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GRABSUM School Inc.

Candelaria,Quezon 4323 Tel. No. 042 585-8723 / Fax. No. 042 585-9969
TERTIARY EDUCATION DEPARTMENT

OUTCOMES-BASED TEACHING AND LEARNING PLAN IN MANAGERIAL ECONOMICS

Course Title Managerial Economics Course Code : Mng Eco


Credit Units 3 UNITS Pre requisites:

Course Description:

Managerial Economics is concerned with the application of economic principles and methodologies to key management decisions
within organizations. It provides principles to foster the goals of the organization, as well as a better understanding of the external
business environment in which an organization operates. A primary purpose of the course is to develop tools useful in other business
related courses since economics is the foundation for much of what is taught in finance, marketing, business strategy and many other
courses in the accountancy related program. Managerial Economics is fundamentally a unique way of thinking about problems, issues
and decisions that managers face in each of the functional areas of the organization as well as the strategic ones faced by general
managers

Learning Outcomes:

After completing the course the student should be able to:

 Use the rational-actor paradigm to predict firm and individual behavior.


 Compute the relevant costs of any decision.
 Use marginal analysis to make extent (how much) decisions.
 Make investment decisions that increase firm value.

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 Set optimal prices and price discriminate.


 Predict industry-level changes using demand/supply analysis.
 Develop long-run strategies to increase firm value.
 Use game theory to predict how your actions influence those of others.
 Bargain effectively.
 Make decisions in uncertain environments.
 Solve the problems caused by moral hazard and adverse selection.
 Align individual incentives with the goals of the company.
 Align division incentives with the goals of the company.
 Manage relationships between upstream suppliers or downstream retailers.
 Identify unconsummated wealth-creating transactions and devise ways to profitably consummate them.

Assessment
Week Content Standard PERFORMANCE TASK Learning Outcomes Learning Activities
Methods
1-3 The Economic Way of Demonstrate clear understanding of
Thinking economics and other related term

1. Markets and the Firm Understand the different  Lecture  Quiz


sub-markets making up
2. Agenda for 405 an economy  Researching  Recitation

3. Actors in the market Explain who the main  Field Observation  Written exam
actors in most markets
4. Defining a market are  Peer Discussion  Report on

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TERTIARY EDUCATION DEPARTMENT

company’s
5. Supply and Demand Explain what  Collaborative performance
Analysis considerations go in Work
defining the relevant
6. Supply Basics market  Interview
authority of
7. Demand Basics What why supply- firm /
demand analysis is organization
8. Concept of Equilibrium needed
 Articles/case
9. Principles Economic Understand how to think study/research
Thinking: Opportunity of Supply separately sbout economics
Cost
Understand how to think
10. Principles Economic of Demand separately
Thinking: Relevant cost
How to bring Supply and
Demand together to
define a market’s
equilibrium

Explain Surplus and


Shortage in a market

Explain what determines


the evolution of prices
over time in a supply-
demand framework

Do we observe full

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supply and demand


curves or only points of
intersection in
the real world?

Define and give business


examples of opportunity
cost.

Explain the distinction


between an irrelevant
cost and a relevant
(differential)
one.

If time: some applications


to the economic way of
thinking

4-5 Demand Analysis I Demonstrate competences and skills to


analyze demand based on the different
determinants . Define an indifference  Lecture  Quiz
1. Personal value curve and explain the
1.1. Total personal value shape of one between  Class Discussion  Recitation
1.2. Marginal personal two goods;
value between a good and a  Information  Written exam
1.3 Willingness to pay bad. Inquiry
 Reaction Paper
2. Indifference curves Define marginal personal  Case Study
value and derive a analysis  An analysis

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3. The demand schedule schedule from total


personal value.
4. Consumer surplus
5. The demand function Derive and plot a demand
schedule for an
6. Change in demand vs. individual from
quantity demanded knowledge of the
person’s marginal
7. Determinants of demand personal value.
7.1. Variables usually
outside the firm’s State the law of demand
control
7.1.1 Income Explain the reasons
7.1.2 Prices of related behind a downward
goods sloping industry demand
7.1.3 Price curve
expectations
7.1.4. Population size Infer the marginal
and mix personal value schedule
7.1.5. Network effects implicit in a person’s
demand schedule.
7.2. Factors that the firm
can usually control Define consumer surplus
7.2.1 Product and calculate its
7.2.2 Promotion magnitude in the context
7.2.3 Place of a numerical example.

