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Introduction
One of the most important strategic dilemmas confronting top-performing companies is their
capability to attract and retain young graduates with good development potential in order to
(Govaerts et al., 2011; Michaels et al., 2001; Wehner, Giardini, and Kabst, 2012). Despite the
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current European economic and labour market recession, to ensure their survival and to
(Philips, 2009; Tibergian, 2013). Although it is possible for organizations to pursue this
the long term if it is not followed by appropriate retention strategies (Garavan et al., 2012).
Investing in specific young graduate initiatives will not provide significant return if their
understand that their futures depend on their ability to recruit and engage the best graduates
are publicized annually in the most important media sources (e.g., national newspaper
– the “Special Ones”. Large and well-recognized companies operating in Portugal have
Programme (e.g., Nestlé, Unilever, Lidl, EDP, Capgemini, Leroy Merlin, GALP, Vodafone,
and Santander). Despite the growing importance of the trainee programmes, there is still a
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lack of knowledge about the positive effects of this specific recruitment strategy on the
attitudes of new graduates after completing the program, especially as compared with other
The purpose of this study, involving recent graduates recruited through a corporate
trainee programme, is: first, to understand whether, after the deep economic and financial
crisis that strongly affected Portugal from 2009 to 2014, human resources management
graduates’ affective commitment, and whether these practices are negatively related to
turnover; secondly, to verify whether young graduates recruited through a trainee programme
will have higher levels of affective commitment and lower levels of intention to leave when
compared with young graduates not recruited through that specific programme.
Recent graduates are an important part of the organization’s talent or human capital. The role
of HRM is crucial in designing and implementing a talent management strategy and practices
that can attract, develop and retain talented graduates (Rigg, 2015; Turban, 2001).
Research provides support for the argument that HRM practices have a direct
influence on employees’ attitudes and behaviours, such as their affective commitment and
intention to remain in an organization (Nishii et al., 2008; Paauwe and Boselie, 2005).
However, Wright and Nishii (2007) suggest that the focus should not be on the impact of
HRM practices at the strategic level of the organization, but on employee perception of those
practices. HRM practices may be seen by employees as an important input into the social
relation process (Snape and Redman, 2010), which relies on a mutual social exchange
relationship developing between them and the organization. Reciprocity, in this social
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HRM practices, properly implemented, sends a strong message to employees about the value
Ostroff, 2004) and if an organization communicates to employees that they are important,
they reciprocate with attitudes and behaviours that are also important to that organization
(Katou and Budwar, 2014). In fact, employees reciprocate by enhancing their positive
attitudes toward the organization when they perceive favourable treatment from their
employer, namely, a sense that the organization answers their needs and pays attention to
their goals (Chambel and Farina, 2015). Organizational commitment—in particular, affective
strong desire to remain in the organization (Allen and Meyer, 1990). When employees
perceive that the organization invests in them, they will respond with a higher affective
commitment to the organization and a lower intention to leave the organization voluntarily
(Hinkin and Tracey, 2010; Kehoe and Wright, 2013; Andrews et al., 2003).
For new graduate employees, the opportunity to be recruited by a company that values
their skills and competences, that wants to help them develop their knowledge, that invests in
training, and that clearly defines performance expectations and goals may be seen as
invaluable and beneficial. With these practices, the company facilitates the performance of
new employees and enhances the likelihood they will remain with the company. In fact,
may signal to the new employee that the company cares about the individual’s quality of life
(Huselid, 1995).
Gehart, 1991). Organizations are looking for new ways to attract graduates and are becoming
increasingly aware of the importance and advantages of their image and reputation. An
organization with a better image or reputation can attract better graduate candidates
(Lemmink, Schuijf, and Streukens, 2003; Gatewood, Gowan, and Lautenschlager, 1993).
their value within the company (Takeuchi et al., 2007). With such investments, the
adaptability and performance of young graduates as new employees are enhanced and there is
a higher probability that the company will maintain this employment relationship.
In summary, the link between HRM practices and affective commitment has been
widely demonstrated in previous research (Chambel, 2012; Nishii et al., 2008; Paul and
Anantharaman, 2004; Takeuchi et al., 2007; Wright and Kehoe, 2008). Furthermore, earlier
studies have also shown that particular HRM practices, which reinforce employee beliefs that
the organization values their contributions and cares about their needs and wellbeing, reduce
employee turnover (Paré and Tremblay, 2007; Rogg et al., 2001; Way, 2002). Based on this
H1: HRM practices developed by the company relate positively with new graduate
organization for all graduates will promote their organizational affective commitment and
From 2009 to 2014 Portugal experienced a deep economic crisis and a financial assistance
programme was agreed upon by the Portuguese authorities, the European Union, and the
International Monetary Fund to run from May 2011 to June 2014 with the total amount of
financing to be €78 billion. During this period, most recruitment activities (in both public and
private sectors) were suspended; salaries and career promotions were frozen; and some wages
young graduates. Portuguese companies adopted two different approaches in the recruitment
of new graduates: either a standard process or through a corporate trainee programme. In the
first approach, which lasts about three to four weeks, graduate candidates apply to job
advertisements in national newspapers and are involved with standard selection methods,
mostly just based on individual interviews and curriculum analysis. Selection is followed by a
formal structured integration process, which includes group sessions with newcomers where
information about the company is delivered, such as its history, structure, mission, vision, and
core values.
