Hannah Johnson

2325 N. Ivy Road, Tea, SD 57064  (605) 261-7665  Hannahmarie898@gmail.com

EDUCATION
University of South Dakota, Vermillion, SD Graduation: May 2020
Bachelor of Business Administration
Major – Marketing
Projects: Wall Street Journal: Read Ambitiously – Marketing research plan that reestablished the WSJ
WORK EXPERIENCE
University of South Dakota Alumni Association – Constituent Engagement Intern May 2018 – April 2020
 Supported, coordinated, and executed alumni engagement initiatives while supporting alumni engagement marketing
communication strategies, specifically those relating to digital engagement
o Plan and execute digital communication plans for 30-35 events throughout the year
o Assist in creating content for social media platforms and website
o Provide support and oversight of “Where Are They Now” social media alumni recognition program
 Assisted in management of alumni volunteers throughout the country
o Supervised development of volunteer led “alumni watch party” initiative
Lauriebelles Boutique – Sales Associate December 2014 – December 2018
 Provided outstanding customer service, receiving ratings of 96% on customer service feedback surveys
 Helped an average of 25 customers per day in finding selected items and providing recommendations, which
generated a total of $1k in revenue per day
Buckle – Sales Associate November 2015 – December 2017
 Provided outstanding customer service by listening to customer’s needs and knowing how Buckle’s products would
meet their needs
 Consistently achieved personal sales goal by creating an enjoyable shopping experience for Buckle’s customers
The Bancorp – Reconciliation Analyst Intern May 2017 – August 2017
 Ensured the proper card balances were held and verified in accordance to settlement transactions
 Communicated clearly and effectively with department personnel as needed to ensure accounts remained in
compliance and all outstanding items were resolved in a timely manner
 Minimized account losses through accurate processing system

LEADERSHIP EXPERIENCE
Alpha Phi Si Chapter – Director of Social Media November 2017 – March 2018
 Assisted in developing and creating the social media plan for the chapter
 Maintained and updated each media platform at least 4 times a week
 Designed and created posters, flyers, and tickets for philanthropy events to increase attendance
American Marketing Association – Vice President of Programming August 2018- May 2019
 Received honorable mention for USD’s multi-media Wall Street Journal (WSJ) case study submission
 Assisted with coordination of analytics leading the team to the 2nd highest case study rank in university’s history
 Informed and motivated members by coordinating 3 professional workshops, weekly education seminars relating to
the industry, and hosting competitive mini-marketing strategy campaigns.
University of South Dakota Student Ambassador – Member March 2017 – May 2020
 Providing campus tours to perspective students, which led to USD hitting a record enrollment in 2018
 Serving as a University of South Dakota representative and perform duties at various USD campus and community
events
Pi Sigma Epsilon – Leadership Board August 2019 – February 2020
 Attended the 2019 Midwest Regional Pi Sigma Epsilon Convention in Cedar Rapids IA, and was recognized as a top 20
finalist for the Pro-Am-Sell-a-Thon competition
 Coordinated a social media campaign for the Heartland Humane Society to increase volunteerism and adoptions
 Managed a marketing simulation game that analyzes sales data and refines the “4 Ps” strategies to maximize profits
and sustain competitive advantage

CERTIFICATIONS
Google Analytics  Google AdWords Display  Hubspot Inbound Marketing  CITI Certifications:
Social and Behavioral Responsible Conduct of Research, Social Behavior Research