SWOT ANALYSIS – BLA BLA CAR
Strengths
S1: Using Bla Bla car is budget friendly for both:
driver and customer. Service providers are
gaining financially from sharing rides and users
are paying better prices.
S2: Service user and provider can both choose
with whom they are travelling. You can check
age, gender, reviews.
S3: Competitive prices to other types of transport.
S4: Usage of underutilised seats.
S5: Easy to use e-commerce business
Opportunities
O1: Amazing opportunity to meet local people
while travelling in foreign countries. And have
great possibility to emerge this in service.
O2: Expand list of countries where Bla Bla Car
can be used in.
O3: Rise of popularity and vehicles on Bla Bla
Car.
O4: Additional services, like delivery/courier.
O5: Travel is industry that is constantly in
expansion.
Weaknesses
W1: Price is flexible and arranged by driver.
W2: Language barrier. It is hard to check drivers´
knowledge of foreign languages.
W3: Luggage limits.
W4: Delays in non – direct trips, when drivers
have to pick up people in different cities on their
way to final destination.
W5: Locations for pick up or drop off are usually
inconvenient and usually these that are easily
accessed by the car, outside of the cities.
Threats
T1: In some countries there are big competitors
like Uber or Lyft for shorter trips.
T2: Low rated and bad drivers that threat to the
image of Bla Bla Car.
T3: Develop of public transport
T4: Strike protests by taxi drivers across Europe.
T5: Difficult to check health and safety
regulation.