many reasons. This decreases
employee’s interest and he becomes de-motivated. It leads to less satisfaction and
eventually attrition.
A supportive work culture helps grow employee professionally and boosts employee
satisfaction. To enhance good professional relationships at work, the management should
keep the following points in mind.
Respect for the individual: Respect for the individual is the must in the
organization.
Relationship with the immediate manager: A manger plays the role of a mentor
and a coach. He designs ands plans work for each employee. It is his duty to
involve the employee in the processes of the organization. So an organization
should hire managers who can make and maintain good relations with their
subordinates.
Relationship with colleagues: Promote team work, not only among teams but in
different departments as well. This will induce competition as well as improve the
relationships among colleagues.
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Recruit whole heartedly: An employee should be recruited if there is a proper
place and duties for him to perform. Otherwise he’ll feel useless and will be
dissatisfied. Employees should know what the organization expects from them
and what their expectation from the organization is. Deliver what is promised.
Promote an employee based culture: The employee should know that the
organization is there to support him at the time of need. Show them that the
organization cares and he’ll show the same for the organization. An employee
based culture may include decision making authority, availability of resources,
open door policy, etc.
Individual development: Taking proper care of employees includes
acknowledgement to the employee’s dreams and personal goals. Create
opportunities for their career growth by providing mentorship programs,
certifications, educational courses, etc.
Induce loyalty: Organizations should be loyal as well as they should promote
loyalty in the employees too. Try to make the current employees stay instead of
recruiting new ones.
E. Environment
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Organization environment includes
Culture
Values
Company reputation
Quality of people in the organization
Employee development and career growth
Risk taking
Leading technologies
Trust
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Lack or absence of such environment pushes employees to look for new opportunities.
The environment should be such that the employee feels connected to the organization in
every respect.
Employers have a need to keep employees from leaving and going to work for other
companies. This is true because of the great costs associated with hiring and retraining
new employees. The best way to retain employees is by providing them with job
satisfaction and opportunities for advancement in their careers. The saying, food help is
hard to find, is even truer these days than ever before because the job market is becoming
increasingly tight.
Objectives
To study retention strategies used by organization to retain Employee Talent.
To study the compensation/reward structure of the organization provided to the
employees.
To study and Improve the level of employee satisfaction.
To study the development practices adopted the organization.
METHODOLOGY
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Source of data:
The study is based on both Primary data and Secondary data
Primary data:
Personal discussions were held with the following officials to elicit relevant information
for the purpose of the study.
Secondary data:
Secondary data was sometimes collected from more than one source.
The secondary data is collected from the official records of the company, through
journals, websites etc.,
Sample Size:
Sample size is 100
LIMITATIONS
1. Study is mainly based on corporate data it may not full fill the need.
3. Short duration of the study, the data presentation may not give the true picture.
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CHAPTER-II
LITERATURE REVIEW
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Literature Review:
A literature review is a body of text that aims to review the critical points of current
knowledge including substantive findings as well theoretical and methodological
contributions to a particular topic.
Employee Retention:
1. Employers have a need to keep employees from leaving and going to work for other
companies. This is true because of the great costs associated with hiring and retraining
new employees. The best way to retain employees is by providing them with job
satisfaction and opportunities for advancement in their careers (Eskildesen 2000,
Hammer 2000)
2. Employees that are satisfied and happy in with their jobs are more dedicated in doing a
good job and taking care of customers that sustain the operation. Job satisfaction is
something that working people seek and a key element of employee retention ( Marini
2000, Denton 2000)
3. Research has shown that there may be many environmental features that can be created
and maintained to give employees job satisfaction. Pay and benefits, communication,
motivation, justice and leisure time all seem to play a part as to weather employees are
satisfied with their jobs, according to studies which helps to retain employees. (Brewer
2000, Employee 2000: Money 2000; Wagner 2000).
4. The employees are extremely crucial to the organization since their value to the
organization is essentially intangible and not easily replicated Meaghan et al (2002).
Therefore, managers must recognize that employees as major contributors to the efficient
achievement of the organization’s success (Abbasi et al. (2000)).
5. Employee engagement, the organization’s capacity to engage, retain, and optimize the
value of its employees hinges on how well jobs are designed, how employees’ time is
used, and the commitment and support that is shown to employees by the management
would motivate employees to say in organization’s (Johnson et al (2000)).
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of management. This accessibility of information would lead to strong performance from
the employees and strong corporate culture Meaghan et al. (2002).
7. Workfore optimization, the organisation’s success in optimizing the performance of
the employees by establishing essential processes for getting work done, providing good
working conditions, establishing accountability and making good hiring choices would
retain employees in their organization. (Badawy, 1988; Basta and Johnson, 1989; Garden,
1989; parden, 1981; Sherman,1986).
