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'Exploring Color Theory PDF
'Exploring Color Theory PDF
COLOUR
COLOUR THEORY in a CREATIVE CLASSROOM
media
fluency
This ebook looks at colour theory and some of the applications it has to marketing and media. It will give you an understanding of
how colour is used to invoke sense and emotion, and how it can represent the values of an organization or designer. Then, you’ll be
able to try out some projects with your students that will show them how to use the power of colour to its full effect!
HUE: The actual quality of a colour (ex. the primary
colours red, blue, and yellow).
Properly-used colour schemes are at the forefront of every design’s specific appeal and
effectiveness. They communicate the message we want to send, and invoke the feelings that
inspire opinion and action. Colour is carefully considered in any design.
The following examples are five basic and commonly-used colour schemes you see in
everyday life. You’ll discover how they were used and what makes them so effective.
MONOCHROME
Uniformity, Simplicity
The Monochromatic scheme uses one
colour of different shades and depths.
COMPLEMENTARY
Contrast, Harmony
The Complementary scheme utilizes two
colours that are across from each other.
TRIAD
Vibrancy, Balance
The Triad scheme uses three colours from
equidistant points on the colour wheel.
ANALOGOUS
Serenity, Comfort
The Analogous scheme uses colours that are
adjacent to each other on the colour wheel.
TETRADIC
Boldness, Playfulness
The Tetradic colour scheme has four colours
arranged into pairs or an equidistant group.
WHEEL BUILDER MASTER CLASS CATCH THE EYE CHASING RAINBOWS SELL WITH COLOUR
What variations can How do artists use How do advertisers What can you build to Why is the proper use
you develop on the colour to bring out use colour schemes to help you see the full of colour so crucial in
Colour Wheel? feeling and emotion? prompt buyer action? spectrum of light? advertising?
Build your very own Grab your favourite Create a case study of Explore methods for Create an original ad
unique model of the paints and get ready one of your favourite bringing the spectrum to sell a product using
Colour Wheel. Use all to create your own ads and demonstrate of light to life right in the medium you want.
different types of masterpiece! Bring any how all their colour front of your eyes! Use Use the psychology of
media in recreating a idea to life in a way choices made their your prism to create an colours to send your
wheel of colour! that speaks to you. product so popular. amazing light display. message to everyone!
A companion you
can count on.
If you enjoyed the colour theory article, we know you’ll love this.
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• A Fluency Snapshot tool for quick assessment
• 6 exciting project-based learning scenarios
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• Resources for understanding and instruction
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