8. Elasticity definitions Graphically portray


8.1. Income elasticity consumer surplus.
8.2. Cross price elasticity

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8.3. Own price elasticity Distinguish between a


8.4 Promotional change in demand and a
change in quantity
demanded.
9. Price elasticity
categories List at least five
conceptually distinct
10. Special cases of price factors that cause
elasticity demand to change.

11. Elasticity and total Define and give examples


revenues of complements,
substitutes and normal
12. Relation among P, MR goods.
and Ed
Define, precisely, price
13. Basic price elasticity of demand.
discrimination
Define cross price and
13.1 Rationale income elasticities.
13.2 Rules
Calculate price elasticity
of demand from data.

Categorize demand as
being elastic or inelastic
from given data.

Explain the unique


properties and reasons

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behind totally elastic and


totally
inelastic demand.

Assess the impact on


revenues of a price
change under alternative
scenarios of
elasticity.

Argue that a firm should


not operate in the
inelastic range of
demand.

Demonstrate verbally
and graphically that the
profit-maximizing price
occurs
where demand is elastic
if marginal cost is
positive.

Distinguish the special


case of zero marginal
cost and the unique
pricing solution
where demand elasticity
is unity.

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Correctly provide the


equation that relates
marginal revenue, price
and elasticity.

Calculate marginal
revenue from knowledge
of the demand function.

Determine the optimal


price for a price searcher
– given the demand and
cost functions.

Explain why, for the price


searcher, marginal
revenue is less than
price.

6 PRELIMINARIES EXAMINATION
7-9 Demand Analysis 2 Demonstrate competences and skills to
analyze demand based on the different
1. Determinants of price determinants . Identify the most
Elasticity important factor in
determining elasticity –
1.1. Competition from competition.  Web Searching  Quiz
substitutes: Role of
market share Describe how its market  Inquiry Research  Written exam
1.2. Relationship Between share impacts a firm’s Method
Market and Firm demand elasticity.  A report

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Elasticity  Class Discussion


1.3. Rivals' price response Explain how the elasticity  Reflection paper
1.4. Other factors of supply of substitute
1.4.1 Switching costs products impacts the  Interviewing an
1.4.2 Search costs elasticity of demand for a expert
1.4.3 Quality and signaling seller.
1.4.4 Importance of item  Dialogue
in total costs of
“solution’ Define switching costs  Article/case
2. Differentiation versus and relate the concept to study/Research
Cost Leadership elasticity. reading
strategies
Discuss how the Internet  Group Discussion
3. Supply might affect demand
3.1. Supply function elasticity facing a
3.2. Law of supply particular on-line
3.3. Change in quantity seller.
supplied versus
change in supply Conjecture whether
3.4. Supply elasticity demand is likely to be
elastic or not in the
4. Competitive market absence of data.
equilibrium
Distinguish between a
5. Effects of demand and firm and an industry
supply shifts elasticity and explain
which is relevant
6. Price ceiling is a particular situation,
including price matching
7. Price floor of rivals.

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8. Firm versus market Link elasticity to the


Demand strategies of product
differentiation and cost
9. Estimating demand – leadership.
econometrics
9.1. Linear regression Display the market
9.2. Interpreting clearing price and
coefficients quantity for a
9.3. Interpreting competitive market.
regression fit
9.4. Omitted variables Show the impact of a
9.5. Log linear estimation change in demand on the
9.6. Identification market clearing price and
Problem quantity.

10. Solving for optimal price Show the impact of a


change in supply on the
market clearing price and
quantity.

Explain how supply


elasticity affects the
degree to which price
changes when
demand changes.

Distinguish between the


industry demand for a
product sold in a

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competitive
market from the demand
facing one seller.

Explain why the demand


facing a price taker is
horizontal.

Run a regression that


estimates a demand
function containing
multiple
independent variables.

Interpret in words the


meaning of the
coefficients of each of the
independent
variables.

