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• Bournvita

Bournvita
• Overview
• History
• Gallery

1932 Bournvita launched in the UK

1933 The brand's famous Bourn-vita Beaker first appeared, introduced to stimulate sales of
Bourn-vita.
1948 Bournvita launched in India.
1950 The "Sleeping Beaker" was relaunched in 1950 and was now produced in a high grade
plastic material. It came complete with a blue "Night Cap" lid that could also be used as a saucer
and was sold as a special combined offer of a 1/2lb tin of Bourn-vita and a Beaker.
1960 Nigeria begins importing Cadbury Bournvita in wooden crates from the United Kingdom.
Distribution and sales developed significantly afterwards.
1964 Local manufacturing started in Nigeria with greater marketing support for the brand.
1972 The Cadbury Bournvita Quiz was launched on radio in India
1980’s In India, Bournvita was positioned on ‘taste’ and the ‘goodness’ benefit. The
communication taglines demonstrated this – “Brought up right, Bournvita bright”, “ Goodness
that grows with you”
1990’s Bournvita relaunch which involved product fortification and complete refresh in the
marketing mix. The brand was positioned around “physical and mental strength”. Around the
same time the Cadbury Bournvita Quiz was taken on national television. The program made
quizzing interesting for kids, reaching out to 2.5 Lakh kids directly every year through the school
contact programs and another 20 Lakh kids through the television route
1991 The Brand sponsored the Nigerian female Soccer team, the Super Falcons to the first ever
Female World Cup.
1998 The brand commenced the Cadbury Bournvita Children’s Magic Flight. An initiative to d
develop their leadership potentials by exposing them to other climes.
2001 In India Bournvita was relaunched with a renewed kid focus communication, and fresh
contemporary packaging through PET jars.
2002 In Nigeria, the brand initiated a scheme to recognize and reward excellence in the
teaching profession. This birthed the Cadbury Bournvita Teachers’ Awards.
2004 Bournvita relaunch with “Superchargers”, further product fortification, with a more
compelling positioning of “Confidence to face daunting obstacles through the strength of body
and mind”
2006 Bournvita dawned a new look in India with international, trendy packaging. The relaunch
was accompanied by the launch of a variant BV Five Star Magic – an MFD that has all the
goodness of BV with the exciting taste of Cadbury 5 Star Chocolate. Bournvita 5 Star Magic is the
sparkling new identity of the age-old favorite malt food drink Bournvita. For the first time in its
history, Cadbury India combined two of its most powerful brands Bournvita and 5 Star to present
a unique caramelized fun taste to consumers.
2007 The Bournvita Confidence Academy was launched in India on POGO TV (one of the leading
kids’ channel). The show in a first of its kind initiative showcased young prodigies who were not
rated on the performance of their own skill, but on the skill that they would learn from their
peers. The show had prodigies with varying backgrounds and talents. Ashraf; a small town folk
singer, Kabir; a west metro born dancer, Ameetoshri; a east born academis, Nikhil; a south born
go kart racing champion and so on

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