Professional Documents
Culture Documents
Product Safety & Pricing: Other Parties Adversely Affected
Product Safety & Pricing: Other Parties Adversely Affected
Product Safety & Pricing: Other Parties Adversely Affected
1st Example
• Considered judgments
• Similar beliefs, desires, and values
• Make similar judgments about consumer purchases
• Identifying likely customers based on common beliefs
and values
2nd Example
• Exploiting the real fear and anxiety
• Nonrational factors such as fear or anxiety
CONCEPT OF VULNERABILITY
Vulnerability
• “To be vulnerable is to be susceptible to some harm.”
• A person is vulnerable if there is some factor that
predisposes that person to a greater risk of harm than
what is faced by others.
UNETHICAL DECEPTION
Marketing
• Unintentional
• Unintended
• Targets population > individuals
Sales
• Rely on deceptions
• Salespersons have a choice to stop the sales pitch
• Better positioned to avoid manipulation and deception