companies design a process, which lasts for approximately three months. HR apply specific
selection methods (e.g., personality and ability tests, group dynamics, assessment centre with
work motivation and career expectation interviews) to ensure that the most suitable and
appropriate new graduates are selected for the trainee programme. For those graduates who
intensive soft skills training and job rotation experience, with ongoing management support,
Generally the programme (Figure 1) includes development activities, such as formal training
coaching and job rotation experience among different business units. At the end of the trainee
those who succeed are invited to be employed with a formal, permanent employment
contract.
----------------------------
------------------------------
Comparing these two recruitment approaches for new graduates, we may infer that the
companies which developed and implemented trainee programmes made a greater investment
in graduates than those who did not. According to social exchange theory, graduates respond
reciprocally in terms of work attitudes based on perceptions that the company HRM practices
satisfy their expectations and value them (Chambel et al., 2015), so we would expect that
graduates with a corporate trainee experience prior to selection will develop stronger positive
attitudes toward the company than graduates recruited by the standard method. Based on this
commitment and lower intention to leave when compared with graduates who have not
Method
Sample and procedure
This study was conducted between 2013 and 2014 with the support of a Portuguese company,
a market leader, which since 2005 has run an annual trainee programme with an average of
80 young graduates recruited at university campuses. After the graduates complete the
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programme with 24 months of duration, and about 80% of them are offered a permanent
employment contract.
The first step was an unstructured interview to gather information, the HR strategy
and the rational for the implementation of the program. The HR director explained that each
year the company creates a staff recruitment plan based on immediate business needs and
with the involvement of unit managers. This plan is called the “Operational HR Recruitment
Plan”. The Plan may include recruitment for different employee categories but mainly for
technical and functional jobs (e.g., finance or marketing assistants). Additionally, the CEO
and Board members, based on the organizational development strategy, decided to implement
a specific programme to attract and identify a pool of young talent among the best Portuguese
university students, not to fill immediate business needs but to prepare them for future
The HR department was then asked to identify the two groups of graduates recruited
between 2005 and 2008—graduates with experience as trainees prior to hiring and non-
trainee graduates. We wanted to compare two different groups of graduates with similar
tenure of 5–8 years working in the company. An email invitation to participate was sent to
225 graduates, and we obtained data from 168 (74.6 %). Of the 168 selected to participate in
this study, 84 were former trainees and 84 non-trainees.
Measures
Human Resource Practices. Based both on the organization’s trainee program and interviews
with the HR Corporate Director, three HRM practices were identified as the most visible for
questionnaire (Cesário, 2015) with 12 items. There were four items for each practice.
Recruitment and induction – “When I started working for this organization, I received
Training – “When I think of the training I received in this organization, it has been
Responses were scored on a 5-point Likert scale ranging from 1=strongly disagree to
5=strongly agree.
(Nascimento et al., 2008) of Meyer and Allen’s (1997) scale with six items (α= 0.86) was
used. Examples of these statements are: “I would be happy if I developed the rest of my
career in this company” and “I do not feel emotionally attached to this company” (inverted).
Responses were scored on a 7-point Likert scale ranging from 1=totally disagree to 7=
totally agree.
developed by Bozeman and Perrewe (2001). The scale contained five items. Examples of
these statements are: “It is likely that I will look for another job in the near future” and “I’m
Responses were scored on a 7-point Likert scale ranging from 1=strongly disagree to
Results
Initially correlations between all variables for the total sample were analysed. The results
suggests that a high perception of HR practices reinforces the employment relationship and
----------------------------
Insert about here Table 1. Descriptive statistics and correlations for all variables
-----------------------------
However, descriptive statistics comparing the two groups (Table 2) show a slightly lower
level of affective commitment for graduates with previous trainee experience (M = 4.08, SD
= 0.87) compared with non-trainees (M = 4.14, SD = 0.90), with opposite findings for the
-----------------------------
Regression analyses
affective commitment and turnover intention, a hierarchical multiple regression analysis was
------------------------------
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--------------------------------
organizations would be positively related to affective commitment. The results show that
only the perceptions regarding training practice were a significant predictor of affective
commitment (β = 0.38, p <0.001), thus providing partial support for this hypothesis.