Calculate the price, cross


price, and income
elasticities from the
regression
output at given values of
the independent
variables.

Forecast demand based

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on the regression results.

Use the regression and


knowledge of costs to
make pricing decisions.

Explain the problem of


non-linearity.

Recast a regression in
log-linear form.

Correctly interpret the


coefficients of a log-linear
demand regression as
elasticities.

Explain and give one


example of the
identification problem.

9 -10 Production and Costs Exhibit skills and competencies to apply


correctly the optimal condition for factor
employment in other settings besides one
dealing with production (capital and labor)
when given a set of numbers relating to factor
prices and production.
1. Production function Distinguish between  Interactive  Individual or
1.1. Short run function short run and long run Discussion Group
1.2. Long run function situations. Exercises

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 Lecture-
2. Law of diminishing Give a precise definition
returns and explanation for the  Group Work  Oral reporting
principle of diminishing
3. Product curves returns.  Brainstorming
 Worksheet
3.1. Total  Group Discussion presentation
3.2. Marginal Define MP, AP and TP of
3.3. Average labor and be able to show  Demonstration
on a graph the  Written exam
relationships among the  Computation and table
4. Marginal revenue product functions. exam

5. Marginal labor cost Employ data on the MP of


labor and demand for the
6. Optimal employment of product and create the
labor in the short run short run demand curve
for labor, using the
7. Production isoquants concept of marginal
revenue product.
8. Marginal rate of technical
Substitution State and explain where
the optimal employment
9. Returns to scale is for a factor such as
9.1. Constant labor in the short run.
9.2. Increasing
9.3. Decreasing Explain why the marginal
labor cost exceeds the
10. Isocost lines wage for a wage
searcher.

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11. Optimal combinations of


factors Define a production
isoquant and state the
12. Expansion path relationship between the
slope of the isoquant and
13. Application: Optimal the ratio of factor
interventions and Cost- marginal products.
effectiveness
Explain why the ratio of
14. Cost types the MP’s is a measure of
the substitutability
14.1. fixed between factors.
14.2. sunk
14.3. variable Explain why the slope of
14.4. differential an isoquant becomes
flatter as one moves
15. Application of cost down along it.
types: technology
adoption State the definition of
and reasons for both
16. Cost functions increasing and
16.1. Short run decreasing returns to
16.1.1. total fixed scale.
cost
16.1.2. total cost Define an isocost line and
16.1.3. average demonstrate that its
variable cost slope is a measure of
16.1.4. average relative factor prices and
fixed cost that its position is a
16.1.5. marginal measure of total outlay.

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cost
16.2. Long run Explain verbally,
16.2.1. total cost graphically and
16.2.2. average cost mathematically why for
16.2.3. marginal cost optimality in the mix of
factors, MRTS must equal
the ratio of the factor
17. Application of costs: prices.
Make versus Buy
Define an expansion path
18. Relation between cost and explain why it is a
and productivity long-run equilibrium
18.1. MC and MP of production concept.
labor
18.2. Unit labor cost Be able to apply correctly
and AP of labor the optimal condition for
factor employment in
19. Relation between long & other settings besides
short run cost functions: one dealing with
the envelope curve production (capital and
labor) when given a set
20. Economies of scale of numbers relating to
factor prices and
21. Economies of scope production.

22. Learning curve Define what is meant by


the term "cost-effective".

Determine which of two


alternative methods of

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achieving an outcome is
preferred - given data on
costs and effects of each.

Define implicit cost as


opposed to explicit cost
and give an example of
each.

Explain the meaning of


normal rate of return by
relating the concept to
opportunity cost.

Demonstrate that a
normal rate of return is
equivalent to zero
economic profit.

Distinguish between a
short run and a long run
situation.

Distinguish among sunk,


fixed, and variable costs
in a variety of contexts.

Explain the relationship


between a marginal and
an average cost function.

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Define and derive per


unit cost functions
(marginal, average
variable, average
fixed, average total) from
knowledge of total cost
functions and vice versa.

Explain the underlying


reasons behind the
shapes of each cost curve
- both short run and long
run.

Derive and explain the


implications of the
relationship between
unit labor cost and the
average productivity of
labor; ditto for marginal
cost and for the marginal
productivity of labor.