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CHAPTER-III
INDUSTRY PROFILE
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INDUSTRY PROFILE
Retailing
Retailing is the transaction between the seller and consumer for personal
retailer stocks the goods from the manufacturer and then sells the same to the
Introduction
Retailing involves all activities incidental to selling to ultimate consumer
for their personnel family and household use. It does this by organizing their
and more payers are Vying for the same set of customers. The major retail
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Retail Industry in India:
India. The new entrant in retailing in India signifies the beginning of retail
Retailing in India was at opening stage in 1995 and now it is in peaking stage in
2006. India's retail market is expected to grow tremendously in next few years.
India shows US$330 billion retail market that is expected to grow 10% a year,
with modern retailing just beginning. India ranks first in 2005. In fact, in 2005
and 2006, India is the most compelling opportunity for retailers, because now
who plan their market-specific strategies; the four stages or the lifecycle of this
industry is as as follows:
A. Introduction:
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B. Growth:
The strategy of adopting quality and styled products with new models and
bazaar advertisement says surf excel is cheaper than the market price. The idea
C . Maturity:
Enter new market segments that is either enter new geographic areas e.g.
;vishal megha mart has opened stores in smaller cities tier II and III cities
Decline:
The window of opportunity is closing fast and modern retail share is reaching
enter with new formats such as discount models or non-food formats such as
enters the closing phase and reaches saturation level. India for example, was in
the opening stage in 1995 and entered peaking stage in the year 2003 and
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PRESENT INDIAN SCENARIO
* unorganized market: Rs. 583,000 crores
* The top 3 modern retailers control over 750,000 sq. ft. of retail space
Sector.
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• Shift in consumer demand to foreign brands like McDonalds, Sony,
Panasonic, etc.
the growing influences of domestic and foreign retail Chains. Reach of satellite
T.V. channels is helping in creating awareness about global products for local
markets.
• About 47% of India's population is under the age of 20; and this will
watch more than 50 TV satellite channels, and display the highest propensity to
spend, will immensely contribute to the growth of the retail sector in the
country.
Scope in retailing
Retail is clearly the sector that is poised to show the highest growth in the next
five years. The sector is set for a revolution, as both the present players and new
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entrants are gearing up to explore the market. This sector contributes 10% of
expected to grow to 25-30% by the year 2010. There are about 300 new malls,
Many players are coming up with huge investments, due to which the present
12 million mom-and-pop shops and kirana stores fear losing their business. Most
predictions say that the sector might reach to US$ 400-600 billion by the year 2010.
many others are ready to enter the retail markets. The rising demand of branded
products and increase in purchasing power has lured these companies to enter the
market.
Bazaar, Globus Stores Pvt. Ltd., Liberty shoes Ltd., Music World Entertainment
Ltd., Pantaloon Retail India Ltd., Shoppers Stop, Subhiksha, Titan Industries,
Trent and the new entrants penetrating the market soon will include Reliance
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India's retail industry is the second largest sector, after agriculture, which
Industry of India (ASSOCHAM), the retail sector wills Create 50,000 jobs in
next few years. Retail companies are starting retail management courses in
Partnership with management institutes, roping in talent from other Sectors and
employees. Top players like Pantaloon Retail India Limited, Trent, Shopper's
Consider the plans of largest player, The Pantaloon Retail India Ltd, The
2years, it will not recruit any new managers from outside. Trent has also started
in-house learning programs and now goes to under graduate colleges to recruit
students. Since, the job market is hugely receptive to this with more and more
business schools focusing on the sector and large retailers setting up retail
academics.
In India the Retailing industry has a long way to go, and to become a truly
* The first challenge facing the organized retail sector is the competition from
unorganized sector.
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* In retail sector, Automatic approval is not allowed for foreign investment
* Organized retail sector has to pay huge taxes, which is negligible for small retail
business.
resources for retailers. Learn how to use loss leaders, media buys and sales events
to the benefit of your retail store. Select a newspaper to advertise in, create an
Learn how to properly buy advertising, where to advertise your business and
what forms of advertising work best for the retail store. Affordable ways to
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advertise in newspapers, use direct mail, billboards, television, radio, and the
Internet
b. Merchandising
merchandising resources to learn how to create an attractive display, get tips for
products to sell in your store, and better understand the private labeling concept
Learn more about the effective use of retail signage, the benefits of digital
signage and other promotional signs. This category covers neon signs, billboards,
Writing and sending a press release is an excellent way to get the word out about
your retail store. Here are paid and free press release services, press release best
Retail Strategy
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Strategic retail planning and repositioning
include
How can we make our retail proposition more appealing and Competitive
How can we manage our product range and stock most effectively to drive
How do we optimize our store portfolio and store roll out Programmer
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How do we realize our multi-channel potential (including online/
catalogue)?
