I n d i a Re a dy - to - e a t Fo o d M a r ke t

Fo re c a s t & O p p o r t u n i t i e s , 2 0 1 9

Market . Intelligence . Experts

 Industry Brief

Globally, the demand for ready-to-eat (RTE) food products has been increasing over the last few years on account of busier
lifestyle of consumers and their rising income levels. Due to increased employment opportunities, a large number of people
are migrating from tier 1 and tier 2 cities to metropolitans, which is an important driver for RTE food products in the
country. Nuclear families and bachelors residing in metros for study or employment purpose are among the major
consumers of RTE food products in India. The number of working women is particularly on the rise, which is again driving
the demand for RTE food products. All these factors are creating significant awareness about ready meals among
consumers. Growth in retail chains and outlets is also adding to the product awareness among consumers in the country.
Supermarkets, convenience stores and hypermarkets are emerging as the key points-of-sale offering a wide range RTE food
products manufactured by leading companies such as ITC, Kohinoor, Haldiram’s, McCain, MTR, etc

According to “India Ready-to-eat Food Market Forecast & Opportunities, 2019”, the Indian RTE food market is
projected to grow at a CAGR of 21.99% during 2014-19, in value terms. Increasing workforce, improving consumer lifestyle,
and expanding retail formats are the key drivers buoying growth in RTE food products demand in the country. Northern and
western region are the key revenue contributors in the RTE food market, with major demand emanating from cities like
Delhi-NCR, Mumbai, Ahmedabad, etc. Segment wise, shelf stable RTE food demand exceeds that of frozen RTE food in the
country. This is attributable to the fact that frozen RTE food needs proper refrigeration for maintaining their shelf life.
However, high price of RTE food products is a major factor posing threat as Indian consumers are innately price conscious
and their preferences generally change with even slightest change in price. This presents RTE companies with an opportunity
to come up with a variety of high-quality RTE food products in affordable price range. “India Ready-to-eat Food Market
Forecast & Opportunities, 2019” report explains following aspects related to Ready-to-eat food market in India:

India Ready-to-eat Food Market Size, Share & Forecast

Segmental Analysis – Shelf Stable and Frozen Food
Policy & Regulatory Landscape
Changing Market Trends & Developments
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Competitive Landscape & Strategic Recommendations
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 Ta b l e o f C o n t e n t s

1. Research Methodology
2. Sample Questionnaire
3. Analyst View
4. Global Ready-to-eat Food Market Overview
5. India Ready-to-eat Food Market Outlook
5.1. Market Size & Forecast
5.1.1. By Value
5.2. Market Share & Forecast
5.2.1. By Type
5.2.2. By Region
5.2.3. By Company
6. India Shelf Stable Ready-to-eat Food Market Outlook
6.1. Market Size & Forecast
6.1.1. By Value
6.2. Market Share & Forecast
6.2.1. By Company
6.3. Price Point Analysis
7. India Frozen Ready-to-eat Food Market Outlook
7.1. Market Size & Forecast
7.1.1. By Value
7.2. Market Share & Forecast
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7.2.1. By Company
7.3. Price Point Analysis © TechSci Research
 Ta b l e o f C o n t e n t s

8. India Ready-to-eat Food Consumer Analysis

9. Supply Chain Analysis
10. India Ready-to-eat Food Market Dynamics
10.1. Drivers
10.2. Challenges
11. India Ready-to-eat Food Market Trends & Developments
11.1. Use of Retort Technology
11.2. Adoption of New Technology
11.3. Increasing Demand for Convenience Food
11.4. Changing Consumption Pattern
11.5. Innovative Promotional Techniques
12. Policy & Regulatory Landscape
13. India Economic Profile
14. Competitive Landscape
14.1. Kohinoor Speciality Foods India
14.2. ITC Limited
14.3. Godrej Tyson Foods Limited
14.4. Haldiram’s Snacks Pvt. Ltd.
14.5. MTR Foods Pvt. Ltd.
14.6. McCain Foods (India) Pvt. Ltd.
14.7. Himalaya International Limited
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14.8. Gits Food Products Pvt. Ltd.
14.9. ADF Foods Ltd. © TechSci Research
 Ta b l e o f C o n t e n t s

