KNOW YOUR BUSINESS

There are so many wealth maximization companies are there in India. Some companies
provide digital platform for the investing and trading like
• Zerodha demat account.
• Upstox demat account.
• Trade Smartonline demat account.
• Sharekhan demat acccount.
• Angel Broking demat account.
• Motilal Oswal demat account.
• ICICI Direct demat account.
• HDFC Securities demat account.
Few companies provide Portfolio Management services in India like

• Porinju Veliyath Equity Intelligence PMS

• Motilal Oswal Next Trillion Dollar Opportunity PMS (NTDO)
• Birla Sunlife PMS
• ICICI Prudential Portfolio Management Services

IDEAL DIGITAL PRODUCT

1) The ideal digital Product should offer wide range of products ranging from
direct equity, mutual funds, debentures, derivatives, currency, commodity
trading and also should include various insurance products. Most of the clients
want all these products in one platform. But the digital platforms which and all
there wont offer all these. There are so many apps but none of them is expert
like Zerodha is for equity. So providing all kinds of products is idle digital
product.
2) Apart from products, The digital platform should able to hold conferences and
video lectures for their clients explaining various schemes and benefits of proper
portfolio management. Client education must be given and accessible 24/7.
Because most of the investment advisors will tell you where to park your money
according to goals but fail to explain the logic behind it.
3) App should also provide regular suggestions for further investment based on
market analysis by experts.
4) App should also make ordering process as easy as possible.
 5) Provide best cyber security to the clients so that trading as well as bank account
information remains safe.
6) Online trading/Digital platform accessible through various devices such as
mobile, tabs, computers.
7) Explicitly should mention hidden charges and commission (transparent)
8) Regarding tax only 10% tax for the capital gain above 1 lakh and tax needs to
be paid only when you withdraw
9) 10% for long term and 15% for the short term
10) I can able to see my portfolio and watchlist.
11) In case of PMS services minimum amount should not be there
12) Access to private funds / hedge funds, asset-backed securities and real estate
13) White glove service and priority support, Account aggregation and financial
planning
14) No matter the account value, charges should be 0.5% management fee. In the
event of a negative return company should waives its monthly fee.
15) A number of asset management companies do not give details of where they
have invested their funds. They usually show only top 10 holdings. It would be
beneficial of they give full details. In addition to the above, if AMCs can have
a category for ESG investments that would be beneficial. With a number of
investors being socially conscious, creating such categories could bring more
participants in the funds.
16) A digital product which will take into account my profile and suggest funds
from various fund houses, without the need for me to search funds myself.

Above mentioned characteristics are the USP for the digital product and services for a wealth
maximization services offering company.
2) Among the digital investment products Zerodha is one of the best app.

The main reason for using zerodha is convenience and lower brokerage. There is no brokerage
on equity investment. Brokerage for equity is there only on intraday transaction. In such a case
if you are investing for long term you are actually in an advantageous position.
Zerodha is convenient because one can trade by oneself without constantly contact a physical
broker. I had used ICICI direct and had a bad experience with it. It was difficult to sell the
shares whenever I wanted. Given that the investment amount is not high it is difficult to get the
attention of physical brokers is sale of shares.

For looking at charts and indicators I use investing.com.

UpStox is good but so many clients facing problem while buying and selling.

Grow app only offers Mutual funds no other products.

Based on no. of users and working ability of digital platform Zerodha is the winner and grow
is loser as it provides only mutual fund investments. Others platforms also losers as there is
slowly reducing customer base because clients are facing glitches while using the platform.