Which supply chain improvements will drive sales and/or free working
capital?
drive sales?
Introduction
Future Group, led by its founder and Group CEO, Mr. Kishore Biyani, is one of
India’s leading business houses with multiple businesses spanning across the
consumption space. While retail forms the core business activity of Future Group,
group subsidiaries are present in consumer finance, capital, insurance, leisure and
entertainment, brand development, retail real estate development, retail media and
logistics Led by its flagship enterprise, Pantaloon Retail, the group operates over 12
million square feet of retail space in 71 cities and towns and 65 rural locations across
India
people and is listed on the Indian stock exchanges. The company follows a multi-
format retail strategy that captures almost the entire consumption basket of Indian
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customers. In the lifestyle segment, the group operates Pantaloons, a fashion retail
chain and Central, a chain of seamless malls. In the value segment, its marquee brand,
Big Bazaar is a hypermarket format that combines the look, touch and feel of Indian
The Future Group has built a strong portfolio of some of the fastest Growing
subsidiary company that was set up to create and build powerful brands that
Some of the key brands in this portfolio include, John Miller, Lombard,
Bare, DJ&C, Buffalo and RIG in the fashion and apparel space. Dream line,
bed & bath linen, and Home Décor categories. In the food and home care
segment brands include Tasty Treat, Premium Harvest, Fresh & Pure, Care
Mate and Clean Mate. In consumer durables and electronics space, the
Respect & Humility: to respect every individual and be humble in our country
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Pantaloon Retail (India) Limited
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CHAPTER-III
COMPANY PROFILE
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Company Profile:
Big Bazaar is not just another hypermarket. It caters to every need of your family.
Where Big Bazaar scores over other stores is its value for money proposition for the
Indian customers.
Big Bazaar is a chain of hypermarket in India. As of June 2, 2012 there are 214 stores
across 90 cities and towns in India covering around 16 million sq.ft. of retail space.
Big Bazaar is designed as an agglomeration of bazaars or Indian markets with clusters
offering a wide range of merchandise including fashion and apparels, food products,
general merchandise, furniture, electronics, books, fast food and leisure and
entertainment sections.
Big Bazaar is part of Future Group, which also owns the Central Hypermarket, Brand
Factory, Pantaloons, eZONE, HomeTown, futurebazaar.com, KB's Fair Price to name
a few and is owned through a wholly owned subsidiary of Pantaloon Retail India
Limited(BSE: 523574 523574), that is listed on Indian stock exchanges.
History
Big Bazaar was launched in September, 2001 with the opening of its first four stores
in Calcutta, Indore, Bangalore and Hyderabad in 22 days. Within a span of ten years,
there are now 161 Big Bazaar stores in 90 cities and towns across India. By September
2012 BIG BAZAAR will have two more stores in North east namely SILCHAR and
JORHAT in Assam.
Big Bazaar was started by Kishore Biyani, the Group CEO and Managing Director of
Pantaloon Retail India. Though Big Bazaar was launched purely as a fashion format
including apparel, cosmetics, accessory and general merchandise, over the years Big
Bazaar has included a wide range of products and service offerings under their retail
chain. The current formats includes Big Bazaar, Food Bazaar, Electronic Bazaar and
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Furniture Bazaar. The inspiration behind this entire retail format was from Saravana
Stores, a local store in T. Nagar, Chennai
The stores are customized to provide the feel of mandis and melas [2] while offering the
modern retail features like Quality, Choice and Convenience. As the modern Indian
family's favorite retail store, Big Bazaar is popularly known as the "Indian Walmart".
On successful completion of ten years in Indian retail industry, in 2011, Big Bazaar
has come up a new logo with a new tag line: ‘Naye India Ka Bazaar’, replacing the
earlier one: 'Isse Sasta Aur Accha Kahin Nahin'. [3]
Strategy
3-C Theory
According to Kishore Biyani's 3-C theory, Change and Confidence among the entire
population is leading to rise in Consumption, through better employment and income
[4]
which in turn is creating value to the agricultural products across the country. Big
Bazaar has divided India into three segments:
India one: Consuming class which includes upper middle and lower middle class (14%
of India's population).
India two: Serving class which includes people like drivers, household helps, office
peons, liftmen, washermen, etc. (55% of India's population) and
While Big Bazaar is targeted at the population across India one and India two
segments, Aadhaar Wholesale is aimed at reaching the population in India three
segment. With this, Future Group emerged as a retail destination for consumers across
all classes in the Indian society.
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Operations
Most Big Bazaar stores are multi-level and are located in stand-alone buildings in city
centers as well as within shopping malls. These stores offer over 200,000 SKUs in a
wide range of categories led primarily by fashion and food products.
