Market opportunities:

For e commerce, basend on the opportunity and financial capabilities, it has to be strategically identified
which segment to the market to be the ‘market space’ or a specific firm. Opportunities are external
factors in our business environment that are likely to contribute to your success. To identify perfect
market opportunities, it is important to consider key factors such as:

the political, economic and competitive environments;

 market access;
 product potential;
 distribution and production;
 and the social/cultural
 demographic/physical environments.

As we are doing e commerce business so we must analysis the market opportunities. Here is the
framework:

 Identify to our business oppourtunities

 Identify our business need
 Determine target customer srgment

Aafter analysis market we find our oppourtunities:

1. Demographically : demographic opportunities might include an aging population, which

signals they are more e book oriented.