14.10. Amrit Foods Pvt. Ltd.

15. Strategic Recommendations
16. About Us & Disclaimer

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 List of Figures

• Figure 1: Global Ready-to-eat Food Market Size, By Value, 2009-2019F (USD Billion)
• Figure 2: India Ready-to-eat Food Market Size, By Value, 2009-2019F (USD Million)
• Figure 3: India Population Size Forecast, 2010-2026F (Billion)
• Figure 4: India Ready-to-eat Food Market Share, By Type, By Value, 2013
• Figure 5: India Ready-to-eat Food Market Share, By Type, By Value, 2019F
• Figure 6: India Ready-to-eat Food Market Share, By Region, By Value, 2013 & 2019F
• Figure 7: India Ready-to-eat Food Market Share, By Company, By Value, 2013
• Figure 8: India Ready-to-eat Food Market Share, By Company, By Value, 2019F
• Figure 9: India Shelf Stable Ready-to-eat Food Market Size, By Value, 2009-2019F (USD Million)
• Figure 10: India Shelf Stable Ready-to-eat Food Market Share, By Company, By Value, 2013
• Figure 11: India Shelf Stable Ready-to-eat Food Market Share, By Company, By Value, 2019F
• Figure 12: India Frozen Ready-to-eat Food Market Size, By Value, 2009-2019F (USD Million)
• Figure 13: India Frozen Ready-to-eat Food Market Share, By Company, By Value, 2013
• Figure 14: India Frozen Ready-to-eat Food Market Share, By Company, By Value, 2019F
• Figure 15: Share of Respondents Consuming Ready-to-eat Food, 2014
• Figure 16: Share of Bachelor Respondents Consuming Ready-to-eat Food, 2014
• Figure 17: Share of Working Women Respondents Consuming Ready-to-eat Food, 2014
• Figure 18: Factors Influencing Buying Behavior of Respondents Consuming Ready-to-eat Food, 2014
• Figure 19: Share of Respondents Consuming Ready-to-eat Food Products, By Age Group, 2014
• Figure 20: Respondent Behavior towards Ready-to-eat Food Purchase Destination, 2014
• Figure 21: Respondent Behavior towards Purchasing Ready-to-eat Food, By Schemes 2014
Respondent Behavior for Buying Frozen Ready-to-eat Food, By Parameters Like Price/ 6
• Figure 22:
Brand/Quality/Marketing Activities, 2014
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 List of Figures

Respondent Behavior for Buying Shelf Stable Ready-to-eat Food, By Parameters Like Price/
• Figure 23:
Brand/Quality/Marketing Activities, 2014

• Figure 24: Respondent Behavior for Buying Ready-to-eat Food, By Brand, 2014

• Figure 25: Respondent Behavior for Buying Ready-to-eat Food, By Family Member, 2014
• Figure 26: India Ready-to-eat Food Supply Chain Analysis Flowchart
• Figure 27: India Working Population Size, 2009-2012 (Million)
• Figure 28: Retort Technology Flow Chart
• Figure 29: Number of Middle-Class Households in India, 2013, 2015F & 2020F (Million)
• Figure 30: India Online Retailing Market Size, By Value, 2013-2016F (USD Billion)

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© TechSci Research
 L i s t o f Ta b l e s

• Table 1: Ready-to-eat Food Products, By Segment

• Table 2: ITC Average Shelf Stable Food Prices, 2014 (USD per Kg)
• Table 3: MTR Average Shelf Stable Ready-to-eat Food Prices, 2014 (USD per Kg)
• Table 4: GRB Average Shelf Stable Ready-to-eat Food Prices, 2014 (USD per Kg)
• Table 5: Best Average Shelf Stable Ready-to-eat Food Prices, 2014 (USD per Kg)
• Table 6: Haldiram’s Average Shelf Stable Ready-to-eat Food Prices, 2014 (USD per Kg)
• Table 7: India Average Shelf Stable Food Prices, By Major Brands, 2014 (USD per Kg)
• Table 8: Yummiez Average Frozen Ready-to-eat Food Prices, 2014 (USD per Kg)
• Table 9: McCain Average Frozen Ready-to-eat Food Prices, 2014 (USD per Kg)
• Table 10: Britte Average Frozen Ready-to-eat Food Prices, 2014 (USD per Kg)
• Table 11: Keya Average Frozen Ready-to-eat Food Prices, 2014 (USD per Kg)
• Table 12: Premier Average Frozen Ready-to-eat Food Prices, 2014 (USD per Kg)
• Table 13: India Average Frozen Ready-to-eat Food Prices, By Major Brands, 2014 (USD per Kg)
• Table 14: Marketing Campaigns By Ready-to-eat Food Companies in India, 2014
• Table 15: Various Type of Licenses Required for Running Food Business in India
• Table 16: Kohinoor Foods List of Awards
• Table 17: ITC Limited List of Awards
• Table 18: Major ITC Brands in Packaged food Segment
• Table 19: Major Food & Beverage Trade Shows in India
• Table 20: Top Grocery Shopping Websites in India