Food Bazaar, a supermarket format was incorporated within Big Bazaar in 2002 and is
now present within every Big Bazaar as well as in independent locations. A typical
Big Bazaar is spread across around 50,000 square feet (4,600 m2) of retail space.
While the larger metropolises have Big Bazaar Family centres measuring between
75,000 square feet (7,000 m2) and 160,000 square feet (15,000 m2), Big Bazaar
Express stores in smaller towns measure around 30,000 square feet (2,800 m2).
Big Bazaar has the facility to purchase products online through its official web page,
and offers free shipping on some of their products.[5]
Our Values
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Indianness: Confidence in ourselves.
Leadership: To be a leader, both in thought and business.
Respect & Humility: To respect every individual and be humble in our conduct.
Introspection: Leading to purposeful thinking.
Openness & Transparency: To be open and receptive to new ideas, knowledge
and information.
Valuing and Nurturing Relationships: To build long term relationships.
Simplicity & Positivity: Simplicity and positivity in our thought, business and
action.
Adaptability: To be flexible and adaptable, to meet challenges.
Flow: To respect and understand the universal laws of nature.
Culture
We work in an environment where the deadlines are tighter and the jubilations even more
exciting. We like to maintain this energy we've got going on, so we make sure to bring on
board exactly the right people. Everyone here has a range of amazing (and often hidden)
talents and creative interests.
TeamKashyap Deorah
President
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consumers to purchase products and services by phone. In Sep 2010, Chaupaati merged
into India's largest retailer Future Group.
Earlier, Kashyap started the US office of Geodesic (NSE: 503699) in the capacity of VP,
Business Development doing online affiliate sales in North America and mobile OEM
sales in Taiwan & China. Kashyap was an early employee at Jasper Design Automation.
Besides naming the company, he made contributions to the sales campaigns for key
customers and prospects in North America and Northern Europe. While a final year
student at IIT Bombay, Kashyap co-founded Righthalf, the first campus start-up as part
of the IIT Bombay Business Incubator. After a successful acquisition of Righthalf by
Stratify, he moved to the Silicon Valley in late 2000. Since then, he has worked with
high-tech startups doing sales, business development and product management.
Kashyap graduated from IIT Bombay in 2000 with a B. Tech. in Computer Science and
Engineering. Kashyap loves traveling, snowboarding, bungee jumping and climbing
mountains.
Gaurav Agarwal
Marketing
Gaurav heads marketing at Future Bazaar. As the head of marketing, Gaurav is in-charge
of online traffic, marketing affiliates and vendor program.
Gaurav has led many roles in early stage to growth phase startups often working in
companies with less than 30 employees. His last stint was with Amar Chitra Katha where
he created the New Media Division from scratch and grew the spread of ACK Comics to
all platforms. Prior to ACK, he has worked in the microfinance technology sector and
even attempted a startup in the complex event processing space.
Gaurav graduated from IIT Bombay in 2003 with an B. Tech and M. Tech. in Micro
Electronics.
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The Big Bazaar is one such department store to have
set up shop across the country. Since its first outlet opened in
Kolkata in late 2001, the Big Bazaar has spread to towns and
Big Bazaar With a slogan of "Is se sasta aur accha kahin nahi!"
("Nowhere cheaper or better than this!"), the Big Bazaar targets itself directly at
the average Indian's love of following the crowd and scrambling for a good
discount.
Pantaloon Retail (India) Limited, is India’s leading retailer that operates multiple
retail formats in both the value and lifestyle segment of the Indian consumer
market.
square feet of retail space, has over 1000 stores across 71 cities in India and
employsover30,00people.
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Big Bazaar, a uniquely Indian hypermarket chain, Food Bazaar, a supermarket
chain, blends the look, touch and feel of Indian bazaars with aspects of modern
retail like choice, convenience and quality and Central, a chain of seamless
destination malls. Some of its other formats include Brand Factory, Blue Sky, all,
Top 10 and Star and Sitara. The company also operates an online portal,
futurebazaar.com.
segment.
Pantaloon Retail was recently awarded the International Retailer of the Year
2007 by the US-based National Retail Federation (NRF) and the Emerging Market
Retailer of the Year 2007 at the World Retail Congress held in Barcelona.
Target Audience
Big Bazaar targets higher and upper middle class customers, the large and
specifically targets working women and home makers who are the primary
decision makers.
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Product mix
Denims& t-shirts Fabrics& cut pieces Formal wear Casual wear Party wear
Ethnic wear Accessories Under garments Night wear Dress material Saris Staples
Ready to eat Ready to cook International food Spices Imported bazaar Tea&
coffee Fruits Vegetables Imported fruits Dairy products Soft drinks Packaged
juices Milk item Frozen foods Ice creams Shampoos Detergents Soaps Liquid
Pricing
pricing, Bundling.
Place-store locations
early phase before the real estate value booms, and located at high traffic areas.
