Strengths in the SWOT analysis of Minute Maid :

Strengths are defined as what each business does best in its gamut
of operations which can give it an upper hand over its competitors. The
following are the strengths of Minute Maid:

 Differentiation: Minute Maid has a clear differentiation from its

competitors since it has more pulp than juice. This reinforces the fact that
is it made from fresh fruits and also gives the drink a nice fruity texture
and flavor.
 The backing of Coca-Cola: Minute Maid is owned by Coca-Cola
Limited and is one of their flagship brands in the juice category.
 Multiple variants: The juice is available in a variety of flavors such as
apple, orange mango, lemon, pomegranate, grape, and guava. They also
have mixed fruit and mixed vegetable pulpy drinks.
 Top Brand: Minute Maid is amongst the top-selling brands in the juice
category.In India, it is the market leader followed by Tropicana. In the US
it is ranked second to Tropicana while in Europe it is leading in market
share. Currently, globally Minute Maid accounts for 13 percent of the
market share and is the world leader in juice category.
 Global yet local advertising: The advertising strategy of the brand
promoted a global image but gave the viewer a local feel to the product.
This made them capture the minds of the people. and gave the brand a
sense of belongingness.
 Family approval: Quite contrary to aerated drinks which have always
been the focal point of Coca-Cola, Minute Maid because of its pulpy feel
is assumed to be made of fresh fruit and is perceived as healthy.This has
made the drink immensely popular amongst family audiences.
Weaknesses in the SWOT analysis of Minute Maid :
Weaknesses are used to refer to areas where the business or the
brand needs improvement. Some of the key weaknesses of Minute Maid are:

 Weak flavoring: Minute Maid focuses more on the pulpy feel than the
flavor of the fruit and thus in comparison to its competitors the flavor
might seem a bit watered down.
 Weak advertising: In comparison to other brands that compete with it,
you may find it difficult to get information on Minute Maid. The
advertisements are weak and there is almost no presence of the brand in
social media or Internet.
 Internal competition: Minute Maid find a lot of competition from
internal brands of Coca-Cola like Maaza, Sprite, Fanta, and Coca-Cola.
The company which has always been known for aerated drinks tries to
push them more than Minute Maid.
 Lower shelf coverage: Any juice brand is sold through retail outlets
and in the case of Minute Maid their shelf coverage is very poor in
comparison to Tropicana. This drastically affects its visibility.

Opportunities in the SWOT analysis of Minute Maid :

Opportunities refer to those avenues in the environment that surrounds the
business on which it can capitalize to increase its returns. Some of the
opportunities include:

 Growing demand for fresh juices: As people become more and more

focused on health fruit juices are growing in popularity.Minute Maid gives
a feeling of fresh fruit and the sugar content is also lesser.Thus it is
preferred by a lot of families.
 Juice and Breakfast: Many modern-day couples and families are now
choosing to replace tea or coffee which were breakfast beverages with
juice since it is healthier. Minute maid pet bottles are available in all sizes
and they are easy to carry.This makes it an ideal choice for people on
the move.
 Tie-ups with cafes and bars: Minute Maid has tie-ups with cafes and
bars where it is sold as part of various combos. This helps the brand to
grab a significant share of the limelight.

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Threats in the SWOT analysis of Minute Maid :
Threats are those factors in the environment which can be detrimental to the
growth of the business. Some of the thCompetition: With lowered barriers to
entry, the juice segment is one of the most competitive markets.The rivalry
between Coca-Cola and Pepsi is making it increasingly difficult for both
companies to survive and the story trickles down to their brands Minute Maid
and Tropicana.

 Growing concerns about health: Today there is negative imagery of

store-bought juices and people perceive them to be high on sugar and
calories. This is making them eat fruit than drink juice a trend which can
emerge as a threat to Minute Muid.