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  • Deliverable 1 - Costa39s Customs Digital Impact Presentation PDF

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    VIKRAM KUMAR
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    The document is a case study assignment for a marketing consulting firm hired by Costa's Customs, a clothing retail company. Students are asked to create a presentation recommending how Costa's Customs can improve their marketing strategy by shifting budget towards digital marketing channels. They must choose two digital channels, discuss content marketing strategies for each, and select a digital communication model. The presentation aims to convince company leadership to adopt a new digital marketing approach.

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    The document is a case study assignment for a marketing consulting firm hired by Costa's Customs, a clothing retail company. Students are asked to create a presentation recommending how Costa's Customs can improve their marketing strategy by shifting budget towards digital marketing channels. They must choose two digital channels, discuss content marketing strategies for each, and select a digital communication model. The presentation aims to convince company leadership to adopt a new digital marketing approach.

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    55 views12 pages

    Deliverable 1 - Costa39s Customs Digital Impact Presentation PDF

    Uploaded by

    VIKRAM KUMAR
    The document is a case study assignment for a marketing consulting firm hired by Costa's Customs, a clothing retail company. Students are asked to create a presentation recommending how Costa's Customs can improve their marketing strategy by shifting budget towards digital marketing channels. They must choose two digital channels, discuss content marketing strategies for each, and select a digital communication model. The presentation aims to convince company leadership to adopt a new digital marketing approach.

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    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
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    of 12

    Deliverable 1 - Costa's

    Customs Digital Impact


    Presentation
    By: All A+ Essays

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    Deliverable 1 - Costa's Customs Digital


    Impact Presentation
    CompetencyEvaluate the role digital marketing plays in overall
    marketing strategy.Scenario InformationYour small marketing
    consulting frm was recently hired by Costa's Customs. Costa's
    Customs is a clothing retail company considering a complete
    rebranding, as their current reputation is dated and

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    ...continued...

    no longer appealing to desired market segments. In the past,


    Costa's Customs experimented with digital marketing initiatives
    but the campaign had been poorly thought out and poorly
    implemented. The previous campaign had very little
    engagement and was a failure that turned management off from
    online

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    ...continued...

    marketing channels completely. Costa's Customs' current


    marketing strategy ignores all forms of digital marketing.
    They've come to your company for advice and
    recommendations for improving their marketing efforts. Your
    administrator has put together some preliminary research on
    Costa's Customs'

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    ...continued...

    background for you to look over. Click on the link below and read
    through it in order to familiarize yourself with the
    business.Costa's Customs' Company ProfleInstructionsYou
    realize that Costa's Customs' current strategy of ignoring digital
    marketing is a huge disadvantage in today's business

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    ...continued...

    environment and set your sights on convincing management to


    shift their marketing budget towards digital channels. Your frst
    meeting with the higher ups is coming up, and you feel that this
    would be the perfect opportunity to give a presentation making
    the case for a strategy shift to digital

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    ...continued...

    Support your opinion with observations from the company


    profle. Two slides minimum. Select two digital marketing
    channels that you think best ft the case company and detail
    their potential impact. Provide an overview of the strengths
    and weaknesses of each channel choice. Support each

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    ...continued...

    channel choice with observations from the company profle.


    Two slides minimum. Provide initial thoughts on possible ways
    to implement content marketing within each of your two chosen
    channels.  Address how Costa's Customs could use each
    channel to implement content marketing. Highlight how

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    ...continued...

    content marketing could be used to connect the two channels to


    each other. Two slides minimum. Select a digital
    communication model that you think best fts Costa's Customs'
    needs and your channel choices. Provide an overview of the
    strengths and weaknesses of this model and explain how it

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    ...continued...

    fts with both channel choices. One slide minimum.


    Attachments Question Field #Marketing

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