Promotion
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Future card(3% discount)
Shakti card
Exchange offer
Weekend discounts
E-tailing
credit cards. Internet as place has put them in a profitable position because there is
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BOARD OF DIRECTORS
Kishore Biyani is the Managing Director of Pantaloon Retail (India) Limited and
Mr.GopikishanBiyani,Wholetime Director
Gopikishan Biyani, is a commerce graduate and has more than twenty years of experience in
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actively involved in the financial, audit and corporate
AWARDS
2009
CNBC Awaaz Consumer Awards 2009
Most Preferred Multi Brand Food & Beverage Chain - Big Bazaar
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Critics Choice For Pioneering Effort In Retail Concept Creation - Central
2008
Indian Retail Forum Awards 2008
Future Group was awarded the Most Admired Retail Company of the year
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The forum presents the business of retail in the region to a global audience,
Big Bazaar, the value format of Future Group bagged the Best Retailer Of
Food Bazaar bagged the INDIASTAR Award for Best Packaging Innovation
in India, for its private label brand Fresh And Pure Chakki Atta.
contest was established in 1972 and is considered as the most popular and
premier event for India’s packaging fraternity. This year there were around 357
entries and the participants had to submit a sample of their designs for selection.
With this award, Pantaloon Retail (India) Limited becomes the first Indian
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Retail Asia Pacific 500 Top Awards 2008
Retail Asia Publishing Pte, the institutor of these awards, aims to set a platform
that appraise raises and recognizes the development and growth of retailing
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Employee Retention
For managers, nothing feels better than having a strong, successful,
strategy. In fact, hiring does not end when the candidate has accepted the
well developed strate gy will let you reduce recruitment through retaining
Obviously, you cannot hold onto all your best people, but you can
considerable time and resources to attain a staff that you are proud of – to
triumph. The intent of this whitepaper is to help you discover the importance
solutions.
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PEOPLE ARE VALUABLE
“Look after your people and the business will look after itself”.
Like an art collector who has spent time and research attaining that
Great Master’s work which embodies the talent, skills and training of the
artist, getting excellent staff requires the same passion. The collector
your position as a manager of people you must do whatever you can to keep
that priceless individual who works hard for your company and generates
strong results.
in the process of using effective hiring tools to assemble what you believe to
be the best staff, with exceptional skills and who fit well into your
performers are often made a variety of offers before they settle on one career
position. But once they are working for you, they need reason and
motivation to remain.
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The old adage “Look after the small things and the big things look after
Your staff is more than employees. They are valuable individuals with
as a paycheck. In fact, people are the single most valuable element within
your organization.
through a recession.
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RECOGNIZING THE PROBLEM
Leadership Team. Getting and keeping good staff demands focused, formal
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The High Cost of Employee Turnover
The costs of high staff turnover can be incredible. Some of the substantial
costs that occur when a person leaves your organization include the
following:
1. Recruitment costs
2. Training costs
● Orientation materials and trainers’ time (ex. call center agents require on
first three months, not including the time spent by existing employees to
assist.
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Some common retention strategies:
• Encourage your workers to share their concerns with you and in turn
share your concerns with them. This fosters openness and trust
• When the recession is over you will need to replace these workers and
at what cost?
• Instead, shift these workers to other areas that are still performing
well.
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• Consider the corporate culture that this prospective employee or
• Doing so will ensure that not only will the employee/manager match
• In a nutshell, champion them and they will champion you and the
company.
• Your employees are your company's best asset and you must protect
people.
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• Let them know how valuable their contributions are to the company.
“Knowing how to select the right people, and in fact, actually selecting
Everything”
It is important that both the organization and the employee know what they
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The goal for any recruitment strategy should be to attract a top performer
who will stay with the company for as long as possible. In order to hire those
company spends quality time, energy and focus to create such a profile it
organization.
Once ideal candidates are hired, their orientation to the company and the role
process. New hires are oriented to the workplace culture, trained in the role
and learn the company’s expected outcomes. The orientation process must
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necessary to attain to complete the role successfully. By establishing these
targets from the outset, the employee will not be faced with surprise
the bonds with the employee by providing more attention, human interaction
and information.
3. Performance Reviews
and their manager an opportunity to step back, look at the bigger picture of
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Performance Reviews increase the chance of an underperforming employee
Clear and open communication is the best foundation for nurturing staff.
employee’s feelings, input and concerns which can be the most cost-
Being heard builds self-esteem and employees with high self-esteem feel
People work for people, not companies, and people need to communicate
effectively to ensure that their voices are being heard and their concerns
addressed.
