Capayan, Manuel

Castillo, Jackie Lyne

Dulay, Abegail
Galang, Pamela
Navarro, Winnie
Tabor, Jewel

JOLLIBEE

Known to be the man behind the country`s famous bee, Tony Tan
Caktiong is another rags-to-riches story from owning a small ice cream
franchise, to heading some of the Philippines` most famous food chains.
Born third of seven siblings, Tony Tan Caktiong was from a poor family
in China who immigrated to the Philippines in hope that they may have a
better life. His family helped each other out, establishing a restaurant
business in Davao which enabled young Tony to study Civil Engineering in
the University of Santo Tomas. When he was 22, Caktiong decided to shell
out ₱350,000 in an ice cream parlor franchise. He opened Cubao Ice Cream
House and Quiapo Ice Cream House. As their business becomes more and
more successful, they started to hire more people to help them manage it.
Two years later, he decided to serve hamburgers, fried chicken, and
spaghetti as people began to tell him that they don`t want to eat ice cream
all the time. It was then that they decided to rebrand and change their name
to “Jolllibee” as it represents them as a company, and the people that they
cater to – hardworking and happy.
Jollibee`s popularity as, according to Caktiong, they don`t know the
local food culture. Filipinos have a sweet taste on food, so Jollibee decided to
serve spaghetti with a sweeter flavor. Filipinos like to smell everything they
eat, which is the reason behind the “Langhap Sarap” tagline they have been
using for a while now. As years go by, the Jollibee group grew bigger.
Caktiong partnered up and established a couple other food chains including
Chowking, Red Ribbon, Greenwich. Aside from bringing Jollibee, Chowking,
and Red Ribbon to other countries, they`ve also established new food chains
in China and Taiwan which suit the tastes of the people there.
 As of 2016, Tony Tan Caktiong ranked 6th in Forbes` Philippines` 50
Richest. He was also awarded the Entrepreneur of the Year and the Ernst and
Young Entrepreneur of the Year in 2004.