0.21**, p <0.01 and β = -0.39***, p <0.001, respectively). However, the perception regarding
performance appraisal was not a significant predictor of turnover intention. Thus, H2 had
H3 predicted that graduates with previous trainee experience would have higher levels
of affective commitment and lower levels of intention to leave when compared with
graduates with no trainee experience. However, t-tests (Table 2) indicate there was no
significant difference between the two groups in terms of affective commitment (t = -0.43, p
= 0.67) and turnover intentions (t = 1.63, p = 0.11). Thus, no support for H3 was not found.
Discussion
One of this decade’s main organizational challenges—which confronts companies all over
workforce, as well as new means of attracting and retaining young graduates. Identifying the
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appropriate high-potential group to target at the appropriate time is crucial to the graduate
recruitment process and should be the primary HR challenge (Breaugh, 2009). HR strategy
recent graduates. The challenges that employers encounter in terms of graduate recruitment
and retention are highly complex and contentious (Heaton et al., 2008), mainly because, over
the last decade, young graduates have been entering the labour market with higher
The first purpose of this study was to explore the association between new young
positively related to new graduates’ affective commitment—it was observed that training was
the only HR practice predictive of this positive attitude. This observation is in line with
previous studies that showed a positive relationship between training and workers’ affective
Going a step further, this study confirms that in a very competitive graduate
development to help them achieve organizational and individual goals (Ghosh et al., 2011;
Guzzo et al., 1985). This is because employees reciprocate this organizational investment by
negatively associated with turnover intentions, results showed that recruitment and training
activities predicted this attitude. These HRM practices influence the employees’ feeling of
relationship. Hence, employees reciprocate with a lower intention to leave (Allen et al., 2003;
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Leana and Florkowski, 1992; Meyer and Smith, 2000). Recruitment and training are therefore
practices that may be seen by graduate recruits as important inputs into the social relation
process (Snape and Redman, 2010), which relies on a mutual social exchange relationship
H3 explored attitudinal differences between two groups of graduates: one group with
programme lasting almost 24 months; and the other group, graduates with no trainee
recruitment and selection activities. Contrary to what was expected, no differences were
observed between these two groups. Perhaps this unexpected result occurred because trainees
had higher academic qualifications (at least an MA degree) compared with the non-trainee
graduate group, mostly with BA degrees and not seen inside the company as a high potential
group. Maybe both characteristics, higher educational qualifications and being labelled as a
special high potential graduate group, suggest that graduates with trainee experience have
developed higher ambitions and expectations regarding their professional aspirations and
expect a fast career progression and higher rewards (Terjesen et al., 2007). If they feel their
expectations are not being fulfilled, they do not develop a strong organizational commitment
and company HR practices to promote their retention are worthless. This possible explanation
of results should be further investigated through a similar study where a mediation effect of
This study raises a very important issue for reflection by organizations. Most HR
leaders understand that the use of highly-qualified graduates to maximize business efficiency
has become a distinctive factor in ensuring organizational success (Ingham, 2006) and
developing an effective strategy for graduate retention is very important for the future of a
factors relating to employee retention that can also be applied to graduates. Factors
influencing retention appear to include challenging and meaningful work, opportunities for
et al., 2004). Walker (2001) also identified factors which can promote retention: positive
good work-life balance; and adequate communication within the organization. Research has
also shown that as long as employees feel they are learning and growing, they will be less
This study has certain limitations. The cross-sectional nature does not allow for generalized
conclusions regarding causal relations. Graduates of the company were requested to respond
commitment and intention to leave at a specific time. Future studies would benefit from
strategy: “Is it useful, or fair, to explicitly create two groups of graduates within the same
organization in such a way that the organization promotes two micro-cultures?” Future
research regarding this question could have considerable implications for HR managers and
Conclusion
From a practical perspective, our findings suggest the need for organizations to rethink their
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recruitment and selection strategies and pay attention to the career expectations of young
graduates. This study provides empirical findings to help HRM understand the implications
of attraction and retention policies and the role of HR practices promoted by organizations, in
to remain with the company. The results of this study will provide HRM with insights into
some practices that could increase organizational commitment and retention of graduates.
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Trainees Selection Induction & On
Atraction Procedures Welcome
Procedures Boarding
Permanent e
Performance Development
Contract Evaluation & Activities
Feedback
Off Boarding
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Variables Mean SD 1 2 3 4 5 6
1.Academic 2.96 0.95
Qualifications
2.Tenure 4.17 1.28 -0.02
3.Recruitment & 2.63 0.47 -0.07 -0.12
Induction
4.Training 2.74 0.69 -0.18* 0.35**
5.Performance 2.84 0.69 0.06 -0.9 0.35** 0.40**
Appraisal
6.Affective 5.30 1.14 -0.23** 0.04 0.28** 0.46** 0.28**
Commitment
7.Turnover 2.91 1.44 0.33** 0.08 -0.35** -0.47** -0.23** -0.49**
Intention
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