What is brick and mortar retail?

What are the categories coming under brick and mortar retail?

Which category seems interesting?

Dividing the whole project into two phases:

Phase 1- Categories that would and wouldn’t survive post covid and why?

What are the reasons for a few categories that couldn’t survive?

What are the reasons for a few categories to thrive immediately post lockdown?

What are the reasons for a few categories to remain consistent pre-during-post lockdown?

Do these categories fall under essentials or non-essentials?

Phase 2 – User sentiments towards these categories.

 What are some user sentiments towards retail shopping and how would it change?
 What are the types of behaviour and sentiments identified during lockdown?
 What would be the immediate reaction/response of the users once the lockdown is lifted?
Will this continue or was it an impulsive behaviour?
 What have been the user sentiments in other parts of the world during lockdown or while it
was lifted?
 User sentiments towards essentials and non-essentials

What should the report include?

 Key Research Question/s and background of the topic (secondary research, numbers or top
quotes)
 Your project plan, Methods used, Sampling
 Respondents (in case of survey mention the criteria and in case of in-depth interviews or
opinion maker interviews, mention the specific participants. Make sure of privacy concerns
of respondents, and mask real identities if required).
 Key observations
 Insights
 Recommended research methods to be used

1. Secondary research 

2. Primary research

3. Observation method (at least one)

4. Interview/ probing method (at least one)

5. Qualitative output

6. Quantitative output
My process

1. Document Research

User Persona

Research Methodology

Route that you take

Look at the geography – A cities,

Jio Mart – Strategy

Patanjali – Strategy

How India was dependent on China for consumer goods?