5. Morale
Whether employees are heading for the exits at an alarming rate or because
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of morale is critical to operational success and should be the cornerstone for
any retention strategy. Morale directly affects the bottom line through its
dissatisfying work experience due to the actual job itself, one’s relationship
with their boss, not having adequate training or a myriad of other factors that
Program
stock options, and the traditional health insurance and retirement packages
are tools that some companies use to help keep employees onboard. Salary
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Carefully developed bonus or profit sharing programs provide encouraging,
goal-oriented initiatives for employees to aim towards. The goals for success
set out by the manager and the employee are more attainable if realistic and
Time Off
Flexible work hours
Job-sharing
Office Space
Home Office
Special Projects, Committee Involvement
Public Acknowledgment
Career development and training
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Company organized discounts such as fitness memberships, discounts
on company products / services, discounts on client’s products /
services
Community and Charity Involvement
8. Employee Surveys
Collecting survey data and understanding concerns is only the first step.
Managers need to craft and implement policies that meet employee concerns
survey responses and associated actions, this lets employees know they are
being heard and that their issues are being addressed. Employee surveys are
9. Exit Interviews
“Facts do not cease to exist because they are ignored.” Aldous Huxley
It is unrealistic to think that good people can be trapped. So, when people do
leave it is important to know why and adjust hiring profiles, policies and
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There are five key guidelines that should be kept in mind to help ensure that
Do not focus solely on the employee’s reasons for leaving but also on
the employee’s attitudes and experiences that identify the issues and
concerns which may not surface when asking about reasons for
leaving.
Ensure that there is more than one way for employees to express their
reasons for leaving – including several open-ended questions for them
to include their own comments – to get a full perspective on their
decision to leave.
Incorporate key behavioral measures such as the employee’s
satisfaction with the job itself, how well the employee’s job
responsibilities were defined, perceived opportunities for
advancement and the employee’s perspective on the amount of
training, feedback and recognition received.
Recognize that exit interview practices need to be implemented
consistently and in such a way as to encourage employees to share
their opinions honestly.
Incorporate the ability to examine results not only on the basis of
individual results but for the organization as a whole.
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10. The Boomerang Effect
The word ‘boomerang’ has recently been used to describe employees who
to their position and the company and are therefore can become the some of
your best recruiters for new talent and mentors for existing employees. The
time they have spent away from the organization has given them the
Company Profile
Big Bazaar is a chain of hypermarket in India. As of June 2, 2012 there are 214 stores
across 90 cities and towns in India covering around 16 million sq.ft. of retail space.
Big Bazaar is designed as an agglomeration of bazaars or Indian markets with clusters
offering a wide range of merchandise including fashion and apparels, food products,
general merchandise, furniture, electronics, books, fast food and leisure and
entertainment sections.
Big Bazaar is part of Future Group, which also owns the Central Hypermarket, Brand
Factory, Pantaloons, eZONE, HomeTown, futurebazaar.com, KB's Fair Price to name
a few and is owned through a wholly owned subsidiary of Pantaloon Retail India
Limited(BSE: 523574 523574), that is listed on Indian stock exchanges.
History
Big Bazaar was launched in September, 2001 with the opening of its first four stores
in Calcutta, Indore, Bangalore and Hyderabad in 22 days. Within a span of ten years,
there are now 161 Big Bazaar stores in 90 cities and towns across India. By September
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2012 BIG BAZAAR will have two more stores in North east namely SILCHAR and
JORHAT in Assam.
Big Bazaar was started by Kishore Biyani, the Group CEO and Managing Director of
Pantaloon Retail India. Though Big Bazaar was launched purely as a fashion format
including apparel, cosmetics, accessory and general merchandise, over the years Big
Bazaar has included a wide range of products and service offerings under their retail
chain. The current formats includes Big Bazaar, Food Bazaar, Electronic Bazaar and
Furniture Bazaar. The inspiration behind this entire retail format was from Saravana
Stores, a local store in T. Nagar, Chennai
The stores are customized to provide the feel of mandis and melas [2] while offering the
modern retail features like Quality, Choice and Convenience. As the modern Indian
family's favorite retail store, Big Bazaar is popularly known as the "Indian Walmart".
On successful completion of ten years in Indian retail industry, in 2011, Big Bazaar
has come up a new logo with a new tag line: ‘Naye India Ka Bazaar’, replacing the
earlier one: 'Isse Sasta Aur Accha Kahin Nahin'. [3]
Strategy
3-C Theory
According to Kishore Biyani's 3-C theory, Change and Confidence among the entire
population is leading to rise in Consumption, through better employment and income
[4]
which in turn is creating value to the agricultural products across the country. Big
Bazaar has divided India into three segments:
India one: Consuming class which includes upper middle and lower middle class (14%
of India's population).
India two: Serving class which includes people like drivers, household helps, office
peons, liftmen, washermen, etc. (55% of India's population) and
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India three: Struggling class (remaining 31% of India's population).
