INTERNAL STRENGTH
1. Product Customization
TOWS
ANALYSIS
EXTERNAL S-O Strategies
OPPORTUNITIES
1. Obtain more patents
through acquisitions
2. Continuing to market
on the internet to gain
larger market bases.
3. Continuing demand
for laptops and
computers
4. Strong growth in big
data market.
EXTERNAL THREATS S-T Strategies
1. Continuously
changing consumer
demands
2. Aggressive pricing
wars
3. Strong brand name of
competitors
4. Rapid technological
advancement
INTERNAL WEAKNESSES
1. Staying nimble
2. E- commerce/ Accessible 2. Low inventory
website 3. More product liability
3. Supply Chain/Process
4. Direct selling business
4. No strong relationship
with the customers
model 5. Buyers’ cannot
5. Suppliers’ cheap products-
Hon Hai precision,
physically touch or
see the tangible
Flextronics, etc. products they want to
6. Strong brand name purchase.
7. Marketing on the Internet
W-O Strategies
 Utilize Dell’s  Establishing Dell's
customization ability and responsive customer
integrate into all possible service or support center
products. (S1, 01) through internet globally
 Using a strong brand to strengthen the
name and global presence, customers' relationship
Dell has the ability to (W4, O2)
continue to develop their
product portfolios.(S1, S5,
S6,O1)
W-T Strategies
 Finding alternative 
products of raw materials
which are cheaper yet
quality-oriented to lower
cost production (S5, T2)
 Enhance customization of
product for the innovation
and creating new models.
(S1, T4)
 SWOT ANALYSIS
STRENGTHS
1. Product Customization
2. E- commerce/ Accessible website
3. Supply Chain/Process
4. Direct selling business model
5. Suppliers’ cheap products- Hon Hai
precision, Flextronics, etc.
6. Strong brand name
7. Marketing on the Internet
OPPORTUNITIES
1. Obtain more patents through
acquisitions
2. Continuing to market on the internet to
gain larger market bases.
3. Continuing demand for laptops and
computers
4. Strong growth in big data market.
Statement of the Problem
1. How has Dell exploited the advantage of the internet to improve performance?
WEAKNESSES
1. Staying nimble
2. Low inventory
3. More product liability
4. No strong relationship with the
customers
5. Buyers’ cannot physically touch or
see the tangible products they want to
purchase.
THREATS
1. Continuously changing consumer
demands
2. Aggressive pricing wars
3. Strong brand name of competitors
4. Rapid technological advancement
 2. What is the main disadvantage of Dell’s selling PCs over the internet?

3. How does Dell compete with a retailer who already has a PC in stock?

4. How does Dell’s supply chain deal with the bullwhip effect?

Introductions

Dell Technologies was established in November 4, 1984. It is an American multinational

information technology corporation based in Round Rock, Texas, and United States that
develops, sells and supports computers and related products and services. The company is one of
the largest technological corporations in the world, employing more than 103,300 people
worldwide. The name of its founder is Michael Dell. He was the youngest CEO to guide a
company to a Fortune 500 ranking. Since the first Dell PC was introduced in 1986, Dell has
continued to shape the industry by breaking new ground and pioneering critical developments in
home, small business and enterprise computing. The industry of Dell consists of computer
systems, computer peripherals, computer software, IT consulting and IT services.
Although Dell company is an industry leader in personal computers, that’s just one
component of their technology portfolio. To really take advantage of the possibilities their
industry provides, they branched out into an innovative array of products and services. At Dell,
everyone can experience multiple business units, groups, teams and positions. The products that
produce by the company including desktops, servers, notebooks, netbooks, peripherals, printers, 
Televisions, scanners, storage and smart phones.
In 1984, Michael Dell founds Dell Computer Corp.1988, Dell holds initial public offering
of 3.5 million shares of company stock.1989, Dell join the mobile computing revolution with its
first laptop computer, the 316TR. 1994, company introduce the Dell PowerEdge server line and
Lithium-ion battery. 2002, the 3100MP projector signal Dell’s entry into the projector market.
2006, Dell company is the first in the industry to offer free product recycling for consumers
worldwide. In 2008, Dell launches first Modular Data Center. 2009, Dell enters the smartphone
market with the Mini 3i from China mobile, Adoma and Latitude Z laptops are produce. 2010,
Del enters the tablet arena with the Streak, a 5-inch device designed. In 2011, Dell acquire
compellent, a rapid growing storage solution provider, to expand their enterprise storage
portfolio, and help the customers better manage data growth, reduce storage costs.
The main business of Dell Company is selling the product of laptops, netbooks and
desktops. Dell Company is selling different kinds of models of laptops for the customers to
choose such as Inspiron Laptops, XPS Laptops, Alienware Laptops and more. Different kinds of
models have different functions, sizes, colour and price. Customers have more choices to choose
the laptops for themselves.