Key Deliverables

5 slides- answer the 3 questions.

Note:Please put all analysis, data points that have been used to arrive at your final recommendations
in the annexures.

Questions-1
A) Choose ---Strategy (‘ecosystem’ route or the ‘fully owned’ or a hybrid of the two)?
B) Back your strategy with reasons - why this particular strategy( bring in the relevant Indian
context)
C) Primary research to substantiate your strategy

Solution:

A) Hybrid of two
B) Why hybrid ?

Feasibility to company (Hybrid) From Indian consumer perspective

Less marketing spend Price sensitive consumers: Gets the benefit of

integration strategies : better offers

Leverage already established user base Super app resolves the space issue of user base
having low cost smartphone

No efforts required to build brand value Prefer keeping those apps which can be used on a
daily basis

Cost of service would be less

New verticals are in alignment with flipkart’s

business model

Increases their visibility

Using vast wealth of data to deliver better

service
-provide personalized product and service
-Also push the notifications at the right time
C) PRIMARY RESEARCH INSIGHTS ( to get indian consumer perspective)

Question-2

Demand side:
A) 3-4 key areas
B)Timeline view of implementation
C) Key customer metrics affected: eg Monthly active users, repeat, average spend time
etc.

Solution: A) ---

B)

1.Engagement metric would go up

2. Customer retention would increase

3.
Questions:3

Supply side:

A) 3-4 key areas

B)Timeline view of implementation
C) Key supply side metrics affected: eg no of active sellers

Additional questions (Supply side):

● New vertical - eg OTT--- fully owned or partnership?

● Should they integrate with Delhivery-- ?
● Should they scale seller base to offer a wide range of “local” products or continue to scale
steadily while focusing on quality?

Categories

● Entertainment,
● digital payments,
● financial services
● Healthcare
● Education
● Games.