While Big Bazaar is targeted at the population across India one and India two
segments, Aadhaar Wholesale is aimed at reaching the population in India three
segment. With this, Future Group emerged as a retail destination for consumers across
all classes in the Indian society.
Operations
Most Big Bazaar stores are multi-level and are located in stand-alone buildings in city
centers as well as within shopping malls. These stores offer over 200,000 SKUs in a
wide range of categories led primarily by fashion and food products.
Food Bazaar, a supermarket format was incorporated within Big Bazaar in 2002 and is
now present within every Big Bazaar as well as in independent locations. A typical
Big Bazaar is spread across around 50,000 square feet (4,600 m2) of retail space.
While the larger metropolises have Big Bazaar Family centres measuring between
75,000 square feet (7,000 m2) and 160,000 square feet (15,000 m2), Big Bazaar
Express stores in smaller towns measure around 30,000 square feet (2,800 m2).
Big Bazaar has the facility to purchase products online through its official web page,
and offers free shipping on some of their products.
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Values & Cultures
Our Values
Culture
We work in an environment where the deadlines are tighter and the jubilations even more
exciting. We like to maintain this energy we've got going on, so we make sure to bring on
board exactly the right people. Everyone here has a range of amazing (and often hidden)
talents and creative interests.
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Team
Kashyap Deorah
President
Earlier, Kashyap started the US office of Geodesic (NSE: 503699) in the capacity of VP,
Business Development doing online affiliate sales in North America and mobile OEM
sales in Taiwan & China. Kashyap was an early employee at Jasper Design Automation.
Besides naming the company, he made contributions to the sales campaigns for key
customers and prospects in North America and Northern Europe. While a final year
student at IIT Bombay, Kashyap co-founded Righthalf, the first campus start-up as part
of the IIT Bombay Business Incubator. After a successful acquisition of Righthalf by
Stratify, he moved to the Silicon Valley in late 2000. Since then, he has worked with
high-tech startups doing sales, business development and product management.
Kashyap graduated from IIT Bombay in 2000 with a B. Tech. in Computer Science and
Engineering. Kashyap loves traveling, snowboarding, bungee jumping and climbing
mountains.
Gaurav Agarwal
Marketing
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Gaurav heads marketing at Future Bazaar. As the head of marketing, Gaurav is in-charge
of online traffic, marketing affiliates and vendor program.
Gaurav has led many roles in early stage to growth phase startups often working in
companies with less than 30 employees. His last stint was with Amar Chitra Katha where
he created the New Media Division from scratch and grew the spread of ACK Comics to
all platforms. Prior to ACK, he has worked in the microfinance technology sector and
even attempted a startup in the complex event processing space.
Gaurav graduated from IIT Bombay in 2003 with an B. Tech and M. Tech. in Micro
Electronics.
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CHAPTER - V
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Data Analysis And Interpretation
It is an astonishing skill to discover the new things for a researcher in his study. It calls
for the researcher’s own judgment and skill. Analysis means a critical examination of the
assembled and grouped data for studying the characteristics of the object studying and for
determining the patterns of relationship among the variables relating to it.
it is special king of ration. It is used in making comparison between two or more series of
data that are used to describe relationship. Moreover % can also be used to compare the
relative terms of the distribution of two or more series of data.
Percentage analysis
Actual Population
Simple Percentage = -------------------------- x 100
Sample Size
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PERCENTAGE ANALYSIS
TABLE 1
Table No.1 Shows the employee’s category distribution on the basis of gender
1. Male 58 58
2. Female 42 42
Total 100 100
Inference
The above table shows that 58% of the employees are belong to male category and the rest 42% are belongs
to female category..
Chart 1
Chart showing the number of respondents based on gender
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TABLE 2
Table No.2 Shows the age wise distribution of the employees
INFERENCE
The above table shows that majority of the employees i.e., 50% are attained the age 18-25 Years,
25% of the employees are attained the age 18-25 years and 25% of the employee are attained the age
between 36-45 years and there is no respondents in the age 46-55 and above 55years.
CHART 2
Chart showing age group of respondents
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TABLE 3
Table No. 3 Shows the experience of the employees
INFERENCE
The above table shows the experience of the employees i.e, 48% of the employees is below 1 Year, 35% of
the employee are between 1-3 years and 17% of the employees are between 4-6 Years, there is no
respondents in the 7-9 years and 10-12 years.
CHART 3
Chart Showing the experience of the respondents
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TABLE 4
Table No.4 Shows the income level of the employees
INFERENCE
The above table shows the income level of the employee i.e., 68% of the employees is Rs. 3001 –
4000, 15% of the employees are Rs. 6001 – 7000 and 12 % of the employees are Rs. 4001 – 5000, 5% of
the employees are Rs. 5001 – 6000.