Demonstrate that long


run adjustments are
cheaper than short run
ones because the firm
can minimize costs in the
long run.

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Understand that the long


run cost functions come
from the expansion path
of the firm and stem
from the cost-minimizing
condition.

Derive and plot the long


run average cost curve as
the envelope of the short
run curves.

Differentiate between the


reasons behind a
declining long run
average cost and a
declining short run
average cost.

Define and recognize the


existence of economies of
scale - given cost data.

State three different


reasons why scale
economies may occur.

Decide which scale of


plant is most

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advantageous for a firm


to build.

Differentiate between
lower costs that stem
from cumulated volume
versus rate
effects

Relate the Improvement


Factor to the exponent in
the equation for the
learning effect.

Explain how the learning


effect can lead to
competitive advantage.
11 Profit Maximization and
Competitive Markets
Portray profit maximizing price and output
for a price taker firm that is making or losing
money in the short run and long run operation
in a competitive market..

Predict how the elasticity of supply of inputs


will impact the shape of the long run industry
supply curve Distinguish the features  Class Discussion

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1. Market structures of monopoly, oligopoly


1.1. Price taker and monopolistic  Lecture
1.2. Price searcher competition, giving two
examples of each.  Reading of a case
study : Paul Chesler,
Director, Quality
2. Demand facing a price Describe and graph the Assurance
taker revenue conditions
(demand, MR, and TR)  Group discussion
3. Price taker: profit- facing a price taker.
maximizing output
3.1. Short run State the profit
3.2. Long run maximizing condition for
the price taker in the
4. Economic vs. accounting short run.
profit
5. Shut-down condition Explain the “shut down”
rule.
6. Supply curve of a price
taker Portray profit
maximizing price and
7. Industry supply curve output for a price taker
firm that is losing money
8. Relationship between MC in the short run but finds
and supply it advantageous to
operate.
9. Contribution analysis
Portray profit
10. Market entry maximizing price and
output for a price taker

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11. Long run competitive firm that is making


equilibrium profit in the short run.

12. Industry supply in long Explain how the firm’s


Run short run supply curve is
determined.
12.1. Constant cost industry
12.2. Increasing cost Depict the effect of a
industry change in costs on the
12.3. Decreasing cost position of the firm’s
industry supply curve.

13. Effect of a tax in Derive the industry


competitive markets supply as the lateral
summation of all the
14. Effects of price controls firms’ supply curves.

15. Allocation mechanisms Predict which firms will


stay in the market at the
16. Benefits from lowest prices.
international trade
Define “contribution” and
17. Effects of trade explain why it is the
Restrictions criterion for decisions in
the short run.

Explain why entry of new


firms occurs when price
is above average cost for
the existing firms.

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Define, state the


conditions, and
graphically portray long-
run competitive
equilibrium for the firm.

Explain what is meant by


constant, decreasing and
increasing cost
industries.

Distinguish between
economies of scale and a
decreasing cost industry.

Define the long run


industry supply price.

Predict how the elasticity


of supply of inputs will
impact the shape of the
long run industry supply
curve

Distinguish between
incidence and burden of
a tax and graphically
demonstrate the role of
supply and demand

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elasticities in
determining the burden.

Portray the impacts of


price controls, including
shortages, surpluses and
nonprice competition.

Illustrate the impacts of


licensing restrictions in
an otherwise competitive
market, including prices
and quantities, the losses
and gains to effected
parties.

Explain how elasticity of


supply and demand
shapes these results.

Explain and graphically


portray the benefits of
free trade

12 MIDTERM EXAMINATION
13 - 14
Price Searchers' Markets Demonstrate skills and competences to
determine the appropriate market position
between quality and price for a  Interactive  Quiz
price searcher. Discussion

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 Written work
1. Types and characteristics Define the characteristics
of price searchers of price searchers,  Reflective Learning  Discussion /
emphasizing the revenue Recitation
1.1. Oligopoly conditions faced
1.2. Monopolistic  Cooperative Group  Concept Paper
Competition Graphically, Study
1.3. Monopoly mathematically and  SWOT Analysis
verbally show the profit  Business Worksheet
2. Price searcher model maximizing price,  Oral Presentation
quantity and level of
3. Monopolistic profit in a price
Competition model searchers' context.

