E-Marketing Project Report

Project Report
Group Members:
 Saher Maqsood (L1F16MBAM0145)
 Hifza Rana (L1F16MBAM0232)
 Raza Zubair Rana (L1F18MBAM0039)
 Muhammad Ahad Arif (L1F18MBAM0194)

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Acknowledgement
Firstly a thank you to Professor Adeel Asghar, who acquainted us with the Methodology of work and whose
enthusiasm for "E-Marketing" had enduring impact.

Numerous individuals, particularly our class fellows and group members ( Hifza Rana, Saher Maqsood, Raza
Zubair Rana, Muhammad Ahad Arif) itself, have offered significant remark recommendations on this
proposition which gave us a motivation to improve our task. We thank every one of the individuals for their
assistance legitimately and in a roundabout way to finish our task.

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Product
Our product is Moringa. Moringa has been used for centuries due to its medicinal properties and health benefits.
It also has antifungal, antiviral, antidepressant, and anti-inflammatory properties.

Moringa Facts:

 The tree is native to India but also grows in Asia, Africa, and South America.
 Moringa contains a variety of proteins, vitamins, and minerals.
 Moringa oleifera has few known side effects.
 People taking medication should consult a doctor before taking moringa extract.

Moringa Benefits:

1. Protecting and nourishing skin and hair

2. Treating edema
3. Protecting the liver
4. Preventing and treating cancer
5. Treating stomach complaints
6. Fighting against bacterial diseases
7. Making bones healthier
8. Treating mood disorders
9. Protecting the cardiovascular system
10. Helping wounds to heal
11. Treating diabetes
12. Treating asthmas
13. Protecting against kidney disorders
14. Reducing high blood pressure
15. Improving eye health
16. Treating anemia and sickle cell disease

Moringa contains many healthful compounds such as:

 vitamin A
 vitamin B1 (thiamine)
 B2 (riboflavin)
 B3 (niacin), B-6
 folate and ascorbic acid (vitamin C)
 calcium
 potassium
 iron
 magnesium
 phosphorus

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 zinc

Proposed Product:

Moringa Capsule

To date, studies show that Moringa oleifera may lead to modest reductions in blood sugar and cholesterol. It
may also have antioxidant and anti-inflammatory effects and protect against arsenic toxicity. Moringa leaves are
also highly nutritious and should be beneficial for people who are lacking in essential nutrients

Price and Variants:

We will be using competitive pricing strategy for our products.

For Moringa Capsules | 60 we will be charging Rs.300

For Moringa Capsules | 120 we will be charging Rs.550

Place
We will be making the product available at online stores.

What is an online store?

Web based shopping is a type of electronic trade which enables purchasers to straightforwardly purchase
merchandise or administrations from a vender over the Internet utilizing an internet browser. Purchasers
discover a result of enthusiasm by visiting the site of the retailer legitimately or via looking among elective
merchants utilizing a shopping internet searcher, which shows a similar item's accessibility and estimating at
various e-retailers. Clients can shop web based utilizing a scope of various PCs and gadgets, including work
stations, workstations, tablet PCs and cell phones.

An online shop brings out the physical similarity of purchasing items or administrations at an ordinary retailer
or shopping center; the procedure is called business-to-customer (B2C) web based shopping. At the point when
an online shopping store is set up to empower businesses to purchase from another business, the procedure is
called business-to-business (B2B) internet shopping. An ordinary online store empowers the client to peruse the
association's scope of items and administrations, see photographs or pictures of the items, alongside data about
the item particulars, highlights and costs.

We will be making our product available on .

Daraz was founded as a fashion retailer in Pakistan in 2012, but changed to a general marketplace strategy and
business model in 2015 when it also launched operations in Bangladesh and Myanmar.

In September 2015, Daraz secured EUR50 million in its Series B funding in order to expand operations in
Bangladesh, Myanmar and Pakistan. CDC Group, a state-owned Development Finance Institution (DFI) in the
UK[5], invested €20 million alongside a €30 million investment from Daraz existing majority shareholder, Asia
Internet Holdings.

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In July 2016, Daraz Group acquired Kaymu, a consumer-to-consumer online marketplace in South Asia, and
with the acquisition it began operations in Nepal and Sri Lanka.

In May 2018, Daraz Group announced that it had been acquired by Alibaba Group for an undisclosed amount.
This move comes about two years after Alibaba's acquisition of Lazada Group, which was also a startup by
Rocket Internet Group in South-East Asian market. Alibaba Group also runs Singapore's Redmart and owns
stakes in Japan's Rakuten and Indonesia's Tokopedia. Daraz Group's five markets (Bangladesh, Myanmar,
Nepal, Pakistan and Sri Lanka) cover more than 460 million people of which 60% are under the age of 35. In
order to digitize the logistics ecosystem and to improve the delivery standards, Daraz has built its own logistics
company, DEX, in all of its five markets.

Promotion

As we all know Facebook is the largest channel to connect to masses so we will use this medium as our number
one priority to promote our product organically and as well as we might do paid advertising to increase our
reach. We will be offering special discounts and engage our customers through discussions and by talking
benefits. We will be tapping in to other resources like Instagram, WhatsApp and through Vloggers.

Label Content
On our label we will be displaying the following:

1. Company Name
2. Product Specifications
3. Supplement Facts
4. Product benefits
5. Usage
6. Warning
7. Barcode

Label Instructions
1. Suggested usage
2. Warning
3. Expiry date

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Logo design

Label Design

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References
https://en.wikipedia.org/wiki/Daraz

https://www.medicalnewstoday.com/articles/319916.php#side-effects

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