CHART 4
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TABLE 5
INFERENCE
The above table shows employees satisfied with their salary and compensation i.e, 2% of the
employees said highly satisfied, 17% of the employees said satisfied and 20% of the employees are said
neutral and 43% of the employees said dissatisfied and 18% are highly dissatisfied.
CHART 5
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TABLE 6
Table No.6 Leave Benefits
INFERENCE
The above table shows employees leave benefits i.e, 12% of the employees said highly satisfied,
46% of the employees said satisfied and 33% of the employees are said neutral and 9% of the employees
said dissatisfied and 18% are highly dissatisfied.
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TABLE 7
INFERENCE
The above table shows employees Health related benefits i.e, 12% of the employees said highly
satisfied, 39% of the employees said satisfied and 35% of the employees are said neutral and 14% of the
employees said dissatisfied and 18% are highly dissatisfied.
CHART 7
Chart showing about the health related benefits
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TABLE 8
Table No. 8 Long term care insurance
INFERENCE
The above table shows employees Long term care insurance i.e, 12% of the employees said highly
satisfied, 64% of the employees said satisfied and 13% of the employees are said neutral and 11% of the
employees said dissatisfied.
CHART 8
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FINDINGS
1. Most of the customers buy their requirement in Big Bazaar on the basis of Weekly
and monthly basis. Customers realized that Big Bazaar stores provide qualitative
2. At present time Big Bazaar provide different types of product assortments to the
customers.
quantities of the customers & profit show that Big Bazaar most accepted name in
4. Big Bazaar mainly deal with middle income group people who want qualitative
7. Big bazaar holds a huge customer base. The majority of customers belong to middle
class family.
8. Impulse buying behavior of customers comes in to play most of the times in big
bazaar.
9. There are more than 50 big bazaars in different cities of India, it seems that there is a
vast growth of big bazaar lying as customers demand is increasing for big bazaars.
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10. Big bazaar is a hypermarket as it provides various kinds of goods like apparels, grocery, stationary, food items,
electronic items, leather items, watches, jewellery, crockery, decorative items, sport items, chocolates and many more. It
competes with all the specialty stores of different products which provide goods at a discounted rate all through the year.
11. The major players in retail industries are Big bazaar, The Tata Groups (Croma),
Vishal Retail Group, Reliance Retail, Kirana stores & Sabka Bazaar etc.
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SUGGESTIONS
Big bazaar should include more of branded products its product category so as to
Big bazaar should provide large parking space for its customers so that they can
It should make different cash counters for different customers. Cash counter and
credit card payment counter should be placed differently in order to reduce the
rush and save the customer’s time. This will be a kind of motivator for the
The service of the sales person is needed to be improved. Personal care should be
taken by the sales person for the customers so that the customers feel good.
During the off peak hour’s big bazaar should provide some offers to its customers
so that people would be encouraged to come to big bazaar during off peak hours.
The customers who are present in the mall during the off peak hours of big bazaar
will definitely go in to big bazaar if surprise offers are made at that time.
and queries. The person sitting at the help desk of big bazaar should be able to
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CONCLUSION:
Retention programs often fail because managers do not know and, therefore, do not act on themost
important areas affecting and employee’s intention to leave. Across the organizations, individual
development and career advancement stand out as both frequent and critical key drivers of any employee’s
intent to leave.
While the general conclusions across organizations may appear similar,at more micro level, the
composition and ordering of specific retention key drivers is unique to each company. In addition, the
meaning attached to specific drivers and, therefore, the actions to be taken may vary by organization.
Before implementing targeted solutions to improve retention, managers need to determine which
factors drive retention th their organization as well as the meaning of those drivers.
Thus I conclude that this employee retention is very important task in an every organization to
have retained the employees.
the recession period are going to emerge from it stronger and healthier
Do everything you can to make sure that you keep your employees
above.
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In fact, many of the retention strategies mentioned above cost little or
that by keeping their turnover levels low, they are in fact improving
with retention from the start of any recruiting program. The process
ensure that our organization has the best possible practices in place to reduce
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deliver quantifiable results to your retention problem and, ultimately, your
QUESTIONNAIRE
Name:
Designation: Qualification:
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BIBLIOGRAPHY
Books:
► Kotler Philip, marketing management, (Pearson education, 12th edition)
► Berman B and Evans J.R, Retail Management (Pearson education, 10th edition)
► Louden D.L. & bitta delia consumer behavior ( tata Mc. Graw hill, 4th edition )
Websites:
www.bigbazaar.com
http://www.citehr.com/48275-executive-summary-n-conclusion-employee-retention-2.html#post222921
Retention review- From Wikipedia
http://en.wikipedia.org/wiki/employee retention
http://www.cs.ny.gov/successionplanning/workgroups/Retention/employeeretentionreport.pdf
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