3.1. Short run equilibrium Distinguish between the


3.2. Long run equilibrium profit-maximizing
3.3 Versioning solution for a monopolist
and that for a
monopolistically
4. Barriers to entry competitive firm.

4.1. Strategic versus State the conditions for


structural barriers long run monopolistically
4.2. Switching costs competitive equilibrium.
4.3. Network effects
4.4. Economies of scale Give a definition of
4.5. Capital requirements barrier to entry
4.6. Learning curve
4.7. Control of resources Enumerate and explain at
4.8. Legal barriers – least six categories of

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patents, copyrights, barriers to entry.


trademarks, licenses
Define competitive
advantage and explain its
5. Cartels relationship to long run
competitive
equilibrium.
6. Oligopoly – Cournot and
Bertrand Define what is meant by
the benchmark
competitor's value
proposition and
explain why a firm must
at least match this

Graphically display the


choice of market position
between quality and
price for a price searcher.

Demonstrate that a fixed


fee makes no difference
in the pricing decision.

Graphically portray the


region (in the
quality/price space) that
a firm can operate
in and simultaneously
satisfy consumers and

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shareholders.

Explain why cartels exist,


what problems they face
in being effective, and
graphically portray the
cartel model.

Argue the economic basis


for antitrust policy using
graphs.

Explain the assumptions


and results of the
Bertrand and Cournot
models.

15 - 16 Advanced Pricing

1. Extensions of oligopolistic Demonstrate understanding that if marginal Portray the "kinked


pricing: cost is zero, the optimal variable fee is zero if demand model" and
1.1 Limit Entry Pricing buyers have identical demands thus demand identify its assumptions,  Lecture  Quiz
1.2 Price Rigidity and has a great role in pricing applicability,
Kinked Demand implications and flaws.  Group discussion
1.3 Price Leadership  Written work
Recite the assumptions

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that are used to build the  Interactive


2. Objectives of pricing – model of price leadership Discussion  Discussion /
complex pricing Recitation
3. Price Discrimination Identify at least one
characteristic of an  Reflective Learning
3.1 Standard industry that is helpful  Concept Paper
3.2. for price leadership
to be effective  Cooperative Group
4. Volume pricing Study  Oral Presentation
Identify the motivation
4.1. Fixed fee for limit entry pricing  Business Worksheet
4.2. Sliding scale and the overall manner
4.3. All or none in which it is achieved.
4.4. Implications of positive
marginal cost Graph the limit entry
pricing model
5. Auctions (2nd half of
class) Recognize the incentive
Learning Objectives for oligopolists to
combine or collude.

Describe the objectives


and dilemmas of pricing

Explain how metered


pricing and tie-ins can
overcome some of the
impediments to
price discrimination.

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Explain how volume


pricing can enhance the
seller’s profits compared
to simple pricing.

Explain why volume


pricing makes sense only
in the case of continuous
choice.

Graphically portray what


volume pricing can do to
consumer surplus.

Describe the manner in


which a two-part pricing
structure (fixed fee plus
variable fee) operates.

Understand that if
marginal cost is zero, the
optimal variable fee is
zero if buyers
have identical demands.

Describe the manner in


which an all-or-none
pricing structure
operates.

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Understand why
different types of
auctions are equivalent
in theory and why they
may not be in practice

Understand Winner’s
curse
17-18
Game Theory & Imperfect Demonstrate skills and competences to clearly Infer the dominant
Information explain why and how price wars occur using strategy of each player
game theory. when a payoff matrix is
1. Game Theory provided.  Business case analysis  Quiz

1.1. Optimization Verbally explain why  Reading: The Power of  Written work
price wars occur using Unconditional Service
1.2. Payoff tables game theory. Guarantees  Discussion /
Recitation
1.3. Equilibrium Understand how to find a  Case study analysis
strategy Nash equilibrium.  Concept Paper
 Group discussion
1.4. Dominant strategy Explain what a zero sum  SWOT Analysis
game is.  Interactive session
1.5. Game theory and Understand conditions  Oral Presentation
price wars under which a prisoner’s
dilemma occurs.  Case study / Research
1.6. Nash equilibrium Analysis
Understand how
2. Asymmetric information repeated interactions can

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GRABSUM School Inc.
Candelaria,Quezon 4323 Tel. No. 042 585-8723 / Fax. No. 042 585-9969
TERTIARY EDUCATION DEPARTMENT

help solve the prisoner’s  Lecture


dilemma.
3. Adverse selection  Group discussion
Describe how adverse
selection can lead to
4. Signaling inefficient market
outcomes.

