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  • Britania Shallal Sampling

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    Muhammad Naveed
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    Britannia conducted a sampling of wafers and cake at the Al Shallal Theme Park in Jeddah on November 1st, 2012 from 4pm to 11pm with 4 female promoters. They distributed 180 packs of chocolate wafers, 48 packs of hazelnut wafers, and 96 packs of milk caramel wafers as well as 60 packs of chocolate pound cake and 48 packs of vanilla pound cake. Feedback indicated that the chocolate products were more fresh and attractive looking while also being more popular with younger generations, and that hazelnut pairs well with Arabic coffee.

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    Britannia conducted a sampling of wafers and cake at the Al Shallal Theme Park in Jeddah on November 1st, 2012 from 4pm to 11pm with 4 female promoters. They distributed 180 packs of chocolate wafers, 48 packs of hazelnut wafers, and 96 packs of milk caramel wafers as well as 60 packs of chocolate pound cake and 48 packs of vanilla pound cake. Feedback indicated that the chocolate products were more fresh and attractive looking while also being more popular with younger generations, and that hazelnut pairs well with Arabic coffee.

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    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
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    10 views17 pages

    Britania Shallal Sampling

    Uploaded by

    Muhammad Naveed
    Britannia conducted a sampling of wafers and cake at the Al Shallal Theme Park in Jeddah on November 1st, 2012 from 4pm to 11pm with 4 female promoters. They distributed 180 packs of chocolate wafers, 48 packs of hazelnut wafers, and 96 packs of milk caramel wafers as well as 60 packs of chocolate pound cake and 48 packs of vanilla pound cake. Feedback indicated that the chocolate products were more fresh and attractive looking while also being more popular with younger generations, and that hazelnut pairs well with Arabic coffee.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pdf or txt
    of 17

    BRITANNIA WAFERS &

    CAKE SAMPLING
    • Outlet: Al Shallal Theme Park – Jeddah

    • Date: 1st Nov, 2012.

    • Timing: 4:pm to 11:00 Pm

    • Promoters: 4 Female Promoters.


    Sampling stand
    Products display
    Visitors’ response
    Report:
    Wafers flavor Quantity Distributed (Packs)
    Chocolate 180
    Hazelnut 48
    Milk Caramel 96

    Cake Quantity Distributed ( Packs)


    Chocolate Pound Cake 60
    Vanilla Pound Cake 48
    Feedback - Cake
    1. Chocolate cake looked and tasted more fresh.

    2. Chocolate cake is more liked by young generation.

    3. Chocolate cake is very soft.

    4. Vanilla has less sugar and is more appreciated by old-


    age.

    5. Vanilla cake looked less fresh when compared to


    chocolate.

    6. The packing of both is very attractive especially the


    Chocolate.
    Feedback - Wafers
    1. Chocolate wafer was more liked as compared to other
    flavor.
    2. Hazelnut flavor is more tasty, when having with Arabic
    Coffee.

    3. Milk Caramel wafer is too rich in taste due to high


    quantity of sugar.

    4. Milk Caramel Wafer is a new flavor and not available in


    other brands.

    5. Chocolate wafer tast similar to “LOACKER CHOCLATE”.

    6. Overall the chocolate wafer was appreciated by many


    customers.

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