Disney acquired Pixar, the animated film studio led by Steve Jobs, in a $7.4 billion deal in 2006. This merged the film studios of Disney and Pixar, bringing together characters like Mickey Mouse and Nemo under the Disney corporate umbrella. The merger was seen as beneficial for both companies - it would allow Disney to leverage Pixar's successful computer animated films across its businesses, while Pixar could continue operating independently but have access to Disney's global distribution and marketing. Both companies took steps to integrate their cultures successfully, like preserving elements of Pixar's culture and ensuring its employees felt part of the new environment.
Disney acquired Pixar, the animated film studio led by Steve Jobs, in a $7.4 billion deal in 2006. This merged the film studios of Disney and Pixar, bringing together characters like Mickey Mouse and Nemo under the Disney corporate umbrella. The merger was seen as beneficial for both companies - it would allow Disney to leverage Pixar's successful computer animated films across its businesses, while Pixar could continue operating independently but have access to Disney's global distribution and marketing. Both companies took steps to integrate their cultures successfully, like preserving elements of Pixar's culture and ensuring its employees felt part of the new environment.
Disney acquired Pixar, the animated film studio led by Steve Jobs, in a $7.4 billion deal in 2006. This merged the film studios of Disney and Pixar, bringing together characters like Mickey Mouse and Nemo under the Disney corporate umbrella. The merger was seen as beneficial for both companies - it would allow Disney to leverage Pixar's successful computer animated films across its businesses, while Pixar could continue operating independently but have access to Disney's global distribution and marketing. Both companies took steps to integrate their cultures successfully, like preserving elements of Pixar's culture and ensuring its employees felt part of the new environment.
Disney acquired Pixar, the animated film studio led by Steve Jobs, in a $7.4 billion deal in 2006. This merged the film studios of Disney and Pixar, bringing together characters like Mickey Mouse and Nemo under the Disney corporate umbrella. The merger was seen as beneficial for both companies - it would allow Disney to leverage Pixar's successful computer animated films across its businesses, while Pixar could continue operating independently but have access to Disney's global distribution and marketing. Both companies took steps to integrate their cultures successfully, like preserving elements of Pixar's culture and ensuring its employees felt part of the new environment.
Walt Disney has announced that it is buying Pixar, the animated studio led by Apple head Steve Jobs, in a deal worth $7.4 billion, Jan 25, 2006 Disney CEO : Bob Iger (1 Oct 2005–)
Headquarters: Burbank, California, United States
Revenue : 52.46 billion USD (2015)
Founded : 16 October 1923, Los Angeles, California, United States
Net income : 8.38 billion USD (2015)
Subsidiaries : Pixar, Walt Disney World, Disney Store, ABC, ESPN,
Disneyland, Lucasfilm and Marvel Studios etc.
Founders : Roy O. Disney, Walt Disney
Founded : 3 February 1986 Headquarters: Emeryville, California, United States Acquisition : 2006 Founders : Alvy Ray Smith, Edwin Catmull Parent Company: The Walt Disney Company In 1986, Steve Jobs purchased the computer graphics division of Lucas Film Ltd. for $10 million and established it as an independent company named Pixar , co-founded with Dr. Edwin E. Catmull. On November 22, 1995, Pixar Animation Studios forever impacted the future of filmmaking with the release of its first feature film, Toy Story. The film went on to become the highest grossing film of 1995 with $362 million. Success Factors The key reasons for the success of the merger of the two companies was that ; 1) investors saw potential for Disney to leverage on Pixar’s computer animated character to be used in its vast networks. One successful example was “cars”. The revenue in retail products from “cars” was over $5 million. 2) Pixar’s willingness to change so as to be a part of the international conglomerate helped. The companies not only followed normal tactics for successful mergers but also came with some different ones. Pixar created a list of things that would not be changed so as to preserve its culture like Pixar employees didn’t sign employment contracts. Bob Iger ensured that Pixar employees get mixed in the new environment. Presented by: GANESH REDDY MEKALA