5. Moral hazard Understand how


signaling can alleviate
adverse selection
6. Principal-agent problems.
relationship
Explain how signaling
can work on labor
markets to improve the
allocation of workers
to firms.

Define moral hazard and


provide 3 examples of
situations involving
moral hazard.

Describe mechanisms to
alleviate the problem of
moral hazard.

Explain how moral


hazard can undermine

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GRABSUM School Inc.
Candelaria,Quezon 4323 Tel. No. 042 585-8723 / Fax. No. 042 585-9969
TERTIARY EDUCATION DEPARTMENT

insurance markets.

Name 3 examples of
principal-agent
relationships.

Can the principal-agent


model explain why some
organizations may not
pursue
profitmaximization
as a goal?

Describe ways in which


agency problems
between shareholders
and managers can be
alleviated.

Understand how certain


compensation structures
can help alleviate agency
problems in employer-
employee relationships
when worker effort is not
perfectly observable
19 FINAL EXAMINATION

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GRABSUM School Inc.
Candelaria,Quezon 4323 Tel. No. 042 585-8723 / Fax. No. 042 585-9969
TERTIARY EDUCATION DEPARTMENT

Basic Readings and


References Froeb / McCann, Managerial Economics: A Problem-Solving Approach,2nd Edition. (South-Western, 2010).

James Brickley, Clifford Smith, Jerold Zimmerman, “The Economics of Organizational Architecture,” Journal of Applied
Corporate Finance, Vol. 8:2 (Summer, 1995) pp. 19-31.

Economics Interactive Tutorials (by Samuel L. Baker). (http://hadm.sph.sc.edu/courses/econ/tutorials.html)

Course Assessment
Course Requirements/Grading:

Attendance 10%
Recitation/Class Participation 15%
Performance Activities 15%
Quizzes 20%
Midterms/Final Exam 20%
Practical Exam 20%
100%

Preliminary Grade = 25%


Midterm Grade = 35%
Final Grade = 40%
SEMESTRAL GRADE = 100%

Course Policies
Language of Instruction
The language of instruction is English.

Attendance

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GRABSUM School Inc.
Candelaria,Quezon 4323 Tel. No. 042 585-8723 / Fax. No. 042 585-9969
TERTIARY EDUCATION DEPARTMENT

The school requires that every student to attend all classes regularly. Anyone who incurs 20 % (11 hours) of the total
hours of instruction may be given a failing grade, if majority of absences are unexcused. ( Student Handbook GSI )

Homework, Written Reports, Reaction Papers and othet performance output

The student are required to submit all the specified and agreed upon output on or before the scheduled submission. These
will be part of the course portfolio which must be compilled and be part of the student’s grade for each semester.

Honor, Dress and Grooming Code

All students are required to attend classes in their prescribed uniform with ID.
Students shall at all time neat, clean and decent in their clothing, orderly, respectful, and courteous in their conduct. .
( Student Handbook GSI )

All students of GSI are expected to conduct themselves properly, to respect the persons around them and the rights of their
fellow students, faculty members, school administrators, school authorities and employees. Also, they should
preserve human dignity and uphold the good name of the GSI at all times. . ( Student Handbook GSI )

Committee Cluster Leader:


Members Members:
Consultation Faculty Member :
Schedule Email-address :
Consultation Hours :
Time and Venue :
AY/Term of Prepared by: Checked by: Approved by: Revised by:
Effectivity

Page 33 of 34
GRABSUM School Inc.
Candelaria,Quezon 4323 Tel. No. 042 585-8723 / Fax. No. 042 585-9969
TERTIARY EDUCATION DEPARTMENT

2018-2019 / 1st
Semester
Prepared on: Checked on: Approved on: Revised on:

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