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 Research Methodology

Product Definition

India processed food market has distinguished among RTE (ready-to-eat), the food which only needs to be
heated up before being served, and RTC (ready-to-cook), the food that requires several ingredients to be
added prior to cooking.

Ready-to-eat food is defined as a food, which is into edible form and don’t require any washing, cooking, or
additional preparation by the food establishment. It falls under the convenience food category, where the
preparation time for the food is extremely short. Convenience is the major factor associated with the ready-
to-eat food product, resulting into time saving of the consumer. In the ready-to-eat food segment, prepared
or ready meal, which are relatively new in the Indian market, are becoming popular among the Indian
consumers.

Ready-to-eat food meets specific requirements such as convenience, nutritional adequacy, shelf stability,
and storage. Since their introduction in 2002, ready-to-eat food has fully emerged in the country. After the
introduction of retorting technology, the sales of ready-to-eat food products has boost up due to its superior
packaging, taste and flavours.

R e s e a r c h M e t h o d o l o g y

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 Research Methodology

Baseline Methodology

Our dedicated team of industry experts has comprehensively monitored and analyzed various aspects of the
Indian ready-to-eat food market. The team has analyzed the various industry segments and speculated a
positive future of the industry. Taking into consideration growth of various segments of disposable income,
rising demand for convenience food, increasing working population especially women, changing food
consumption pattern, expenditure on food segment in monthly grocery shopping, etc., our team of analysts has
provided a prudent analysis of the industry’s performance in the future. This would enable our clients in planning
their investment decisions and explore growth opportunities in the Indian ready-to-eat food market.
For our study, we have gathered information through primary research surveys with around 10 manufacturers
and 8 distributors of ready-to-eat food industry in India, followed by an exhaustive search of credible paid
databases. Our team of experts has then prudently evaluated all the collected information and personated them
in a chronological order to depict a meaningful and clear picture of the ready-to-eat food market in India.
In addition, while compiling the data, we have also cross-checked all the collected information from multiple
sources and data warehouses in order to present the most accurate and precise information of the concerned
industry. We have also identified and analyzed all emerging trends, including the important drivers and
challenges that industry is confronting. We have also presented various forecasts for the industry based on our
in-depth analysis of market dynamics, prevalent trends, developments and growth opportunities.

Companies interviewed: Godrej Tyson Foods, Haldiram’s, Kohinoor, McCain, ITC,

Companies Interviewed Best, GRB, MTR, Premier and Brittee

Sources
Economic Intelligence Unit (EIU), Hoovers, Business Week, Company Annual Reports, Factiva, One Source and 10
News Articles
© TechSci Research
 Sample Data - Snapshot

Figure 1: India Ready-to-eat Food Market Size,

Figure 13: Share of Respondents Figure 14: Share of Bachelor Respondents
By Value, 2009-2019F (USD Million) Consuming Ready-to-eat Food, 2014 Consuming Ready-to-eat Food, 2014

CAGR:
X%

110
CAGR 100 No, 50%
90
: X% 80
70 No, 50%
60
50
40
30
20
10

Yes, 50%

Yes, 50%

Figure 2: India Ready-to-eat Food Figure 3: India Ready-to-eat Food

Market Share, By Type, By Value, Market Share, By Type, By Value, Figure 4: India Ready-to-eat Food Market Share, By Region, By
2013 2019F
Value, 2013 & 2019F

North East

2013-14: X% 2013-14: X%
2019F-20F: X% 2019F-20F: X%
XXXXX
Frozen RTE ,
50%
50%

XXXXX
South

Shelf Stable West

50%
RTE, 50.00% 2013-14: X%
2013-14: X% 2019F-20F:X%
2019F-20F:X%

X%
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2013 2019F
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 Report Ordering

Report Name: India Ready-to-eat Food Market Forecast and Opportunities, 2019

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